Contract notice
Section I: Contracting
authority
I.1) Name and addresses
York St John University
Lord Mayors Walk
York
YO31 7EX
UK
Contact person: Paul Revell
Telephone: +44 1904876611
E-mail: tenders@yorksj.ac.uk
NUTS: UKE21
Internet address(es)
Main address: https://www.yorksj.ac.uk/
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
http://www.delta-esourcing.com/tenders/UK-UK-York:-Marketing-services./23NPXQJS34
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent to the abovementioned address
I.4) Type of the contracting authority
Other: University
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Marketing
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle. These are the main activities around which we have promoted the institution.
We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify.
II.1.5) Estimated total value
Value excluding VAT:
320 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79340000
79413000
II.2.3) Place of performance
NUTS code:
UKE21
Main site or place of performance:
York.
II.2.4) Description of the procurement
The University recognises that digital advertising is now a cornerstone of the marketing mix that institutions adopt to reach their target audiences, principally still for traditional UG and PG student recruitment, but also increasingly as universities diversify their portfolio of courses and activities.
We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we diversify into new markets (such as postgraduate, distance learning and continuing professional development) and as we seek to enhance our wider reputation.
II.2.5) Award criteria
Criteria below:
Quality criterion: Account management / Personnel
/ Weighting: 5
Quality criterion: Proposal / Evidence of capability
/ Weighting: 30
Quality criterion: Customer support / Services
/ Weighting: 10
Quality criterion: Innovation / New solutions
/ Weighting: 10
Quality criterion: Management information / Reporting
/ Weighting: 5
Quality criterion: Social / Environmental impact
/ Weighting: 10
Price
/ Weighting:
30
II.2.6) Estimated value
Value excluding VAT:
320 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 24
This contract is subject to renewal: No
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
Yes
II.2.11) Information about options
Options:
Yes
Description of options:
Due to the variable nature of creative industries, alternative commercial models to those outlined in the tender documentation will be accepted for consideration at the sole discretion of the University.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
08/06/2018
Local time: 17:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
IV.2.7) Conditions for opening of tenders
Date:
11/06/2018
Local time: 09:00
Place:
York, United Kingdom.
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.2) Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3) Additional information
The Contracting Authority considers that this contract may be suitable for economic operators that are Small or Medium Enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://neupc.delta-esourcing.com/tenders/UK-UK-York:-Marketing-services./23NPXQJS34
To respond to this opportunity, please click here:
https://neupc.delta-esourcing.com/respond/23NPXQJS34
GO Reference: GO-2018413-PRO-12223723
VI.4) Procedures for review
VI.4.1) Review body
York St John University
Lord Mayors Walk
York
YO31 7EX
UK
Telephone: +44 1904876611
VI.5) Date of dispatch of this notice
13/04/2018