Concession award notice
Results of the procurement procedure
Section I: Contracting
authority/entity
I.1) Name and addresses
Transport for Wales
Southgate House, Wood Street
Cardiff
CF10 1EW
UK
Contact person: Natalie Noble
Telephone: +44 2921673434
E-mail: Procurement@tfw.wales
NUTS: UKL
Internet address(es)
Main address: https://tfw.gov.wales/
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Transport Related Services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Railway Advertising at Managed Stations and on Trains Concession Agreement
Reference number: TfW 142
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Transport for Wales require a Concessionaire to provide advertising at managed railway stations and on trains to cover the following areas;
* Out of Home (OOH) & Rail Bridges (48 sheets)
* In Carriage (On Board)
* Experiential / Pop Up Sites
II.1.5) Estimated total value
Value excluding VAT:
5 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79342000
45000000
45200000
II.2.3) Place of performance
NUTS code:
UKL
Main site or place of performance:
Wales and Borders
II.2.4) Description of the procurement
TfW has a media estate consisting of 1010 on-board train sites, 48 OOH Railway bridge / infrastructure sites on the Core Valley Lines, 665 assorted size Out of Home (OOH) advertising sites on its stations, and opportunity for experiential / pop up sites across the network.
TfW invites suppliers to tender for a Railway Advertising Concession contract to sell advertising space across this media estate, sharing revenues with TfW on a percentage basis, including a guaranteed annual minimum payment to TfW within the parameters set out within this document. It is anticipated that the supplier will update the current media estate to a digital service where appropriate.
II.2.7) Duration of the contract, framework agreement, dynamic purchasing system or concession
Duration in months: 60
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Form of procedure
Award procedure with prior publication of a concession notice
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 185-451465
Section V: Award of contract
A contract/lot is awarded:
No
V.1 Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)
Section VI: Complementary information
VI.3) Additional information
Over the next few years Transport for Wales expects to see the introduction of new station assets onto the network, providing new opportunities for the growth of media and advertising value. These opportunities include:
- The opening of a new station at Crwys Road (Cardiff) on the Rhymney Line out of Cardiff, adjacent to the university with 8 trains per hour (4 in each direction) from 2023.
- The opening of a new station in Cardiff Bay, adjacent to the Wales Millennium Centre with 12 trains per hour (6 in each direction) from 2023.
- The opening of a new station at Bow Street (Aberystwyth) in 2020, with an hourly service in each direction.
- A new station on the South Wales Mainline at Cardiff Parkway in 2023, with up to 18 services per hour (9 in each direction) with connecting bus services and located adjacent to a major new employment centre.
- The opening of Cardiff Bus Interchange in 2023 – a new mixed-use interchange scheme for the city, providing a new facility next to Cardiff Central station and the new BBC Wales/Cymru headquarters.
In addition to new facilities, significant investments in the region of 194m GBP will take place at existing stations on the network.
The capacity and frequency of services across the network is expected to increase footfall significantly, with capacity increasing by 65% from 2023.
These changes provide an exciting opportunity to update the estate to a digital service, develop new media locations and increase the sellable value of the estate. Through this media contract we will be seeking a partner to work closely with us as we change and update the network in future years.
(WA Ref:100187)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Stand
London
WC2A 2LL
UK
Internet address(es)
URL: https://tfw.gov.wales/
VI.5) Date of dispatch of this notice
24/02/2020