Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Essex
Colchester
UK
E-mail: lcherry@essex.ac.uk
NUTS: UK
Internet address(es)
Main address: www.essex.ac.uk
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
T769 CER (Communications ans External Relations) Advertising Tender
Reference number: DN21
II.1.2) Main CPV code
22462000
II.1.3) Type of contract
Services
II.1.4) Short description
The appointed agency will work closely with the marketing team at University of Essex to deliver activity which contributes to our recruitment objectives and is in-line with all other student recruitment activity. This work will need to be in-line with our brand identity and annual campaign guidelines. Our current advertising goes across various channels including digital, print and out-of-home.
We are looking to procure this service for an initial 3 years, with a maximum 2 year extension (1+1).
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 250 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341400
79341200
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
Colchester Campus.
II.2.4) Description of the procurement
The successful supplier must provide a service where they can meet all the University’s student recruitment advertising needs and offer expertise and guidance to maximise our impact and return on investment.
The successful supplier must be able to provide guidance and deliver campaigns in the UK as well as internationally.
Advertising is a key activity element of our marketing activity each year and we have regular campaigns and budget centrally for this. Other work will come from departments and this can fluctuate each year based on their budgets, recruitment need, etc.
We see our work with the appointed agency to be an extension of our marketing team, rather than transnational relationship focused entirely on the delivery of our advertising campaigns.
Key systems we work with include Microsoft Dynamics and SiteCore.
The marketing and student recruitment office also includes the web and digital media team, and so collaboration across all channels is key to us.
II.2.5) Award criteria
Cost criterion: Price
/ Weighting: 50
Cost criterion: Quality
/ Weighting: 50
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
This procedure was run by the University of Essex via a Restricted 2 stage tendering process.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Contract No: T769
Title: T769 CER (Communications ans External Relations) Advertising Tender
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
29/03/2019
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Natives Online Ltd
Brighton
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 250 000.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Section VI: Complementary information
VI.3) Additional information
This procedure was run by the University of Essex via a Restricted 2 stage tendering process.
VI.4) Procedures for review
VI.4.1) Review body
The Royal Courts of Justice
The Strand
UK
VI.5) Date of dispatch of this notice
29/03/2019