CONTRACT NOTICE – NATIONAL

1 Authority Details

1.1

Authority Name and Address

1.2

Address from which documentation may be obtained

As in 1.1

1.3

Completed documents must be returned to:

As in 1.1

2 Contract Details

2.1

Title

Development of a new Brand Identity for Wrexham University

2.2

Description of the goods or services required

We are seeking a partner agency to work with us collaboratively on a brand identity and positioning exercise designed to improve the consistency of the presentation of the brand and increase awareness of the University and its distinctive offer externally with the goal of becoming more relevant to target markets, more competitive and more recognisable.

We require a full service agency to take a considered and consultative approach to the development of a new brand strategy for the University to cover multiple audience types and outline a clear strategy for sub-brands. The agency appointed will be required to develop strong bilingual (Welsh and English) brand concepts, as well as associated visuals, messaging and content which can be adapted to serve a number of key target audiences, including:

Prospective students – UG and PG - home

Prospective students UG and PG – international

Prospective staff

Internal – staff and students

Students studying with international academic partners

Corporate (e.g. partners, funding bodies, Welsh Government, business and industry)

The successful agency will be expected to understand that this must be a whole-university project where everyone has the opportunity to be involved. In order to arrive at an authentic, yet aspirational, positioning statement and brand identity, the agency must build in time to undertake meaningful and ongoing engagement with the student community, including the Students’ Union, staff at all levels of the organisation, senior management and the Board of Governors, high schools, academic partners, as well as other local and regional stakeholders, and to work closely with key staff from the University’s Marketing and Recruitment Directorate as well as other key departments throughout all stages of the project.

The indicative Targeted contract dates will commence on 9th January 2023 until 5th May 2023 (which is subject to confirmation)

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=126100.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

2.3

Notice Coding and Classification

2.4

Total quantity or scope of tender

The summary of the scope of this services contract will be follows (a full list of deliverables is provided in Appendix 1):

Delivery of a new positioning statement, brand identity, associated brand architecture and brand assets for Wrexham University, following consultation with key internal and external stakeholders.

Complete set of brand guidelines, including guidelines around the use of visual assets, messaging and positioning. This should include examples of how brand assets should be used and highlighting potential incorrect use.

Provide updates/presentations to the WGU 2030 Steering Committee, the Brand and Identity Working Group, and the Vice-Chancellor’s Board at appropriate points in the project to include: outline the process to be followed; present initial concepts; present final brand concept and assets.

Rollout of new brand to the Marketing and Recruitment Directorate, providing expert guidance on applying the brand across a range of media and platforms including digital, print, film and out-of-home.

Internal launch of the new brand with a wide range of staff and students invited.

Plan for a full launch of the new brand.

3 Conditions for Participation

3.1

Minimum standards and qualification required

Up to 3 Previous contract examples within the last 5 years for Development of a new Brand Identity

4 Administrative Information

4.1

Type of Procedure

Single stage

4.2

Reference number attributed to the notice by the contracting authority

HE/AS/131022

4.3

Time Limits

4.5

Language or languages in which tenders or requests to participate can be drawn up

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Details as per Invitation to Tender Documents

(WA Ref:126100)

5.2

Additional Documentation

5.3

Publication date of this notice