Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Chichester
4740553
College Lane
Chichester
PO19 6PE
UK
Contact person: Doctor Rod Matthews
Telephone: +44 1243816000
E-mail: r.matthews@chi.ac.uk
NUTS: UKJ27
Internet address(es)
Main address: www.chi.ac.uk
I.4) Type of the contracting authority
Other: Univesity (Higher Education)
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media agency services
Reference number: UOC0005
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
Agency and brokering services to support the university in the design, delivery and contracting of suitable advertising suppliers, primarily for support of students recruitment and university promotion.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
500 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79340000
80000000
II.2.3) Place of performance
NUTS code:
UKJ27
Main site or place of performance:
The university has campuses at Chichester, and Bognor Regis, West Sussex, UK.
II.2.4) Description of the procurement
The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the university in engaging with suitable advertising suppliers. This can be in the form of a multi-channel agency or a consortium of agencies to buy advertising such as: PPC, digital display and social media, emails, traditional (press and out-of-home).
Overall, our aim is to increase the size and diversity of the student body. For our open days, the aim is that through effective advertising, that we will increase bookings by 5 % for this year’s events compared to those in 2019, and to continue to increase (year on year) in reaching suitable students and attracting them to apply the university.
The key annual events will be promotion of the Summer and Autumn open days and clearing with further campaigns centred on pre-application advertising, early applicants (Spring for entry the following year) and later applicants (Spring for entry the same year). These are primarily aimed at undergraduates, and we aim to develop focused campaigns for marketing to a postgraduate audience. Currently, our key timings are:
— Summer Open Day (June),
— Autumn Open Days (October/November/December),
— clearing (July/August),
— postgraduate (January).
II.2.5) Award criteria
Quality criterion: Demonstrable industry knowledge
/ Weighting: 15
Quality criterion: Advantageous relationships with suppliers
/ Weighting: 25
Quality criterion: Adherece to GDPR
/ Weighting: 10
Quality criterion: Financial standing
/ Weighting: 10
Quality criterion: Case studies and demonstrable skills to deliver the service required
/ Weighting: 20
Cost criterion: Advertising rate card and VFM
/ Weighting: 20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The University of Chichester is situated at the Bishop Otter Campus (BOC) based in Chichester, and the Bognor Regis Campus (BRC) situated in Bognor Regis.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 012-023940
Section V: Award of contract
Title: Media agency services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/03/2020
V.2.2) Information about tenders
Number of tenders received: 10
Number of tenders received from SMEs: 10
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 10
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Hybrid News Ltd
46-48 Queen Charlotte Street
Bristol
BS1 4HX
UK
Telephone: +44 1172443759
E-mail: business@hybrid.co
NUTS: UKK1
Internet address(es)
URL: www.hybrid.co
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 500 000.00
EUR
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Chichester University
College Lane
Chichester
PO19 6PE
UK
Telephone: +44 1243816000
E-mail: tenders@chi.ac.uk
Internet address(es)
URL: www.chi.ac.uk
VI.4.2) Body responsible for mediation procedures
Chichester University
College Lane
Chichester
PO19 6PE
UK
Telephone: +44 1243816000
E-mail: tenders@chi.ac.uk
Internet address(es)
URL: www.chi.ac.uk
VI.4.4) Service from which information about the review procedure may be obtained
Chichester University
College Lane
Chichester
PO19 6PE
UK
Telephone: +44 1243816000
E-mail: tenders@chi.ac.uk
Internet address(es)
URL: www.chi.ac.uk
VI.5) Date of dispatch of this notice
30/03/2020