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Cymraeg

UK6

Large Digital Advertising Screens Concession Contract

  • First published: 08 September 2025
  • Last modified: 08 September 2025
  • Record interest

     

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Contents

Summary

OCID:
ocds-h6vhtk-052aa9
Published by:
Cardiff Council
Authority ID:
AA0422
Publication date:
08 September 2025
Deadline date:
-
Notice type:
UK6
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements. The overall contract will be awarded for 10 years with the option to extend for two 12 month periods.This requirement previously went out to market under PCR 2015 on 31st January 2025. For the initial procurement a Prior Information Notice was issued on 23rd July 2024. This notice sought Expressions of Interest and input from the market on the structure of the tender. A tender process was issued but was withdrawn and has now being re-issued under the Procurement Act 2023

Full notice text

Scope

Procurement reference

ERFX1008627

Procurement description

The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements. The overall contract will be awarded for 10 years with the option to extend for two 12 month periods.

This requirement previously went out to market under PCR 2015 on 31st January 2025. For the initial procurement a Prior Information Notice was issued on 23rd July 2024. This notice sought Expressions of Interest and input from the market on the structure of the tender. A tender process was issued but was withdrawn and has now being re-issued under the Procurement Act 2023

Contracting authority

Cardiff Council

Identification register:

  • GB-PPON

Address 1: County Hall

Town/City: Cardiff

Postcode: CF10 4UW

Country: United Kingdom

Website: http://www.cardiff.gov.uk

Public Procurement Organisation Number: PVHP-5769-YHRQ

Contact name: Jordan Evans

Email: Corporateandtransport@cardiff.gov.uk

Organisation type: Public authority - sub-central government

Devolved regulations that apply: Wales

Supplier

Route Sales & Media Limited

Identification register:

  • GB-PPON

Address 1: Unit 8 & 9 Stuart Close Trade Park

Town/City: Cardiff

Postcode: CF11 8QF

Country: United Kingdom

Public Procurement Organisation Number: PZZN-5384-WWHX

Email: Corporateandtransport@cardiff.gov.uk

Type:

  • SME

Primesight Limited

Identification register:

  • GB-PPON

Address 1: 7th Floor Lacon House

Town/City: London

Postcode: WC1X 8NL

Country: United Kingdom

Public Procurement Organisation Number: PVZZ-4266-HDBG

Email: Corporateandtransport@cardiff.gov.uk

Type:

  • Large

Bauer Media Outdoor UK Ltd

Identification register:

  • GB-PPON

Address 1: 33 Golden Square

Town/City: London

Postcode: W1F 9JT

Country: United Kingdom

Public Procurement Organisation Number: PMNX-4662-JYYH

Email: Corporateandtransport@cardiff.gov.uk

Type:

  • Large

Procedure

Procedure type

Below threshold - open competition

Is this procurement under a special regime?

Concession

Contract

Queensgate Roundabout

ID: 1

Status: Pending

Related lots

1

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

555000 GBP Excluding VAT

666000 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PZZN-5384-WWHX

Gabalfa Interchange (Bridge)

ID: 2

Status: Pending

Related lots

2

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

870000 GBP Excluding VAT

1044000 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PZZN-5384-WWHX

Culverhouse Cross

ID: 3

Status: Pending

Related lots

4

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

555000 GBP Excluding VAT

665999 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PZZN-5384-WWHX

Newport Road Rumney Hill

ID: 4

Status: Pending

Related lots

5

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

227500 GBP Excluding VAT

273000 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PZZN-5384-WWHX

Heol Pontprennau (Wedding Cake)

ID: 5

Status: Pending

Related lots

7

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

110972 GBP Excluding VAT

133166 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PVZZ-4266-HDBG

Pontprennau Interchange (Bridge)

ID: 6

Status: Pending

Related lots

8

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

555000 GBP Excluding VAT

665998 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PZZN-5384-WWHX

Cogan Spur / Ferry Road Interchange

ID: 7

Status: Pending

Related lots

9

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

157444 GBP Excluding VAT

188932 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PMNX-4662-JYYH

Penarth Road Opposite Pumping Station (Verge)

ID: 8

Status: Pending

Related lots

15

Date the contract will be signed (estimated)

18 September 2025, 23:59PM

Can this contract be extended?: Yes

Value

94500 GBP Excluding VAT

113400 GBP Including VAT

Main category

Services

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL22 - Cardiff and Vale of Glamorgan

Is the total value above threshold?

Below threshold

Contract dates (estimated)

01 October 2025, 00:00AM to 30 September 2035, 23:59PM

Extension end date (if all the extensions are used): 30 September 2037

Suppliers

  • GB-PPON-PZZN-5384-WWHX

-1

Status: Cancelled

Final status date

20 August 2025, 00:00AM

Related lots

3

-2

Status: Cancelled

Final status date

20 August 2025, 00:00AM

Related lots

6

-3

Status: Cancelled

Final status date

20 August 2025, 00:00AM

Related lots

10

-4

Status: Cancelled

Final status date

20 August 2025, 00:00AM

Related lots

11

-5

Status: Cancelled

Final status date

20 August 2025, 00:00AM

Related lots

12

-6

Status: Cancelled

Final status date

20 August 2025, 00:00AM

Related lots

13

-7

Status: Cancelled

Final status date

20 August 2025, 00:00AM

Related lots

14

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics

Delivery locations

ID Description
1022 Cardiff and Vale of Glamorgan

Document family

Notice details
Publication date:
02 June 2025
Deadline date:
03 July 2025 12:00
Notice type:
UK4
Version:
1
Authority name:
Cardiff Council
Publication date:
08 September 2025
Deadline date:
Notice type:
UK6
Version:
1
Authority name:
Cardiff Council

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details
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