Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Hybu Cig Cymru-Meat Promotion Wales
PO Box 176
Aberystwyth
SY23 2YA
UK
Telephone: +44 1970625050
E-mail: requsts@hybucig.cymru
NUTS: UKL1
Internet address(es)
Main address: https://www.hybucig.cymru
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: Development and Promotion Of Welsh red meat
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Marketing Services Outside The UK: ME
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
HCC requires tenderers who can provide support services to HCC in the context of HCC’s export development initiatives in the Middle East (initially UAE and Qatar).
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
120 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
AE
Main site or place of performance:
Middle East (initially UAE and Qatar).
II.2.4) Description of the procurement
HCC requires tenderers who can provide support services to HCC in the context of HCC’s export development initiatives in the Middle East (initially UAE and Qatar). Examples of the support services which may be required are the planning and purchasing of media, design and print services, online activity including web-site and social media development and management, and ongoing liaison with Welsh red meat exporting companies and relevant agencies. The successful supplier will also be required to prepare a detailed campaign strategy.
II.2.5) Award criteria
Quality criterion: campaign strategy
/ Weighting: 35
Quality criterion: key messages
/ Weighting: 20
Quality criterion: brand guidelines
/ Weighting: 20
Quality criterion: project management
/ Weighting: 15
Quality criterion: measuring outcomes
/ Weighting: 5
Quality criterion: skills and experience
/ Weighting: 5
Price
/ Weighting:
100
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
contract value is for the whole period of the contract, including extensions. Anticipated annual value = GBP35,000
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-017676
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
18/10/2021
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 2
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Ymakan FZ LLC
Fujairah Creative Tower , POBox 4422
Fujairah
4422
AE
Telephone: +97 1544341919
NUTS: AE
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
Lowest offer:
125 000.00
GBP
/ Highest offer:
150 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
(WA Ref:115278)
VI.4) Procedures for review
VI.4.1) Review body
High Court
Royal Courts of Justice, The Strand
London
WC2A 2LL
UK
Telephone: +44 2079477501
VI.5) Date of dispatch of this notice
24/05/2022