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Summary

OCID:
Published by:: AHDB
Authority ID:: AA58591
Publication date:: 02 April 2020
Deadline date:: -
Notice type:: VEAT
Has documents:: No
Has SPD:: No
Has Carbon Reduction Plan:: No

Abstract

There are 3 types of AHDB promotional activities:

1) AHDB only;

2) AHDB and the Department of International Trade (DIT). AHDB organises events with the assistance of DIT who is a UK government department responsible for developing export trade;

3) Ring Fenced (RFF) activities – AHDB and DIT, HCC (Welsh meat board), QMS (Scottish meat board), and INI (Northern Ireland meat board).

To support this, it requires the delivery of targeted, effective and innovative events. AHDB has put together a calendar of events for 2020:

1) promotional event in Washington DC, for the food service sector and the local authorities;

2) participate at Summer Fancy Food Show This activity is scheduled for the 28 June 2020-30 June 2020;

3) promotional events in NY, Miami & L.A. for the food service sector. AHDB is open to the idea of alternative locations and flexibility for these events.

Full notice text

Voluntary ex ante transparency notice

Directive 2014/24/EU

Section I: Contracting entity

I.1) Name and addresses

AHDB

Stoneleigh Park, Kenilworth

Warwickshire

CV8 2TL

Contact person: Sarah Jackson

Telephone: +44 2072385921

E-mail: procurement@ahdb.org.uk

NUTS: UKG13

Internet address(es)

Main address: https://defra.bravosolution.co.uk

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Other: Agriculture and horticulture development board

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

AHDB USA PR Agency requirements

Reference number: 2019-403

II.1.2) Main CPV code

79416000

II.1.3) Type of contract

Services

II.1.4) Short description

AHDB require the PR Agency to advise on how best to articulate key messages, advise on the most effective tools to deliver these messages to a range of external audiences; draft and issue press releases for events, projects, schemes/campaigns and work, and issues management.

Other requirements are to produce well researched key messages, underpinned by evidence from either within AHDB, British Nutrition Foundation or other credible external sources to help achieve communication objectives.

II.1.6) Information about lots

This contract is divided into lots: No

II.1.7) Total value of the procurement

Lowest offer: 100 000.00 GBP/ Highest offer: 400 000.00 GBP

II.2) Description

II.2.2) Additional CPV code(s)

79416000

II.2.3) Place of performance

NUTS code:

Main site or place of performance:

USA.

II.2.4) Description of the procurement

There are 3 types of AHDB promotional activities:

1) AHDB only;

2) AHDB and the Department of International Trade (DIT). AHDB organises events with the assistance of DIT who is a UK government department responsible for developing export trade;

3) Ring Fenced (RFF) activities – AHDB and DIT, HCC (Welsh meat board), QMS (Scottish meat board), and INI (Northern Ireland meat board).

To support this, it requires the delivery of targeted, effective and innovative events. AHDB has put together a calendar of events for 2020:

1) promotional event in Washington DC, for the food service sector and the local authorities;

2) participate at Summer Fancy Food Show This activity is scheduled for the 28 June 2020-30 June 2020;

3) promotional events in NY, Miami & L.A. for the food service sector. AHDB is open to the idea of alternative locations and flexibility for these events.

II.2.5) Award criteria

Criteria below:

Quality criterion: Technical / Weighting: 90

Price / Weighting: 10

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Award of a contract without prior publication of a call for competition

Justification for selected award procedure:

The procurement falls outside the scope of application of the Directive

Explanation:

This opportunity was published via contracts finder and an OJEU notice, but it was clear that the outcome would not produce an agency to work on behalf of AHDB, due to the KPI's that were required. Therefore AHDB are awarding via a Direct Award

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2020/S 028-065879

Section V: Award of contract/concession

Contract No: 2019-403

Title: AHDB USA PR Agency Requirements

V.2 Award of contract/concession

V.2.1) Date of conclusion of the contract/concession

13/03/2020

V.2.2) Information about tenders

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

The Mesulam Group

809 S. Bundy Drive #301, Los Angeles

California

90049

NUTS: 00

The contractor is an SME: Yes

V.2.4) Information on value of the concession and main financing terms (excluding VAT)

V.2.5) Information about subcontracting

The contract/concession is likely to be subcontracted

Section VI: Complementary information

VI.4) Procedures for review

VI.4.1) Review body