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Notice Details

Title: Visit Wales Travel Trade and Marketing Contract
OCID: ocds-kuma6s-061853
Published by: Welsh Government
Authority ID: AA0007
Publication Date: 27/04/2017
Deadline Date:
Deadline Time:
Notice Type: 03 Contract Award Notice - Successful Supplier(s)
Has Documents: No
Has SPD: No
Abstract: Visit Wales contributes to the Welsh Government’s strategic and operational targets designed to grow the visitor economy in Wales. The key action being to promote Wales as a destination with a high quality tourism offer. Germany is a priority international market for Visit Wales and we are seeking to appoint a contractor to contribute towards the German Market plan and overall growth target for tourism to Wales and deliver the following:
1. German Market - Travel Trade Management
2. German Market - Online Content and Social Marketing Delivery
3. German Market - Marketing Consultancy
CPV: 79413000, 79413000, 79411000, 79420000, 79410000, 79400000.

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU - Public Sector Directive

Section I: Contracting authority

I.1) Name and addresses

Welsh Government

Tourism Marketing, Economy, Skills and Natural Resources

Treforest

CF37 5YR

UK

Telephone: +44 3000615576

E-mail: Rachael.Bayona@wales.gsi.gov.uk

NUTS: UKL

Internet address(es)

Main address: http://wales.gov.uk/?skip=1&lang=en

Address of the buyer profile: http://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.4) Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5) Main activity

General public services

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Visit Wales Travel Trade and Marketing Contract

Reference number: C162/2016/2017

II.1.2) Main CPV code

79413000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Visit Wales contributes to the Welsh Government’s strategic and operational targets designed to grow the visitor economy in Wales. The key action being to promote Wales as a destination with a high quality tourism offer. Germany is a priority international market for Visit Wales and we are seeking to appoint a contractor to contribute towards the German Market plan and overall growth target for tourism to Wales and deliver the following:

1. German Market - Travel Trade Management

2. German Market - Online Content and Social Marketing Delivery

3. German Market - Marketing Consultancy

II.1.6) Information about lots

This contract is divided into lots: No

II.1.7) Total value of the procurement

Value excluding VAT: 463 610.00  GBP

II.2) Description

II.2.2) Additional CPV code(s)

79413000

79411000

79420000

79410000

79400000

II.2.3) Place of performance

NUTS code:

UKL

II.2.4) Description of the procurement

Visit Wales contributes to the Welsh Government’s strategic and operational targets designed to grow the visitor economy in Wales. The key action being to promote Wales as a destination with a high quality tourism offer. Germany is a priority international market for Visit Wales and we are seeking to appoint a contractor to contribute towards the German Market plan and overall growth target for tourism to Wales and deliver the following:

1. German Market - Travel Trade Management: Deliver an effective and dynamic on territory travel trade service to drive awareness of Wales as a holiday destination, educate the travel trade industry on the range of products and experiences available in Wales, and identify and develop partnerships with key players in the travel trade industry to pursue new and further opportunities to increase both the awareness of and number of visits to Wales.

2. German Market - Online Content and Social Marketing Delivery: Manage the Visit Wales German language website and social media channels and support Visit Wales Digital marketing activities.

3. German Market - Marketing Consultancy: Provide marketing consultancy services and advice to Visit Wales on German market plans. Working in an integrated way with the appointed agencies for PR, media buying, creative development and digital campaigns.

II.2.5) Award criteria

Quality criterion: Demonstrate an understanding of the specification requirements by evidencing effective ways to promote Wales and its available products proactively through key account management / Weighting: 20

Quality criterion: Evidence your approach and the innovative methods you will employ to engage effectively with the travel trade industry within the German speaking markets. / Weighting: 20

Quality criterion: Evidencing your expertise of delivering inspiring online content, working within a Content Management System environment and working with social media channels. / Weighting: 20

Quality criterion: Provide details of the project team that will be deployed to this project. Provide CVs of their skills and expertise in carrying out similar destination marketing activity. / Weighting: 5

Quality criterion: Detail your proposed methods to evidence both qualitive and quantitive output reports which will report on the delivery requirements of the contract. / Weighting: 5

Cost criterion: Costs. / Weighting: 30

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2017/S 020-033619

Section V: Award of contract

Contract No: C162/2016/17

A contract/lot is awarded: Yes

V.2 Award of contract

V.2.1) Date of conclusion of the contract

03/04/2017

V.2.2) Information about tenders

Number of tenders received: 4

Number of tenders received from tenderers from EU Member States: 4

Number of tenders received by electronic means: 4

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

expert PR & HWM Communications GmbH

Gutleutstrasse 100, Germany

Frankfurt

60329

DE

Telephone: +44 4969230404

Fax: +44 4969252010

NUTS: DE712

The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: : 463 610.00  GBP

V.2.5) Information about subcontracting

Section VI: Complementary information

VI.3) Additional information

E-TENDER INFORMATION:

https://etenderwales.bravosolution.co.uk

- The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.

- Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.

- The User who performs the Registration becomes the Super User for the Organisation.

- On registering on the Platform the Super User will select a Username and will receive a password.

- The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.

- In order to log-in to the Platform please enter your Username and Password.

- Note: If you forget your Password then visit the homepage and click “Forgot your password?”

- Registration should only be performed once for each Organisation.

- If you think that someone in your Organisation may have already registered on this Platform then you must not register again.

- Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.

- Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).

- Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform.

- Tenders must be uploaded to the BravoSolution portal by 2pm

HOW TO FIND THE ITT:

- Once logged in you must click on ‘ITT’s Open to all Suppliers’

- The etender references for this contract are: Project_35124 and ITT_59160

- Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page.

- You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area.

- Should you have any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at http://www.sell2wales.gov.wales/search/search_switch.aspx?ID=50656

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

Information provided in tender documentation.

(WA Ref:61853)

(WA Ref:64928)

VI.4) Procedures for review

VI.4.1) Review body

Welsh Government

Corporate Procurement Services, Cathays Park

Cardiff

CF10 3NQ

UK

Telephone: +44 3000628864

Internet address(es)

URL: http://wales.gov.uk/?skip=1&lang=en

VI.5) Date of dispatch of this notice

25/04/2017


Information added to the notice since publication.

Additional information added to the notice since it's publication.
No further information has been uploaded.
Main Contact: Rachael.Bayona@wales.gsi.gov.uk
Admin Contact: N/a
Technical Contact: N/a
Other Contact: N/a

Commodity Categories

Commodity Categories
IDTitleParent Category
79400000Business and management consultancy and related servicesBusiness services: law, marketing, consulting, recruitment, printing and security
79410000Business and management consultancy servicesBusiness and management consultancy and related services
79411000General management consultancy servicesBusiness and management consultancy services
79420000Management-related servicesBusiness and management consultancy and related services
79413000Marketing management consultancy servicesBusiness and management consultancy services

Delivery Locations

Delivery Locations
IDDescription
1017Bridgend and Neath Port Talbot
1022Cardiff and Vale of Glamorgan
1015Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013Conwy and Denbighshire
1020East Wales
1023Flintshire and Wrexham
1016Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012Gwynedd
1011Isle of Anglesey
1021Monmouthshire and Newport
1024Powys
1014South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018Swansea
100UK - All
1000WALES
1010West Wales and The Valleys

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The buyer has restricted the alert for this notice to suppliers based in the following regions.

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Document Family

Hide related notices
JAN183451: Visit Wales Travel Trade and Marketing Contract
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Deadline: 28/02/2017
Notice Type: 02 Contract Notice
Authority name: Welsh Government
APR196460: Visit Wales Travel Trade and Marketing Contract
Publication Date: 27/04/2017
Notice Type: 03 Contract Award Notice - Successful Supplier(s)
Authority name: Welsh Government

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