Summary
- OCID:
- ocds-kuma6s-153990
- Published by:
- Llywodraeth Cymru / Welsh Government
- Authority ID:
- AA0007
- Publication date:
- 25 July 2025
- Deadline date:
- -
- Notice type:
- Contract Award Notice
- Has documents:
- No
- Has SPD:
- No
- Has Carbon Reduction Plan:
- No
Abstract
The delivery of this campaign is an integral part of a number of the Welsh Government’s priorities, including the Anti-Racist Wales Action Plan and LGBTQ+ Action Plan –both of which feature the Hate Hurts Wales Campaign as a key action – as well as the work of the Disability Rights Taskforce and the Faith Communities Forum. The campaign also aligns with the well-being goals of a more equal Wales and a Wales of more cohesive communities, put in place by the Well-being of Future Generations (Wales) Act 2015.
The campaign first launched in March 2021, and since then bursts have included television and radio advertising, digital advertising, advertising at bus and train stations and on buses, and out of home advertising. There has also been activity linked to the National Hate Crime Awareness Week in October.
This contract is for the continuation and further development of the Hate Hurts Wales campaign for 12 months, with the possibility of extension of a further 12 months (subject to a review in late 2025/early 2026).
Full notice text
CONTRACT AWARD NOTICE – NATIONAL
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| SERVICES |
1 Authority Details
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1.1
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Authority Name and Address
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|
Llywodraeth Cymru / Welsh Government |
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park, |
Caerdydd / Cardiff |
CF10 3NQ |
UK |
CPSProcurementAdvice@gov.wales |
+44 3000257095 |
|
|
| http://gov.wales |
|
2 Contract Details
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2.1
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Title
Hate Hurts Wales Communications Campaigns
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2.2
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Description of the contract
The delivery of this campaign is an integral part of a number of the Welsh Government’s priorities, including the Anti-Racist Wales Action Plan and LGBTQ+ Action Plan –both of which feature the Hate Hurts Wales Campaign as a key action – as well as the work of the Disability Rights Taskforce and the Faith Communities Forum. The campaign also aligns with the well-being goals of a more equal Wales and a Wales of more cohesive communities, put in place by the Well-being of Future Generations (Wales) Act 2015.
The campaign first launched in March 2021, and since then bursts have included television and radio advertising, digital advertising, advertising at bus and train stations and on buses, and out of home advertising. There has also been activity linked to the National Hate Crime Awareness Week in October.
This contract is for the continuation and further development of the Hate Hurts Wales campaign for 12 months, with the possibility of extension of a further 12 months (subject to a review in late 2025/early 2026).
|
2.3
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Notice Coding and Classification
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|
|
|
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79340000 |
|
Advertising and marketing services |
|
79341400 |
|
Advertising campaign services |
|
79342000 |
|
Marketing services |
|
|
|
|
|
1000 |
|
WALES |
|
1010 |
|
West Wales and The Valleys |
|
1011 |
|
Isle of Anglesey |
|
1012 |
|
Gwynedd |
|
1013 |
|
Conwy and Denbighshire |
|
1014 |
|
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
|
1015 |
|
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
|
1016 |
|
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
|
1017 |
|
Bridgend and Neath Port Talbot |
|
1018 |
|
Swansea |
|
1020 |
|
East Wales |
|
1021 |
|
Monmouthshire and Newport |
|
1022 |
|
Cardiff and Vale of Glamorgan |
|
1023 |
|
Flintshire and Wrexham |
|
1024 |
|
Powys |
|
2.4
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Estimated Total Value391365 GBP |
3 Procedure
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3.1
|
Type of ProcedureSingle stage |
4 Award of Contract
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4.1
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Successful Bidders
|
4.1.1
|
Name and Address of successful supplier, contractor or service provider
Cowshed Communications |
Park House, Greyfriars Rd, |
Cardiff |
CF103AF |
UK |
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|
|
|
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5 Other Information
|
5.1
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Reference number attributed to the notice by the contracting authority
C304/2024/2025
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5.2
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Date of Contract Award 25-07-2025 |
5.3
|
Number of tenders received
3
|
5.4
|
Other Information
Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within Framework Agreement Reference: Lot 2 - Supply of Services for the Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. Under the Public Contracts Regulations 2015 (“PCR 2015”), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using frameworks, but the Welsh Government has undertaken to voluntarily comply with WPPN 02/22 in relation to the above referenced mini competition under this framework.
(WA Ref:153990)
|
5.5
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Additional DocumentationN/a |
5.6
|
Publication date of this notice: 25-07-2025 |
Coding
Commodity categories
| ID |
Title
|
Parent category
|
| 79340000 |
Advertising and marketing services |
Market and economic research; polling and statistics |
| 79341400 |
Advertising campaign services |
Advertising services |
| 79342000 |
Marketing services |
Advertising and marketing services |
Delivery locations
| ID |
Description
|
| 1017 |
Bridgend and Neath Port Talbot |
| 1022 |
Cardiff and Vale of Glamorgan |
| 1015 |
Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf) |
| 1013 |
Conwy and Denbighshire |
| 1020 |
East Wales |
| 1023 |
Flintshire and Wrexham |
| 1016 |
Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly) |
| 1012 |
Gwynedd |
| 1011 |
Isle of Anglesey |
| 1021 |
Monmouthshire and Newport |
| 1024 |
Powys |
| 1014 |
South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion) |
| 1018 |
Swansea |
| 1000 |
WALES |
| 1010 |
West Wales and The Valleys |
Alert region restrictions
The buyer has restricted the alert for this notice to suppliers based in the following regions.
| ID |
Description
|
|
There are no alert restrictions for this notice.
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About the buyer
- Main contact:
- N/a
- Admin contact:
- N/a
- Technical contact:
- N/a
- Other contact:
- N/a
Further information
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Date
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Details
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No further information has been uploaded.
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