Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
Welsh Government
Tourism Marketing, Economy, Skills and Natural Resources
Treforest
CF37 5YR
UK
Telephone: +44 3000615576
E-mail: Rachael.Bayona@wales.gsi.gov.uk
NUTS: UKL
Internet address(es)
Main address: http://wales.gov.uk/?skip=1&lang=en
Address of the buyer profile: http://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Visit Wales Travel Trade and Marketing Contract
Reference number: C162/2016/2017
II.1.2) Main CPV code
79413000
II.1.3) Type of contract
Services
II.1.4) Short description
Visit Wales contributes to the Welsh Government’s strategic and operational targets designed to grow the visitor economy in Wales. The key action being to promote Wales as a destination with a high quality tourism offer. Germany is a priority international market for Visit Wales and we are seeking to appoint a contractor to contribute towards the German Market plan and overall growth target for tourism to Wales and deliver the following:
1. German Market - Travel Trade Management
2. German Market - Online Content and Social Marketing Delivery
3. German Market - Marketing Consultancy
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
463 610.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79413000
79411000
79420000
79410000
79400000
II.2.3) Place of performance
NUTS code:
UKL
II.2.4) Description of the procurement
Visit Wales contributes to the Welsh Government’s strategic and operational targets designed to grow the visitor economy in Wales. The key action being to promote Wales as a destination with a high quality tourism offer. Germany is a priority international market for Visit Wales and we are seeking to appoint a contractor to contribute towards the German Market plan and overall growth target for tourism to Wales and deliver the following:
1. German Market - Travel Trade Management: Deliver an effective and dynamic on territory travel trade service to drive awareness of Wales as a holiday destination, educate the travel trade industry on the range of products and experiences available in Wales, and identify and develop partnerships with key players in the travel trade industry to pursue new and further opportunities to increase both the awareness of and number of visits to Wales.
2. German Market - Online Content and Social Marketing Delivery: Manage the Visit Wales German language website and social media channels and support Visit Wales Digital marketing activities.
3. German Market - Marketing Consultancy: Provide marketing consultancy services and advice to Visit Wales on German market plans. Working in an integrated way with the appointed agencies for PR, media buying, creative development and digital campaigns.
II.2.5) Award criteria
Quality criterion: Demonstrate an understanding of the specification requirements by evidencing effective ways to promote Wales and its available products proactively through key account management
/ Weighting: 20
Quality criterion: Evidence your approach and the innovative methods you will employ to engage effectively with the travel trade industry within the German speaking markets.
/ Weighting: 20
Quality criterion: Evidencing your expertise of delivering inspiring online content, working within a Content Management System environment and working with social media channels.
/ Weighting: 20
Quality criterion: Provide details of the project team that will be deployed to this project. Provide CVs of their skills and expertise in carrying out similar destination marketing activity.
/ Weighting: 5
Quality criterion: Detail your proposed methods to evidence both qualitive and quantitive output reports which will report on the delivery requirements of the contract.
/ Weighting: 5
Cost criterion: Costs.
/ Weighting: 30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2017/S 020-033619
Section V: Award of contract
Contract No: C162/2016/17
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
03/04/2017
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from tenderers from EU Member States: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
expert PR & HWM Communications GmbH
Gutleutstrasse 100, Germany
Frankfurt
60329
DE
Telephone: +44 4969230404
Fax: +44 4969252010
NUTS: DE712
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 463 610.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
E-TENDER INFORMATION:
https://etenderwales.bravosolution.co.uk
- The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.
- Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.
- The User who performs the Registration becomes the Super User for the Organisation.
- On registering on the Platform the Super User will select a Username and will receive a password.
- The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.
- In order to log-in to the Platform please enter your Username and Password.
- Note: If you forget your Password then visit the homepage and click “Forgot your password?”
- Registration should only be performed once for each Organisation.
- If you think that someone in your Organisation may have already registered on this Platform then you must not register again.
- Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.
- Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).
- Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform.
- Tenders must be uploaded to the BravoSolution portal by 2pm
HOW TO FIND THE ITT:
- Once logged in you must click on ‘ITT’s Open to all Suppliers’
- The etender references for this contract are: Project_35124 and ITT_59160
- Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page.
- You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area.
- Should you have any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.
NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at http://www.sell2wales.gov.wales/search/search_switch.aspx?ID=50656
Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:
Information provided in tender documentation.
(WA Ref:61853)
(WA Ref:64928)
VI.4) Procedures for review
VI.4.1) Review body
Welsh Government
Corporate Procurement Services, Cathays Park
Cardiff
CF10 3NQ
UK
Telephone: +44 3000628864
Internet address(es)
URL: http://wales.gov.uk/?skip=1&lang=en
VI.5) Date of dispatch of this notice
25/04/2017