CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

1.3

Completed documents must be returned to:

2 Contract Details

2.1

Title

LEAD COMMUNICATIONS & MARKETING FOR FRESH PRODUCE BRAND

2.2

Description of the goods or services required

This fresh produce brand is looking to grow brand awareness and sales in targeted areas of the UK. Thorough and experienced marketing management is required to achieve these goals.

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=126241.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

Over a 7 month period:

1. to develop a measured marketing strategy for the short and long-term growth of the brand

2. project management across the whole brand, including marketing, communications and environmental project activity

3. plan and execute all marketing for this brand in the time period outlined

4. plan and execute a campaign push in January 2023

3 Conditions for Participation

3.1

Minimum standards and qualification required

Minimum standards and qualification are required, competencies required to deliver the work, and against which all tenders will be assessed are as follows:

1. Previous experience in the FMCG food sector

2. Brand marketing expertise

3. Detailed knowledge of the Food / Agri sector

4. Direct experience of launching successful Fresh Produce Brands

5. Experience of developing marketing communications for brands with sustainable credentials

6. In-depth understanding of consumer segmentation

7. Proven track record of delivering cost-effective above the line campaigns for multiple food & drink brands in GB

8. Experience of working closely with leading environmental consultancies

9. Experience managing multiple stakeholder relationships

-Experienced team with strength in depth

10. High value for money

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

1. Further details of the project content:

1.1 Plan brand marketing strategy including details on the current market performance, market segmentation, target shopper segmentation, key discussion theme hooks, sales & brand awareness goals

1.2 Plan and oversee an integrated multi-media communications campaign running in January, managing multiple agencies and stakeholders

1.3 Oversee on-brand content creation (videography & photography) to build up a bank of content for campaigns and longer term use

1.4 Social media and email marketing management to build strategy for digital audience

1.5 Manage monthly schedule for social media posts as well as paid advertising strategy

1.6 Create brand guidelines including brand values, mission and tone

1.7 Manage and plan ongoing brand PR and PR specific to campaigns

1.8 Grow brand awareness into GB and show tangible sales results

1.9 Maximise campaign impact within budget

1.10 Collate detailed campaign report and present learnings to other Welsh businesses

1.11 Plan and execute community and education projects on behalf of the brand

2. Additional Information:

2.1 Information required: Outline approach (200 words), experience in project delivery taking into consideration the requirements set out in section 3 (400 words), proposed team (400 words), quote.

2.2 Applicants should complete the form attached and submit through the Sell2Wales postbox facility.

2.3 Responses will only be considered when submitted through the Sell2Wales post box, submissions on any other platforms will not be considered.

2.4 Summaries of the proposed team’s CVs should be included in the application.

(WA Ref:126241)

5.2

Additional Documentation

5.3

Publication date of this notice