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Summary

OCID:: ocds-kuma6s-114711
Published by:: Hybu Cig Cymru-Meat Promotion Wales
Authority ID:: AA24146
Publication date:: 11 October 2021
Deadline date:: 08 November 2021
Notice type:: 02 Contract Notice
Has documents:: No
Has SPD:: No
Has Carbon Reduction Plan:: N/A

Abstract

HCC requires tenderers who can provide support services to HCC in the context of the project. The overarching aim of the project is to deliver a far-reaching marketing campaign positioning Wales as ‘must visit’ clean, green and sustainable food destination, ultimately attracting visitors to Wales (including ‘staycationners’). CPV: 79340000, 79342000, 79341000.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

Hybu Cig Cymru-Meat Promotion Wales

Ty Rheidol, Parc Merlin

Aberystwyth

SY23 3FF

Contact person: Bryan Regan

Telephone: +44 1970625050

E-mail: requests@hybucig.cymru

NUTS: UKL1

Internet address(es)

Main address: www.hybucig.cymru

Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be sent to the following address:

Hybu Cig Cymru-Meat Promotion Wales

Aberystwyth

Contact person: Bryan Regan

E-mail: requests@hybucig.cymru

NUTS: UKL1

Internet address(es)

Main address: https://meatpromotion.wales

Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146

I.4) Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5) Main activity

Other: Development and Promotion Of Welsh red meat

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Integrated Agency - WALES - A CLEAN, GREEN, SUSTAINABLE FOOD DESTINATION

II.1.2) Main CPV code

79340000

II.1.3) Type of contract

Services

II.1.4) Short description

HCC requires tenderers who can provide support services to HCC in the context of the project.

The overarching aim of the project is to deliver a far-reaching marketing campaign positioning Wales as ‘must visit’ clean, green and sustainable food destination, ultimately attracting visitors to Wales (including ‘staycationners’).

II.1.5) Estimated total value

Value excluding VAT: 2 040 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79342000

79341000

II.2.3) Place of performance

NUTS code:

UKL1

II.2.4) Description of the procurement

The project will be delivered in the home market of Wales plus the England and Germany markets. It should target key donor cities for inbound tourism to Wales as well as staycationners at key booking periods for the relevant markets.

Its target consumers will align with that of HCC and Visit Wales target markets, namely ABC1 Men and Women in Wales, England and Germany. Further profiling will be required.

The requirement of this ITT comprises the following activities:

Brand Development and production of Guidelines specifically for the project

Planning and delivery of far-reaching, impactful marketing campaigns to raise awareness of Wales as a credible food destination in Wales, England and Germany comprising TV, Digital, PR & Experiential, Social & Content Marketing and newsletters (TV in UK only)

Planning and delivery of online retail promotional activity in Wales, England and Germany

Scoping, design and development of a multi-lingual Digital Hub

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Start: 22/11/2021

End: 30/06/2023

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: Yes

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents

III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 08/11/2021

Local time: 08:30

IV.2.4) Languages in which tenders or requests to participate may be submitted

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 08/11/2021

Local time: 08:30

Place:

Aberystwyth

Information about authorised persons and opening procedure:

Corporate Services Manager will open. Sole access to mailbox and no involvement in assesssment

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.3) Additional information

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=114711.

(WA Ref:114711)

The buyer considers that this contract is suitable for consortia.

VI.4) Procedures for review

VI.4.1) Review body

High Court

Royal Courts of Justice, The Strand

London

WC2A 2LL

Telephone: +44 2079477501

VI.5) Date of dispatch of this notice

08/10/2021

Coding

Commodity categories

ID	Title	Parent category
79340000	Advertising and marketing services	Market and economic research; polling and statistics
79341000	Advertising services	Advertising and marketing services
79342000	Marketing services	Advertising and marketing services

Delivery locations

ID	Description
1014	South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID	Description
There are no alert restrictions for this notice.

About the buyer

Main contact:: requests@hybucig.cymru
Admin contact:: N/a
Technical contact:: N/a
Other contact:: N/a

Further information

Date	Details
19/10/2021 16:33	Contract Terms following a review, the following changes have been made to the proposed contract • Delete clause 11.3(a) and renumber paragraphs (b) to (f) accordingly. • Add a new clause 11.4 as follows: “Subject to the provisions of clauses 10.5, 10.6 and 11.3, to which the provisions of this clause 11.4 shall not apply, and notwithstanding the provisions of clauses 11.1 and 11.2, the maximum aggregate liability of each party for loss of contracts, loss of business, loss of revenue, loss of profits, depletion of goodwill or similar losses, loss of opportunity or loss of anticipated savings, whether such loss or damage arises under contract, statute, tort (including negligence) or otherwise, shall in no circumstances and irrespective of the number of claims made exceed £1,200,000 (one million, two hundred thousand pounds sterling).” • some incorrect clause references have been amended: o In clause 10.7, the reference to clause 11.5 should be a reference to clause 10.6; o The beginning of clause 11.1 should be revised to read as follows: “Subject to the provisions of clauses 10.5, 10.6 and 11.3, to which the provisions of this clause 11.1 shall not apply, and further subject to clause 11.4, neither party shall be liable to the other party…” o The beginning of clause 11.2 should be revised to read as follows: “Subject to the provisions of clauses 10.5, 10.6 and 11.3, to which the provisions of this clause 11.2 shall not apply, and further subject to clause 11.4, the maximum aggregate liability of each party…” A revised contract has been uploaded to https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
19/10/2021 16:35	Response To Questions Responses to questions have been placed on our website at https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities

Date

Details

19/10/2021 16:33

Contract Terms

following a review, the following changes have been made to the proposed contract
• Delete clause 11.3(a) and renumber paragraphs (b) to (f) accordingly.
• Add a new clause 11.4 as follows: “Subject to the provisions of clauses 10.5, 10.6 and 11.3, to which the provisions of this clause 11.4 shall not apply, and notwithstanding the provisions of clauses 11.1 and 11.2, the maximum aggregate liability of each party for loss of contracts, loss of business, loss of revenue, loss of profits, depletion of goodwill or similar losses, loss of opportunity or loss of anticipated savings, whether such loss or damage arises under contract, statute, tort (including negligence) or otherwise, shall in no circumstances and irrespective of the number of claims made exceed £1,200,000 (one million, two hundred thousand pounds sterling).”
• some incorrect clause references have been amended:
o In clause 10.7, the reference to clause 11.5 should be a reference to clause 10.6;
o The beginning of clause 11.1 should be revised to read as follows: “Subject to the provisions of clauses 10.5, 10.6 and 11.3, to which the provisions of this clause 11.1 shall not apply, and further subject to clause 11.4, neither party shall be liable to the other party…”
o The beginning of clause 11.2 should be revised to read as follows: “Subject to the provisions of clauses 10.5, 10.6 and 11.3, to which the provisions of this clause 11.2 shall not apply, and further subject to clause 11.4, the maximum aggregate liability of each party…”

A revised contract has been uploaded to https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities

19/10/2021 16:35

Response To Questions

Responses to questions have been placed on our website at
https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities

Q&A

Ask the buyer any questions you may have relating to this notice. To ask the buyer a question or questions please click the "View Questions and Answers" button.

Integrated Agency - WALES - A CLEAN, GREEN, SUSTAINABLE FOOD DESTINATION

Contents

Summary

Abstract

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

I.2) Joint procurement

I.3) Communication

I.4) Type of the contracting authority

I.5) Main activity

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

II.1.2) Main CPV code

II.1.3) Type of contract

II.1.4) Short description

II.1.5) Estimated total value

II.1.6) Information about lots

II.2) Description

II.2.2) Additional CPV code(s)

II.2.3) Place of performance

II.2.4) Description of the procurement

II.2.5) Award criteria

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

II.2.11) Information about options

II.2.13) Information about European Union funds

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

III.1.3) Technical and professional ability

III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

IV.2.4) Languages in which tenders or requests to participate may be submitted

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

IV.2.7) Conditions for opening of tenders

Section VI: Complementary information

VI.1) Information about recurrence

VI.3) Additional information

VI.4) Procedures for review

VI.4.1) Review body

VI.5) Date of dispatch of this notice

Coding

Commodity categories

Delivery locations

Alert region restrictions

About the buyer

Further information

Q&A