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Notice Details

Title: Undergraduate Recruitment Marketing & Advertising Services
Published by: Swansea University
Publication Date: 27/08/2018
Deadline Date: Cancelled
Deadline Time:
Notice Type: 02 Contract Notice
Has Documents: No
Has ESPD: No
Abstract: Swansea University is tendering for the services of an independent advertising planner and buyer to assist with the University’s recruitment marketing activity which is targeted at attracting and recruiting prospective students (and reaching their influencers) to the University. The services are expected to begin from Academic Year 2019 and will run for a period of three years with the option to extend for a further year.
The value of the contract (assuming a maximum four year tenure) will be approximately GBP 1,000,000 to 1,500,000. The University will reserve the right to spend an additional GBP 500,000 upon the agreement of both parties.
CPV: 79340000, 79413000.

Contract notice

Directive 2014/24/EU - Public Sector Directive

Directive 2014/24/EU

Section I: Contracting Change entity

I.1) Name and addresses

Swansea University

Procurement - Finance, Swansea University, Singleton Park

Swansea

SA2 8PP

UK

Contact person: Owen Cullen, Deputy Head of Procurement

Telephone: +44 1792606268

E-mail: procurement@swansea.ac.uk

NUTS: UKL18

Internet address(es)

Main address: www.swansea.ac.uk

Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://etenderwales.bravosolution.co.uk


Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://etenderwales.bravosolution.co.uk


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Undergraduate Recruitment Marketing & Advertising Services

Reference number: SU13(19)

II.1.2) Main CPV code

79340000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Swansea University is tendering for the services of an independent advertising planner and buyer to assist with the University’s recruitment marketing activity which is targeted at attracting and recruiting prospective students (and reaching their influencers) to the University. The services are expected to begin from Academic Year 2019 and will run for a period of three years with the option to extend for a further year.

The value of the contract (assuming a maximum four year tenure) will be approximately GBP 1,000,000 to 1,500,000. The University will reserve the right to spend an additional GBP 500,000 upon the agreement of both parties.

II.1.5) Estimated total value

Value excluding VAT: 1 500 000.00 GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79413000

II.2.3) Place of performance

NUTS code:

UKL


Main site or place of performance:

Swansea University

II.2.4) Description of the procurement

The University is looking to further develop its recruitment marketing and advertising, building on the sector–leading successes (marked by a Times Higher Education Leadership and Management Award for Admissions and two Chartered Institute of Marketing {Wales} awards) achieved over the past three years. Raising awareness of the University brand and increasing the number of high quality applications from across the UK, through astute, targeted advertising is a key component of the University’s recruitment strategy, in an increasingly competitive market.

Key audiences for the advertising campaigns run by the University:

- UK/EU potential Undergraduate students

Our core market consists of potential undergraduates from schools and colleges in the UK residing within a 200 mile radius of Swansea. Currently around 40 per cent of students are from Wales and the rest from England, EU, Northern Ireland and Scotland; however applications from England have increased by 120% in the last 3 years so the proportion of English students has been increasing. This is particularly evident in the South West, Midlands, South East and London.

- Parents and Guardians

As key influencers in the decision-making process our marketing and recruitment activity also targets potential applicants’ parents with a view to raising profile and creating brand awareness.

- Careers Advisers and Teachers/Lecturers

Teachers and Advisers in schools and colleges have an important role in helping to shape the choices of potential undergraduates. Our aim is to create awareness amongst this group too.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6) Estimated value

Value excluding VAT: 1 500 000.00 GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: Yes

Description of renewals:

The University will reserve the right to extend the contract for an additional period of twelve months

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

The University will reserve the right to spend an additional GBP 500,000 upon the agreement of both parties.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

Further information is available within the tender documents, available free of charge via eTenderwales Bravosolution.

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents


III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents


III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 25/09/2018

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

CY

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 25/09/2018

Local time: 12:00

Place:

Swansea University

Information about authorised persons and opening procedure:

via eTenderwales Bravosolution system

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: No

VI.3) Additional information

The objectives of the advertising planning and buying agency will be as follows:

- To raise the profile of Swansea University among all key audiences across appropriate advertising media, in selected locations to be advised by the University.

- Attract more university applications from targeted UK areas, to become potential undergraduate students at Swansea University.

- To raise awareness and brand recognition among the influencers of potential applicants to university.

- Help maintain and develop Swansea University’s market share, and support market growth, in a highly competitive market.

- Help deliver integrated advertising campaigns, in close collaboration with the University’s recruitment and marketing team.

- To assist in achieving competitive advantage over other HEIs by recommending and securing preferred and innovative advertising options ahead of competitors.

- To demonstrate, measure and evaluate the success of advertising as an integral part of student recruitment activity.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=84907

(WA Ref:84907)

VI.4) Procedures for review

VI.4.1) Review body

Swansea University

Procurement - Finance, Swansea University, Singleton Park

Swansea

SA2 8PP

UK

Internet address(es)

URL: www.swansea.ac.uk

VI.5) Date of dispatch of this notice

24/08/2018


Information added to the notice since publication.

Additional information added to the notice since it's publication.
DateDetails
25/09/2018 09:23Notice date(s) changed

IV.2.2) Time limit
Old date: 25/09/2018 12:00
New date: 01/10/2018 17:00

IV.2.7) Conditions for opening of tenders
Old date: 25/09/2018 12:00
New date: 01/10/2018 17:00

Tender deadline extended
01/10/2018 13:57Notice Cancelled

This notice has been cancelled. The original deadline date of 01/10/2018 is no longer applicable.

Feedback from tenderers has demonstrated that there is overlap of companies that undertake OOH and digital advertising and that the University would benefit from reviewing a more holistic approach to the tender.
Main Contact: procurement@swansea.ac.uk
Admin Contact: N/a
Technical Contact: N/a
Other Contact: N/a

Commodity Categories

Commodity Categories
IDTitleParent Category
79340000Advertising and marketing servicesMarket and economic research; polling and statistics
79413000Marketing management consultancy servicesBusiness and management consultancy services

Delivery Locations

Delivery Locations
IDDescription
1017Bridgend and Neath Port Talbot
1018Swansea

Alert Region Restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

Alert Region Restrictions
There are no alert restrictions for this notice.

Document Family

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