Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Transport for Wales
3 Llys Cadwyn, Taff Street
Pontypridd
CF37 4TH
UK
Telephone: +44 2921673434
E-mail: procurement@tfw.wales
NUTS: UKL
Internet address(es)
Main address: http://tfw.wales
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA50685
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
Other: Transport
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Strategic Brand Development and Guardianship
Reference number: C000713.00
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
The Welsh Government has declared a climate change emergency and we’re here to change the way Wales travels. We want to inspire people to think differently about the way they travel and for walking, wheeling, cycling, and travelling by public transport to be their preferred choice. We have already made a big impact on many people’s lives, and this will continue as we develop a sustainable, integrated transport network across Wales.
Our aim is to increase the number of journeys by active travel or public transport by 40% by 2040. This is the target set in the Welsh Government’s strategy for the future of transport in Wales - Llwybr Newydd: the Wales Transport Strategy 2021.
We know what we need to achieve, and we have a clear mission, vision, and values. We also know that changing the way we travel isn’t about one big statement. It’s about us all making changes, big and small, in the coming years.
Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows.
We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family.
This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
600 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79342000
79413000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Our brand helps us to bring our ambitions to life. We aim to encourage people to trust and believe in us and to commit to changing their behaviour, travelling more sustainably, and doing their bit for all our futures. We’re implementing our ambitious plans to transform transport in Wales and our brand is playing and will play an increasingly key role as the transformation grows.
We’re building a bilingual, customer-focused, and multimodal brand that’s trusted and respected by our key audiences and becomes a key part of the fabric of Welsh life. We also want our brand to continue to be a respected member of the Cymru Wales nation brand family.
This contract will help us develop and deliver our brand strategy and build our brand over the long-term to elevate our brand’s status and increase engagement with our key audiences.
We are looking to appoint a partner to help us build our brand and deliver the requirements of this contract with the following key areas of focus, but not limited to:
Strategic brand development and creative direction
Brand management and guardianship
Brand identity and standards
Research and insight
Specialist expertise
II.2.5) Award criteria
Quality criterion: Understanding of our requirements
/ Weighting: 10
Quality criterion: Proposed strategic approach
/ Weighting: 15
Quality criterion: Effectiveness of the proposed approach
/ Weighting: 10
Quality criterion: Understanding us and our strategic ambitions
/ Weighting: 15
Quality criterion: Understanding of TfW's target audiences
/ Weighting: 10
Quality criterion: Proposed team
/ Weighting: 10
Price
/ Weighting:
30
II.2.11) Information about options
Options:
Yes
Description of options:
Option to extend for up to two periods of 12 months each.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-033868
Section V: Award of contract
Contract No: C000713.00
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
23/03/2023
V.2.2) Information about tenders
Number of tenders received: 6
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 6
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
uned studio
96 Lavernock Road
Penarth
CF643QF
UK
Telephone: +44 7813330606
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 600 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Tender documents will be available via eTenderWales at:
https://etenderwales.bravosolution.co.uk/
Please refer to project_51862 and ITT_99369 - Strategic Brand Development and Guardianship to obtain the tender documentation.
Any tenderer queries and responses and any circulars that may be issued during the tender period are to be communicated exclusively via the eTenderWales portal only. All responses will be shared with all tenderers unless the query is deemed confidential or commercially sensitive.
(WA Ref:130970)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
21/04/2023