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Contract Notice

Supporting innovation and use of research & data in social care: marketing & communications support

  • First published: 27 September 2022
  • Last modified: 27 September 2022
  • Version: N/A
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Contents

Summary

OCID:
ocds-kuma6s-125091
Published by:
Social Care Wales
Authority ID:
AA0289
Publication date:
27 September 2022
Deadline date:
18 October 2022
Notice type:
Contract Notice
Has documents:
Yes
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

We now have an exciting opportunity to increase the awareness, engagement with, and impact of our support for using research and data and supporting innovation and improvement. Despite the growth in our activity, our research tells us that, while people are enthusiastic about us taking a lead ‘convenor’ role, their perception remains of us as primarily a regulator and an issuer of rules and guidelines. Underpinning the requirements below is a need to help us shift this perception. We are looking for a partner with expertise and a track record in working on complex marketing and communications strategies with a range of individuals we aim to support, their different levels of engagement, and a wide variety of partnerships. We require a supplier to: 1. Develop a marketing and communications approach for our innovation, improvement, research and data offer:- - raises the profile of our work, to encourage participation and broaden our support, and to ensure a good return on the significant investment in this area - promotes a coherent, integrated offer - supports the objectives in the Anti-Racist Wales Action Plan and promotes equality, diversity and inclusivity - supports how we work in treating the Welsh and English languages equally - reflects accessibility requirements and compliance against the WCAG accessibility standards (WCAG) 2. Develop digital content and marketing collateral:- - develop accessible and bilingual digital content for the initial launch of our offer for our website, community platform and social media - support and work with us to develop digital content, including blogs, web content and social media posts, that meets expected standards ** Please download the ITT for further details and information**

Full notice text

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Social Care Wales

South Gate House, Wood Street,

Cardiff

CF10 1EW

UK

Procurement Team

+44 3003033444

procurement@socialcare.wales

http://www.socialcare.wales
http://www.sell2wales.gov.wales
http://www.sell2wales.gov.wales

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Supporting innovation and use of research & data in social care: marketing & communications support

2.2

Description of the goods or services required

We now have an exciting opportunity to increase the awareness, engagement with, and impact of our support for using research and data and supporting innovation and improvement.

Despite the growth in our activity, our research tells us that, while people are enthusiastic about us taking a lead ‘convenor’ role, their perception remains of us as primarily a regulator and an issuer of rules and guidelines. Underpinning the requirements below is a need to help us shift this perception.

We are looking for a partner with expertise and a track record in working on complex marketing and communications strategies with a range of individuals we aim to support, their different levels of engagement, and a wide variety of partnerships.

We require a supplier to:

1. Develop a marketing and communications approach for our innovation, improvement, research and data offer:-

- raises the profile of our work, to encourage participation and broaden our support, and to ensure a good return on the significant investment in this area

- promotes a coherent, integrated offer

- supports the objectives in the Anti-Racist Wales Action Plan and promotes equality, diversity and inclusivity

- supports how we work in treating the Welsh and English languages equally

- reflects accessibility requirements and compliance against the WCAG accessibility standards (WCAG)

2. Develop digital content and marketing collateral:-

- develop accessible and bilingual digital content for the initial launch of our offer for our website, community platform and social media

- support and work with us to develop digital content, including blogs, web content and social media posts, that meets expected standards

** Please download the ITT for further details and information**

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=125091.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

73000000 Research and development services and related consultancy services
73200000 Research and development consultancy services
73210000 Research consultancy services
79340000 Advertising and marketing services
79341100 Advertising consultancy services
79341400 Advertising campaign services
79342000 Marketing services
79413000 Marketing management consultancy services
1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys

2.4

Total quantity or scope of tender

The work required is split into two parts:

1. Develop a marketing and communications approach for our innovation, improvement, research and data offer

2. Develop digital content and marketing collateral

The budget for part 1 is £40,000, with the work to be completed by March 2023.

The budget for part 2 will be variable. The awarding contract will be set at zero with the opportunity to scale up in accordance with activity planned and funding opportunities. The Supplier will provide a daily fee rate associated with the project for consideration through the evaluation process.

The contract will run from point of awarding up to 31 March 2023, with the option to extend for a further two years until 31 March 2025. At the end of each financial year, the contract will be reviewed to consider activity carried out in the year preceding and we reserve the right to end this contract at each financial year end point (31 March).

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

Time-limit for receipt of completed tenders
    18-10-2022  Time  12:00

Estimated award date
 14-11-2022

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN  CY 

4.6

Tender Submission Postbox

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx

5 Other Information

5.1

Additional Information

We will be holding a Q&A session on 6 October 2022 from 9am to 10am. If you would like to join this session, please book by contacting procurement@socialcare.wales.

(WA Ref:125091)

The buyer considers that this contract is suitable for consortia bidding.

5.2

Additional Documentation

GID - Cymorth Marchnata a Chyfathrebu
Atodiad 2 - Dogfen Ymateb Ansawdd
Atodiad 3 - Dogfen Ymateb Ariannol
Atodiad 1 -Taflen Glawr Tendr
Canllaw ein llais Gofal Cymdeithasol Cymru
Canllawiau brand Gofal Cymdeithasol Cymru
Atodiad 6 - Ffurflen Tendro
ITT - Marketing and Communication Support
Appendix 1 - Tender Cover Sheet
Appendix 2 – Technical Quality Response Document
Appendix 3 – Financial and Pricing Response Document
Social Care Wales Tone of Voice guide
Social Care Wales brand guidelines
Appendix 6 - Form of Tender
Appendix 7 - Marcomms Approach

5.3

Publication date of this notice

 27-09-2022

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341400 Advertising campaign services Advertising services
79341100 Advertising consultancy services Advertising services
79413000 Marketing management consultancy services Business and management consultancy services
79342000 Marketing services Advertising and marketing services
73200000 Research and development consultancy services Research and development services and related consultancy services
73000000 Research and development services and related consultancy services Research and Development
73210000 Research consultancy services Research and development consultancy services

Delivery locations

ID Description
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013 Conwy and Denbighshire
1020 East Wales
1023 Flintshire and Wrexham
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012 Gwynedd
1011 Isle of Anglesey
1021 Monmouthshire and Newport
1024 Powys
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018 Swansea
1000 WALES
1010 West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

Document family

Notice details
Publication date:
27 September 2022
Deadline date:
18 October 2022 00:00
Notice type:
Contract Notice
Authority name:
Social Care Wales
Publication date:
28 March 2023
Notice type:
Contract Award Notice
Authority name:
Social Care Wales

About the buyer

Main contact:
procurement@socialcare.wales
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
28/09/2022 12:22
REPLACED FILE: ITT - Marketing and Communication Support
Specification and details of the work. Update to table in section 3.1 - milestone 7 includes times
07/10/2022 11:58
ADDED FILE: Supplier Engagement Session - Presentation
Supplier Engagement Session - Presentation

Postbox

The awarding buyer has indicated that it will accept electronic responses to this notice via the Tender Submission Postbox facility.

Submit your tender response electronically in a secure environment.

To create an electronic response please click the "Add to my interest list" button at the top of the page.

For more information on the Postbox Facility please refer to the user guide:

Q&A

Ask the buyer any questions you may have relating to this notice. To ask the buyer a question or questions please click the "View Questions and Answers" button.

Additional documents

The following additional documents have been attached to this notice. To obtain these documents please select the individual file names below.

Current documents

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Replaced documents


0800 222 9004

Lines are open 8:30am to 5pm Monday to Friday.

Rydym yn croesawu galwadau'n Gymraeg.

We welcome calls in Welsh.