Summary

OCID:: ocds-kuma6s-092576
Published by:: University of South Wales
Authority ID:: AA0315
Publication date:: 31 May 2019
Deadline date:: 20 February 2022
Notice type:: 02 Contract Notice
Has documents:: Yes
Has SPD:: Yes
Has Carbon Reduction Plan:: N/A

Abstract

The University of South Wales (USW) wishes to work in partnership with a digital marketing agency to: i. Develop a digital strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students ii. In addition, to positively present the brand across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc. iii. To work cooperatively with any other appointed non-digital agency supporting the USW across branding and campaign activity CPV: 79342000, 79342000, 79340000, 79413000, 79342100.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

University of South Wales

Procurement Manager, University of South Wales, Finance Dept, Llantwit Road

Pontypridd

CF37 1DL

Telephone: +44 1443482385

E-mail: sharon.jenkins@southwales.ac.uk

Fax: +44 1443482384

NUTS: UKL

Internet address(es)

Main address: www.southwales.ac.uk

Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0315

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

www.sell2wales.gov.wales

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be sent electronically to:

www.sell2wales.gov.wales

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Integrated Marketing Campaigns - Digital

Reference number: Tender No 1609

II.1.2) Main CPV code

79342000

II.1.3) Type of contract

Services

II.1.4) Short description

The University of South Wales (USW) wishes to work in partnership with a digital marketing agency to:

i. Develop a digital strategy and respond to tactical briefs for the recruitment of undergraduate and postgraduate students

ii. In addition, to positively present the brand across all stakeholder groups ie, prospective students/ enquirers, current students, alumni, businesses, research community etc.

iii. To work cooperatively with any other appointed non-digital agency supporting the USW across branding and campaign activity

II.1.5) Estimated total value

Value excluding VAT: 1 500 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79342000

79340000

79413000

79342100

II.2.3) Place of performance

NUTS code:

UKL15

II.2.4) Description of the procurement

The University of South Wales (USW) wishes to work in partnership with one digital marketing agency. Please note, branding and strategy activities has its own separate Tender [Integrated Brand Marketing - Campaigns] and any digital agency appointed will have to work in partnership to represent the brand as best as possible within a digital space. The appointed agency will have authority over representation of the brand in a digital space in conjunction with the Marketing & Student Recruitment department at the University of South Wales.

Note: Web development will be handled internally, so this is not an opportunity for web build, but influence and assistance where necessary for CRO.

USW operates globally and the scope of work will include:

- To work as a strategy partner developing, implementing and evaluating market strategy to deliver on student recruitment KPIs

- Increase awareness and consideration of USW

- Drive enquiries and applications for USW courses

- Improve the quality of our student intake and increase applications

- Provide expert advice (based on data) to enhance activities ie, drive enquirers and applicants through the conversion funnel

- Support with positively presenting the USW brand and values across all stakeholder groups ie, Alumni projects, International recruitment

The contract will be managed by Marketing and Student Recruitment to ensure quality control, brand compliance and monitoring against KPIs.

The HE operating environment is fiercely competitive, therefore working in partnership with the agency, USW will provide insights and data to support campaign planning and monitoring.

Work will typically have two strands, ‘central’ and ‘faculty’ – the ‘central’ campaign work supports the ‘faculty’ activities, therefore marketing plans and activities should be integrated into one plan and both strands treated equally important by the agency.

All staff recruitment and media, and public relations activities are outside the scope of this tender.

Summary of requirements:-

- Support with the creation of marketing plans to deliver on set KPIs

- Digital marketing insight into the target audiences, digital media landscape, competitive environment including share of voice and competitor marketing spend

- Creative conceptualisation, development and implementation to create standout digital campaigns, which appeal to the target audiences while reflecting the University’s brand values – outputs to include website landing pages, PPC and SEO plans

- A PPC strategy, tactical operational plans and implementation of activity that allows us to flex our spend and drive applications for the lowest cost per acquisition

- Plan, buy and implement digital advertising to deliver on our objectives and maximise return on investment

- Campaign optimisation, reporting and evaluation to ensure the University gains the highest return on investment

II.2.5) Award criteria

Criteria below:

Quality criterion: Consultancy, advice & guidance / Weighting: 50

Quality criterion: Insights / Weighting: 25

Quality criterion: Creative / Weighting: 20

Quality criterion: Account Management & Expertise / Weighting: 20

Quality criterion: Ability to produce outputs in a range of formats / Weighting: 15

Quality criterion: Experience & expertise of embedding with Stakeholders / Weighting: 15

Quality criterion: Evaluation & Reporting / Weighting: 15

Quality criterion: Understanding of HE / Weighting: 13

Quality criterion: Case studies presented / Weighting: 10

Quality criterion: Quality of the response to the tender / Weighting: 5

Quality criterion: Amount of work will the Agency outsource / Weighting: 5

Quality criterion: Any additional factors raised by the Agency to give USW a competitive advantage / Weighting: 2

Price / Weighting: 5

II.2.6) Estimated value

Value excluding VAT: 1 500 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

Potential for a 12 month extension

II.2.9) Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

List and brief description of selection criteria:

Completion of ESPD required.

III.1.3) Technical and professional ability

List and brief description of selection criteria:

Completion of ESPD required.

III.2) Conditions related to the contract

III.2.2) Contract performance conditions

NB, An initial six-month performance review will be conducted, should the agency successfully pass this review they will be subject to annual performance reviews.

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Restricted procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 01/07/2019

Local time: 12:00

IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 08/07/2019

IV.2.4) Languages in which tenders or requests to participate may be submitted

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

Please note this is a two stage process and those who are successful from the first stage will be required in the second stage to complete a no fee pitch tender response.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=92576.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

As part of the tendering process the University will be looking at ways that even more value may be obtained and would like to seek community benefits from this tender. Examples of the kind of benefits / opportunities that we would like to see are, for example, e.g. lectures, guest speaker slots, scholarships or perhaps student placements or internships.

When submitting your tender you will need to submit a plan in a separate word/pdf document of how you would anticipate delivering any benefits through this contract. The community benefits will not be scored or evaluated but will be included as a condition of contract with the successful supplier.

(WA Ref:92576)

Download the ESPD document here: https://www.sell2wales.gov.wales/ESPD/ESPD_Download.aspx?id=92576

VI.4) Procedures for review

VI.4.1) Review body

University of South Wales

Procurement Manager, University of South Wales, Finance Dept, Llantwit Road

Pontypridd

CF37 1DL

Telephone: +44 1443482385

Fax: +44 1443482384

VI.5) Date of dispatch of this notice

28/05/2019

Coding

Commodity categories

ID	Title	Parent category
79340000	Advertising and marketing services	Market and economic research; polling and statistics
79342100	Direct marketing services	Marketing services
79413000	Marketing management consultancy services	Business and management consultancy services
79342000	Marketing services	Advertising and marketing services

Delivery locations

ID	Description
1022	Cardiff and Vale of Glamorgan
1015	Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016	Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID	Description
There are no alert restrictions for this notice.

Document family

Notice details
MAY296568: Integrated Marketing Campaigns - Digital Publication date: 31 May 2019 Deadline date: 20 February 2022 00:00 Notice type: 02 Contract Notice Authority name: University of South Wales
JUL302412: Integrated Marketing Campaigns - Digital Publication date: 19 July 2019 Deadline date: 04 August 2019 00:00 Notice type: Stage 2 Authority name: University of South Wales
FEB389666: Integrated Marketing Campaigns - Digital Publication date: 23 February 2022 Notice type: 03 Contract Award Notice - Incomplete Procedure Authority name: University of South Wales

About the buyer

Main contact:: sharon.jenkins@southwales.ac.uk
Admin contact:: N/a
Technical contact:: N/a
Other contact:: N/a

Further information

Date	Details
21/02/2022 10:34	Notice Cancelled This notice has been cancelled. The original deadline date of 01/07/2019 is no longer applicable. Re advertised and awarded in 2020

Postbox

The awarding buyer has indicated that it will accept electronic responses to this notice via the Tender Submission Postbox facility.

Submit your tender response electronically in a secure environment.

To create an electronic response please click the "Add to my interest list" button at the top of the page.

For more information on the Postbox Facility please refer to the user guide:

Postbox – for Buyers and Suppliers

Q&A

Ask the buyer any questions you may have relating to this notice. To ask the buyer a question or questions please click the "View Questions and Answers" button.

Additional Documents

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Current documents

docx

Tender - Standard Conditions of Contract (2) (2).docx

docx20.27 KB

This file may not be accessible.

docx

Conditions of Tender.docx

docx16.02 KB

This file may not be accessible.

docx

Acceptance of tender.docx

docx13.08 KB

This file may not be accessible.

Replaced documents

There are no previous versions of these documents.

Integrated Marketing Campaigns - Digital

Contents

Summary

Abstract

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

I.2) Joint procurement

I.3) Communication

I.4) Type of the contracting authority

I.5) Main activity

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

II.1.2) Main CPV code

II.1.3) Type of contract

II.1.4) Short description

II.1.5) Estimated total value

II.1.6) Information about lots

II.2) Description

II.2.2) Additional CPV code(s)

II.2.3) Place of performance

II.2.4) Description of the procurement

II.2.5) Award criteria

II.2.6) Estimated value

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

II.2.11) Information about options

II.2.13) Information about European Union funds

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

III.1.3) Technical and professional ability

III.2) Conditions related to the contract

III.2.2) Contract performance conditions

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

IV.2.3) Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4) Languages in which tenders or requests to participate may be submitted

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Section VI: Complementary information

VI.1) Information about recurrence

VI.2) Information about electronic workflows

VI.3) Additional information

VI.4) Procedures for review

VI.4.1) Review body

VI.5) Date of dispatch of this notice

Coding

Commodity categories

Delivery locations

Alert region restrictions

Document family

About the buyer

Further information

Postbox

Q&A

Additional Documents

Current documents

Replaced documents