Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
The Minister for the Cabinet Office acting through Crown Commercial Service
9th Floor, The Capital, Old Hall Street
Liverpool
L3 9PP
UK
Telephone: +44 3450103503
E-mail: supplier@crowncommercial.gov.uk
NUTS: UK
Internet address(es)
Main address: https://www.gov.uk/government/organisations/crown-commercial-service
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Communication Performance Audit and Analysis
Reference number: RM6135
II.1.2) Main CPV code
79212000
II.1.3) Type of contract
Services
II.1.4) Short description
Crown Commercial Service (CCS) has established a framework agreement for the provision of communication Performance Audit and Analysis Services for the Cabinet Office and all UK Central Government and the Wider Public Sector Buyers identified at Section VI.3) of this notice.
The framework agreement comprises of the following lots:
Lot 1: Contract and Pricing Compliance;
Lot 2: Effectiveness and Outcomes;
Lot 3: Ecosystem Strategic Advice and Support.
This framework will provide an independent performance, assurance and auditing function assessing services provided against call-off contracts which have been established by buyers under campaign solutions, communication services, research marketplace and media buying frameworks. This agreement will further provide a vehicle whereby buyers can fulfil the requirements of any non-CCS agreements. The full specification is set out in framework schedule 1 (Specification) of the RM6135 framework contract.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
6 000 000.00
GBP
II.2) Description
Lot No: Lot 1
II.2.1) Title
Contract and Pricing Compliance
II.2.2) Additional CPV code(s)
79200000
79210000
79212000
79340000
79341000
79341400
79342000
92200000
92210000
92220000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Key services under this lot include:
The Supplier shall measure and validate the Services provided under the CCS campaign solutions, communication services, research marketplace and media buying framework agreements, and any other relevant agreements by assessing the effectiveness of the end to end supply chain including but not limited to: creative; production; owned platforms; agency operated data platforms; brand safety; earned media; social; and paid media under these agreements in terms of both price, quality, and effectiveness.
The supplier shall benchmark Services provided under the three CCS framework agreements and/or any other relevant framework agreement against the relevant market and submit recommendations to CCS and/or buyers during the lifetime of the framework agreements.
The supplier shall audit media channels for both UK domestic and international marketing and communications activity for key central government departments, agencies and public bodies as listed here (i.e. Visit Britain, Home Office, and Ministry of Defence) and wider public sector clients under the media buying framework agreement. The media channels which shall be audited are (but not limited to):
— audio visual (AV) — TV, Video on Demand (VOD), Cinema;
— audio — radio, digital radio, streaming, podcasts;
— out of home — including DOOH (route and client specific);
— print;
— social;
— partnerships including Commercial;
— Sponsorships;
— digital: programmatic display, search, biddable, PPC;
— other: content marketing;
— other: online influencers;
— other: paid — In App/Game, voice;
— other: earned;
— other: owned.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70 %
Price
/ Weighting:
30 %
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 2
II.2.1) Title
Effectiveness and Outcomes
II.2.2) Additional CPV code(s)
79200000
79210000
79212000
79340000
79341000
79341400
79342000
92200000
92210000
92220000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Key services under this lot include:
This lot of the communication performance audit and analysis framework agreement allows CCS and/or buyers to:
• identify opportunities and strategies for media effectiveness;
• identify opportunities and strategies for creative, production, social, media and overall campaign effectiveness;
• measure outcome performance and delivery across the marketing ecosystem; and
• identify price and quality improvement.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70 %
Price
/ Weighting:
30 %
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 3
II.2.1) Title
Ecosystem Strategic Advice and Support
II.2.2) Additional CPV code(s)
79200000
79210000
79212000
79340000
79341000
79341400
79342000
92200000
92210000
92220000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Key services under this lot include:
This lot allows CCS and/or buyers to gain strategic advice and support from the supplier(s).
The supplier shall provide market advisory services, which may be used in the planning and conduct of a business change.
The supplier shall provide Thought leadership from a creative, production, social, and media industry perspective that would enrich/enhance positive behaviours/attitude towards government and wider public sector communications.
The supplier shall provide advice and consultancy services to CCS regarding any marketing ecosystem business transformation/change programmes.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70 %
Price
/ Weighting:
30 %
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 224-549776
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Lot No: Lot 1
Title: Contract and Pricing Compliance
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/03/2020
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 2
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Media Sense Communications Ltd
06823323
First Floor, Thavies Inn House, 3-4 Holborn Circus
London
EC1N 2HA
UK
E-mail: info@media-sense.com
NUTS: UK
Internet address(es)
URL: https://www.media-sense.com/
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 500 000.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Section V: Award of contract
Lot No: Lot 2
Title: Effectiveness and Outcomes
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/03/2020
V.2.2) Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Brightblue Consulting Ltd
08051833
9 Appold Street
London
EC2A 2AP
UK
E-mail: info@brightblueconsulting.co.uk
NUTS: UK
Internet address(es)
URL: https://brightblueconsulting.co.uk/
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 3
Title: Ecosystem Strategic Advice and Support
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/03/2020
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Ebiquity Associates Ltd
03300123
Chapter House, 16 Brunswick Place
London
N1 6DZ
UK
E-mail: accounts@ebiquity.com
NUTS: UK
Internet address(es)
URL: www.ebiquity.com
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 500 000.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Section V: Award of contract
Lot No: Lot 3
Title: Ecosystem Strategic Advice and Support
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/03/2020
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
ID Comms Ltd
06848158
45 Folgate Street
London
E1 6GL
UK
E-mail: london@idcomms.com
NUTS: UK
Internet address(es)
URL: https://www.idcomms.com/
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 500 000.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Section V: Award of contract
Lot No: Lot 3
Title: Ecosystem Strategic Advice and Support
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/03/2020
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Media Sense Communications Ltd
06823323
First Floor, Thavies Inn House, 3-4 Holborn Circus
London
EC1N 2HA
UK
E-mail: info@media-sense.com
NUTS: UK
Internet address(es)
URL: https://www.media-sense.com/
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 500 000.00
GBP
V.2.5) Information about subcontracting
The contract is likely to be subcontracted
Section V: Award of contract
Lot No: Lot 3
Title: PricewaterhouseCoopers LLP
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/03/2020
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
PricewaterhouseCoopers LLP
OC303525
No. 1 Embankment Place
London
WC2N 6RH
UK
E-mail: pwctenders@uk.pwc.com
NUTS: UK
Internet address(es)
URL: www.pwc.co.uk
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 500 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The value provided in Section II.1.7) is only an estimate. We cannot guarantee to suppliers any business through this commercial agreement. As part of this contract award notice, the following documents can be accessed at;
https://www.contractsfinder.service.gov.uk/Notice/53e3d7fb-6543-4164-9b83-b590ded25872
1) redacted commercial agreement;
2) list of successful suppliers.
The start date of this framework agreement is 9 March 2020. The expiry date of the framework agreement is 8 March 2024. The framework term is for an initial period of 3 years, with the option to extend for a further 12-month period. Any extension will be executed at the discretion of CCS.
VI.4) Procedures for review
VI.4.1) Review body
The Minister for the Cabinet Office acting through Crown Commercial Service
9th Floor, The Capital, Old Hall Street
Liverpool
L3 9PP
UK
Telephone: +44 3450103503
E-mail: supplier@crowncommercial.gov.uk
VI.5) Date of dispatch of this notice
31/03/2020