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02 Contract Notice

Brand Guardianship

  • First published: 12 October 2020
  • Last modified: 12 October 2020

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-kuma6s-104606
Published by:
Transport for Wales
Authority ID:
AA50685
Publication date:
12 October 2020
Deadline date:
20 November 2020
Notice type:
02 Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
No

Abstract

Transport for Wales are looking for suitable providers to assist in implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role. TfW’s aim is to build a confident, fully bilingual, customer-focused, and multi-modal brand that is trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. Futher information can be found within the ITT documents via https://etenderwales.bravosolution.co.uk/home.html CPV: 79000000, 79413000, 79000000, 79342000, 79416000, 79416100, 79416200, 73300000, 79415200, 72224000.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

Transport for Wales

Southgate House, Wood Street

Cardiff

CF10 1EW

UK

Telephone: +44 2921673434

E-mail: procurement@tfw.wales

NUTS: UKL

Internet address(es)

Main address: http://trc.cymru

Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://etenderwales.bravosolution.co.uk/home.html


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://etenderwales.bravosolution.co.uk/home.html


Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

https://etenderwales.bravosolution.co.uk/home.html


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Other: Transport Related Services

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Brand Guardianship

Reference number: TfW320

II.1.2) Main CPV code

79000000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Transport for Wales are looking for suitable providers to assist in implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role. TfW’s aim is to build a confident, fully bilingual, customer-focused, and multi-modal brand that is trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life.

Futher information can be found within the ITT documents via https://etenderwales.bravosolution.co.uk/home.html

II.1.5) Estimated total value

Value excluding VAT: 500 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79413000

79000000

79342000

79416000

79416100

79416200

73300000

79415200

72224000

II.2.3) Place of performance

NUTS code:

UK


Main site or place of performance:

TfW offices located in Cardiff, moving to Pontypridd in Nov, 2020

II.2.4) Description of the procurement

TfW wishes to appoint a provider to help us build our brand and undertake future strategic brand development we require assistance in the following areas:

-Strategic brand development and creative direction

-Brand management and guardianship

-Creative development and execution

-Strategic campaign and communications

-Expertise and experience

Our brand will need to engage a range of key audiences, each with specific needs, including:

- Leisure travellers

- Commuters

- Potential travellers

- Stakeholders

The main objectives for this contract:

- To build our brand on firm foundations and develop, evolve, refine our brand strategy

- Our brand is to embrace and drive forward TfW’s commitment to equality, diversity and inclusion.

- For TfW to establish and maintain strategic control of our brand

- To ensure the decisions we make about our brand are insight-driven and drive our engagement

- To embrace communication channels to our audiences and users of our brand, including licenced and other brand users and their creative/marketing agencies

Further information can be found in ITT V1 via the Etender Wales portal.

II.2.5) Award criteria

Criteria below:

Quality criterion: Technical / Weighting: 70

Price / Weighting:  30

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

Extension of up to an additional 24 months

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 20/11/2020

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.7) Conditions for opening of tenders

Date: 20/11/2020

Local time: 12:30

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

The ITT Documents can be found via etender Wales portal:

https://etenderwales.bravosolution.co.uk/home.html

Project: ITT_83793 - Brand Guardianship

The documents that are included are as follows:

ITT Volume 1 - Instructions and Requirements

ITT Volume 2 - Proposed terms and Conditions

ITT Volume 3 - Tender Questionnaire

ITT Volume 4 - Pricing Schedule

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=104606

(WA Ref:104606)

VI.4) Procedures for review

VI.4.1) Review body

High Court

Royal Courts of Justice, The Strand

London

WC2A 2LL

UK

Telephone: +44 2079477501

VI.5) Date of dispatch of this notice

08/10/2020

Coding

Commodity categories

ID Title Parent category
79000000 Business services: law, marketing, consulting, recruitment, printing and security Other Services
73300000 Design and execution of research and development Research and development services and related consultancy services
79415200 Design consultancy services Production management consultancy services
79413000 Marketing management consultancy services Business and management consultancy services
79342000 Marketing services Advertising and marketing services
72224000 Project management consultancy services Systems and technical consultancy services
79416200 Public relations consultancy services Public relations services
79416100 Public relations management services Public relations services
79416000 Public relations services Business and management consultancy services
85 Transport for Wales Sell2Wales Projects

Delivery locations

ID Description
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013 Conwy and Denbighshire
1020 East Wales
1023 Flintshire and Wrexham
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012 Gwynedd
1011 Isle of Anglesey
1021 Monmouthshire and Newport
1024 Powys
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018 Swansea
1000 WALES
1010 West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

Document family

Notice details
Publication date:
12 October 2020
Deadline date:
20 November 2020 00:00
Notice type:
02 Contract Notice
Authority name:
Transport for Wales
Publication date:
03 February 2021
Notice type:
03 Contract Award Notice - Successful Supplier(s)
Authority name:
Transport for Wales

About the buyer

Main contact:
procurement@tfw.wales
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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