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02 Contract Notice

Integrated Agency

  • First published: 10 December 2020
  • Last modified: 10 December 2020

Contents

Summary

OCID:
ocds-kuma6s-106380
Published by:
Hybu Cig Cymru-Meat Promotion Wales
Authority ID:
AA24146
Publication date:
10 December 2020
Deadline date:
15 January 2021
Notice type:
02 Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
No

Abstract

HCC is seeking a supplier for the provision of integrated agency services in connection with PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales campaigns CPV: 79341000, 79341400.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

Hybu Cig Cymru-Meat Promotion Wales

PO Box 176

Aberystwyth

SY23 2YA

UK

Contact person: Bryan Regan

Telephone: +44 1970625050

E-mail: bregan@hybucig.cymru

NUTS: UKL1

Internet address(es)

Main address: www.hybucig.cymru

Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent to the following address:

Hybu Cig Cymru-Meat Promotion Wales

Aberystwyth

UK

Telephone: +44 1970625050

E-mail: requests@hybucig.cymru

NUTS: UKL1

Internet address(es)

Main address: https://meatpromotion.wales

I.4) Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5) Main activity

Other: Development and Promotion Of Welsh red meat

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Integrated Agency

II.1.2) Main CPV code

79341000

 

II.1.3) Type of contract

Services

II.1.4) Short description

HCC is seeking a supplier for the provision of integrated agency services in connection with PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales campaigns

II.1.5) Estimated total value

Value excluding VAT: 1 800 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79341400

II.2.3) Place of performance

NUTS code:

UKL1


Main site or place of performance:

Wales and England, reporting to buyer based in Aberystwyth

II.2.4) Description of the procurement

HCC requires tenderers who can prepare and present high quality, clear, concise and cost effective multi-channel campaign plans for the UK market.

The successful tenderer will be required to devise brand marketing strategies based upon evidence-based insight and analysis which will deliver HCC’s marketing objectives for Welsh Lamb, Welsh Beef and pork.

Successful tenderers will be required to translate brand strategy into integrated multi-channel campaign plans and to deliver those plans using the most appropriate channels such as TV, outdoor, digital, website, social media, sponsorship, direct, sales promotion, experiential etc. They will also be expected to use PR and consumer communication channels where appropriate to enhance campaign deliverables.

The successful tenderer will also be responsible for running the consumer social channels and the consumer websites including monthly social planning and website SEO strategies and implementation.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 1 800 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 15/01/2021

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 15/01/2021

Local time: 12:00

Place:

Aberystwyth

Information about authorised persons and opening procedure:

tenders will be opened post the deadline by Corporate Services Manager of HCC who is independent of the evaluation team

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=106380.

(WA Ref:106380)

The buyer considers that this contract is suitable for consortia.

VI.4) Procedures for review

VI.4.1) Review body

High Court

Royal Courts of Justice, The Strand

London

WC2A 2LL

UK

Telephone: +44 2079477501

VI.4.2) Body responsible for mediation procedures

Centre For Dispute Resolution

70 Fleet Street

London

EC4Y 1EU

UK

VI.5) Date of dispatch of this notice

08/12/2020

Coding

Commodity categories

ID Title Parent category
79341400 Advertising campaign services Advertising services
79341000 Advertising services Advertising and marketing services

Delivery locations

ID Description
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
bregan@hybucig.cymru
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
11/01/2021 19:58
Response To Questions
The deadline for receiving questions has passed. The final schedule of responses to questions is on the HCC website

Q&A

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