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Strategic Brand Guardianship

  • Contract award date: 21 May 2026

Contract details


ID:
167727-1
OCID:
ocds-h6vhtk-05efd6
Contract type:
Services
Procedure type:
Open
Contract award notice ref:
JUL636244
Internal ref:
Portal ref: 167727
Contact catergory:
C - Local contract let on behalf of one buyer
Buyer:
Transport for Wales
Primary CPV code:
79342000
Additional CPV code(s):
Is framework:
No
Carbon reduction plan:
Options:
Description:
Transport for Wales (TfW) has appointed a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand.The successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW’s long‑term brand strategy and contribute to the organisation’s vision of becoming Wales’ favourite way to travel.Core services include (but not limited to):- Strategic brand direction, evolution and innovation- Branded customer experience development- Brand guardianship, governance and standards- Creative development and brand activation- Strategic expertise, insight and cross‑agency collaboration
Purchasing team:
N/a

Contract dates


Date awarded:
21 May 2026
Start date:
01 June 2026
End date:
31 May 2030

Contract extensions


Max extension options available:
0 (months)

Additional information


Additional information:

Contact details


Contract name:
-
Contract email:
procurement@tfw.wales

Successful suppliers


Below is a list of all successful suppliers for this contract. Suppliers can also be selected for specific LOTS (if applicable) and may also have one or more subcontractors which can be added via the Subcontractors tab.

Lots


Below are the details of the lots that the contract has been divided into. To view the suppliers that have been awarded each of the lots, go to the Suppliers section.

Title Lot number Offers Suppliers
1 1 1 1

Suppliers


Below are the details of the successful suppliers for this contract.

Lot number Name Town Post code Registration number Value
1 Uned Studio Cardiff CF10 1BR GB-PPON-PMRV-1553-WQCH 7199999.97

Collaborating buyers


Listed below are the buyers collaborating on this contract.

No collaborating buyers to display.

Call Offs


Contract Call Offs.

This contract does not use call offs.

Messages


This contract does not use messages.

0800 222 9004

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