Freelance contract to deliver Land of Legends: Wales’ literary tourism online hub

Contract details

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ID:

57135

OCID:

ocds-kuma6s-055119

Contract type:

Services

Procedure type:

Open

Contract award notice ref:

NOV167456

Internal ref:

Portal Ref: 57135

Contact catergory:

C - Local contract let on behalf of one buyer

Buyer:

Literature Wales

Primary CPV code:

N/a

Additional CPV code(s):

Is framework:

No

Carbon reduction plan:

Options:

Description:

Invitation to Tender Freelance contract to deliver Land of Legends: Wales’ literary tourism online hub Context Wales has the highest calibre literary canon. From Roald Dahl to Tolkien, Dylan Thomas, medieval tales of Arthur and the Mabinogion, Philip Pullman, Owen Sheers, Gillian Clarke, Beatrix Potter, George Eliot, Lewis Carroll and William Wordsworth – all are legendary, globally adored and inspired by Wales. Wales offers something special: our literary heritage is bilingual and thriving. It can be unexpected, irreverent and mischievous. And it is always about the experience – from the breath-taking hike to Mordor in the Black Mountains, to the coracle drifting past Dylan Thomas’ Laugharne, to the horse hoof pounding surge of the hunt in Pwyll’s Dyfed. Literary tourism is big business: from place based branding such as Austen’s Bath, Brontë Country, Joyce’s Dublin, Rankin’s Edinburgh and ‘Celtic’ Ireland, to more abstract celebrations like Burns Night and Roald Dahl Day. Shakespeare's England estimate that visits to Stratford-on-Avon generate more than £335 million of annual local spend, supporting over 8000 jobs. Welsh Government recently invested in the centenaries of Dylan Thomas and Roald Dahl, and Literature Wales has run annual literary tourism programmes since 2009. Despite this, too much of our literary culture still remains inaccessible and disconnected - we need to capitalise upon it in a sustainable, comprehensive and realisable manner. Literature Wales, in partnership with a consortium of Wales’ national heritage and natural environment bodies, will deliver a new hub for exploring Wales’ literary heritage. This will comprise a website hosting tangible literary tourism itineraries interwoven with the existing, wider tourism infrastructure already in place (i.e. Welsh food, drink, hotels, attractions, landscapes) – tailored for Independent Explorers from Wales and the UK who are planning their own trips. Literature Wales will provide the literary knowledge, and are looking to employ a tourism professional to research the market, develop the brand, and deliver, pitch and launch this product to the industry. Used by Wales and UK visitors from 2017 onwards, Wales’ literary tourism hub will draw together all three Welsh Government themed years - Adventure, Legends, and The Sea. About Literature Wales Literature Wales is the National Company for Literature, based in Cardiff and Ty Newydd Writing Centre in Gwynedd. We believe: - that literature is for everyone - that the best results are achieved by working with others - that children and young people have a right to make their voices heard and tell their stories - in empowering people, groups and communities - that literature is good for us and can improve our lives - that arts organisations should deliver value for money - in an innovative, dynamic and open-minded approach at all times Literature Wales works collaboratively and bilingually across Wales to make literature a voice for all. We deliver and support activity which uses creativity with words to improve life skills, employability, health, well-being and social engagement. We particularly focus on projects for socio-economically excluded and/or vulnerable people. We also work with Wales’ writers to develop and support them throughout their writing journey, including profiling Welsh literature on international and digital stages. Our activity extends across five strategic areas: I. Writer Support (e.g. Writers’ Bursaries, mentoring schemes, employment opportunities, information and advice) II. Participation (e.g. Writers on Tour, regional literature development initiatives, Ty Newydd Writing Courses) III. Children & Young People (e.g. Young People’s Writing Squads, Bardd Plant Cymru, Young People’s Laureate for Wales) IV. International (collaborative projects e.g. International Literature Showcase, literary exchange projects) V. Digital Creativity (e.g. Her Can Cerdd, Digital Literatur

Purchasing team:

N/a

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Contract dates

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Date awarded:

10 November 2016

Start date:

-

End date:

-

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Contract extensions

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Max extension options available:

0 (months)

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Additional information

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Additional information:

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Contact details

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Contract name:

Bronwen Price

Contract email:

N/a

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