CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Development of a new brand and marketing campaign for Wrexham

2.2

Description of the goods or services required

Glyndwr University on behalf of the local Civic Leadership Group (CLG) is seeking to procure a contract for Development of a new brand and marketing campaign for Wrexham, North Wales which includes the following:

Delivery of a new brand and associated assets for Wrexham, following consultation with key stakeholders

The design and delivery of a 6-month marketing campaign promoting the brand.

To provide a complete set of documentation including, Brand guidelines, Campaign plan and a Suggested Forward plan beyond the 6 month campaign

To provide regular updates to the Civic Leadership group

The rollout of new brand to communications teams of CLG organisations and to a full range of businesses across Wrexham to maximise engagement with and promotion of the new brand.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=110154.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

The budget for this contract is £70,000 inclusive of VAT. This is the budget allocated to this Contract as funded by the Welsh Government, Wrexham County Borough Council, Wrexham Glyndwr University and Coleg Cambria. £50K (inclusive of VAT) of this budget is for the delivery of the brand and associated assets. The remaining £20K (inclusive of VAT) is to be spent, by the winning bidder, on a 6 month campaign.

It's anticipated the contract will commence on the 29th June 2021 and the Phase 1 (delivery of brand, associated assets and campaign plan)will need to be completed by 23rd August 2021.

It's anticipated that Phase 2,(6 month campaign) will begin no later than 24th August 2021 with completion no later than 24th February 2022.

Please note the above dates are subject to agreement and confirmation

3 Conditions for Participation

3.1

Minimum standards and qualification required

Relevant Experience and Contract Examples provided should be for a development of a new brand and marketing campaign that is specific to place marketing and branding that has been commenced after 29th April 2018 and completed within the last 3 years. i.e. before 29th April 2021.

This is a pass / fail section and bidders must demonstrate that they have up to 3 contract examples of place marketing and branding within above mentioned 3 year period.

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

AS/HE/ 20042021

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Please note as part of the tender submission, bidders will be required to develop initial digital creative concepts for the brand and innovative ideas and describe how you would approach the creative development of visuals and brand assets. The response must cover the following points:

Design approach to place branding design

Dual language (English and Welsh)

Digital – first approach

Mobile- first approach

Client consultation and sign off during design process stages

There will also be a requirement for invited/ short-listed bidders to to deliver a presentation of their concept designs and delivery approach of the contract to the Evaluation Team during w/c 7th June 2021.

(WA Ref:110154)

5.2

Additional Documentation

5.3

Publication date of this notice