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Contract Award Notice

Discovery Phase: Service Design for Embedding Positive Cultures in Care Settings across Wales

  • First published: 22 January 2026
  • Last modified: 22 January 2026
  • Version: N/A
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Contents

Summary

OCID:
ocds-kuma6s-160603
Published by:
Social Care Wales
Authority ID:
AA0289
Publication date:
22 January 2026
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
No

Abstract

*****THIS IS A CONTRACT AWARD******* Social Care Wales and Care Inspectorate Wales (CIW) are collaborating to embed positive cultures in care settings, aiming to improve care quality and wellbeing for individuals and staff. This contract focuses exclusively on Discovery, which involves generating insights to inform the design and development of subsequent phases. Aims & Objectives The overall aim of this contract is to understand the current state, context, and needs of care providers and stakeholders in relation to embedding positive cultures in care settings. The contract objectives are to: - Conduct desk research on existing models and frameworks of positive culture, and current support offers. - Undertake qualitative and participatory research (interviews, focus groups) to understand experiences, needs, and pain points. - Engage Responsible Individuals, Registered Managers, staff, commissioners, regulators, and people who use care services. - Map stakeholders and develop personas and journey maps. - Identify barriers and enablers to embedding positive cultures. - Produce hypotheses and recommendations to inform later design phases. What is required / ‘The Requirements’ The Supplier will: - Conduct desk research and comparative analysis of positive culture frameworks, existing models of support, and gaps in support in Wales and beyond. - Initiate evaluation framework, measures and activities to enable effective evaluation of the user-research and its impact. - Map stakeholders and develop a recruitment strategy. - Conduct interviews and/or focus groups with stakeholders including Responsible Individuals (RIs), Registered Managers (RMs), staff, and people who draw on care. Including commissioners and regulators. We anticipate approx. 15–20 interviews and 3–4 focus groups across different regions in Wales. These can take place online or in-person. Social Care Wales can support the sourcing of subjects, but the supplier will be required to identify and manage the subjects. - Develop evidence-based personas and journey maps. - Report on final insights, gaps, findings, and recommendations - Present final insights, gaps, findings, and recommendations to Social Care Wales and CIW, bilingually. The Supplier must possess demonstrable expertise in user research and insight generation within social care or comparable complex systems. The Supplier must evidence capability in the following areas: - Proven experience in qualitative research methodologies, including participatory and co-design approaches. - Ability to engage diverse stakeholders effectively within complex care environments. - Capacity to produce clear, actionable insights supported by robust analysis. - Development of visual artefacts such as personas, journey maps, and other tools to communicate findings effectively. - Comprehensive understanding of ethical research practices, safeguarding requirements, and adherence to GDPR and data protection legislation. - Demonstrated experience of working in partnership with public sector organisations, ensuring transparency and alignment with organisational objectives.

Full notice text

CONTRACT AWARD NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Social Care Wales

South Gate House, Wood Street,

Cardiff

CF10 1EW

UK

Procurement Team

+44 3003033444


http://www.socialcare.wales

2 Contract Details

2.1

Title

Discovery Phase: Service Design for Embedding Positive Cultures in Care Settings across Wales

2.2

Description of the contract

*****THIS IS A CONTRACT AWARD*******

Social Care Wales and Care Inspectorate Wales (CIW) are collaborating to embed positive cultures in care settings, aiming to improve care quality and wellbeing for individuals and staff.

This contract focuses exclusively on Discovery, which involves generating insights to inform the design and development of subsequent phases.

Aims & Objectives

The overall aim of this contract is to understand the current state, context, and needs of care providers and stakeholders in relation to embedding positive cultures in care settings.

The contract objectives are to:

- Conduct desk research on existing models and frameworks of positive culture, and current support offers.

- Undertake qualitative and participatory research (interviews, focus groups) to understand experiences, needs, and pain points.

- Engage Responsible Individuals, Registered Managers, staff, commissioners, regulators, and people who use care services.

- Map stakeholders and develop personas and journey maps.

- Identify barriers and enablers to embedding positive cultures.

- Produce hypotheses and recommendations to inform later design phases.

What is required / ‘The Requirements’

The Supplier will:

- Conduct desk research and comparative analysis of positive culture frameworks, existing models of support, and gaps in support in Wales and beyond.

- Initiate evaluation framework, measures and activities to enable effective evaluation of the user-research and its impact.

- Map stakeholders and develop a recruitment strategy.

- Conduct interviews and/or focus groups with stakeholders including Responsible Individuals (RIs), Registered Managers (RMs), staff, and people who draw on care. Including commissioners and regulators. We anticipate approx. 15–20 interviews and 3–4 focus groups across different regions in Wales. These can take place online or in-person. Social Care Wales can support the sourcing of subjects, but the supplier will be required to identify and manage the subjects.

- Develop evidence-based personas and journey maps.

- Report on final insights, gaps, findings, and recommendations

- Present final insights, gaps, findings, and recommendations to Social Care Wales and CIW, bilingually.

The Supplier must possess demonstrable expertise in user research and insight generation within social care or comparable complex systems. The Supplier must evidence capability in the following areas:

- Proven experience in qualitative research methodologies, including participatory and co-design approaches.

- Ability to engage diverse stakeholders effectively within complex care environments.

- Capacity to produce clear, actionable insights supported by robust analysis.

- Development of visual artefacts such as personas, journey maps, and other tools to communicate findings effectively.

- Comprehensive understanding of ethical research practices, safeguarding requirements, and adherence to GDPR and data protection legislation.

- Demonstrated experience of working in partnership with public sector organisations, ensuring transparency and alignment with organisational objectives.

2.3

Notice Coding and Classification

73000000 Research and development services and related consultancy services
73110000 Research services
73200000 Research and development consultancy services
73210000 Research consultancy services
85000000 Health and social work services
1000 WALES
1010 West Wales and The Valleys
1011 Isle of Anglesey
1012 Gwynedd
1013 Conwy and Denbighshire
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1018 Swansea
1020 East Wales
1021 Monmouthshire and Newport
1022 Cardiff and Vale of Glamorgan
1023 Flintshire and Wrexham
1024 Powys

2.4

Estimated Total Value

29820.00 GBP

3 Procedure

3.1

Type of Procedure

Single stage

4 Award of Contract

4.1

Successful Bidders

4.1.1

Name and Address of successful supplier, contractor or service provider





Basis Limited

Tintagel House, 92 Albert Embankment,

London

SE17TY

UK




5 Other Information

5.1

Reference number attributed to the notice by the contracting authority

N/a

5.2

Date of Contract Award

 18-12-2025

5.3

Number of tenders received

3

5.4

Other Information

(WA Ref:160603)

5.5

Additional Documentation

N/a

5.6

Publication date of this notice:

 22-01-2026

Coding

Commodity categories

ID Title Parent category
85000000 Health and social work services Other Services
73200000 Research and development consultancy services Research and development services and related consultancy services
73000000 Research and development services and related consultancy services Research and Development
73210000 Research consultancy services Research and development consultancy services
73110000 Research services Research and experimental development services

Delivery locations

ID Description
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013 Conwy and Denbighshire
1020 East Wales
1023 Flintshire and Wrexham
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012 Gwynedd
1011 Isle of Anglesey
1021 Monmouthshire and Newport
1024 Powys
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018 Swansea
1000 WALES
1010 West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
N/a
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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