Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Northampton
University Drive
Northampton
NN1 5PH
UK
Contact person: Julia Gough
Telephone: +44 1604892663
E-mail: julia.gough@northampton.ac.uk
NUTS: UKF24
Internet address(es)
Main address: www.northampton.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/universityofnorthampton/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
ITT274 Student Recruitment Media Buying Strategy Tender
Reference number: ITT274
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
University of Northampton (UON) requires a media planning and buying agency for 3 years commencing May 2020. UON is looking to promote brand awareness of its Undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an international market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79341000
79341400
79341100
II.2.3) Place of performance
NUTS code:
UKF24
Main site or place of performance:
Northampton.
II.2.4) Description of the procurement
The University of Northampton (UON) is tendering for a media planning and buying agency for a period of 3 years commencing in May 2020. The value of the business is approximately GBP 1 500 000 per year, but is subject to variation which may depend on any future restrictions on the university’s budget during the term of the anticipated contract. As a higher education institution, the majority of our budget is allocated towards brand awareness and promoting UON’s Undergraduate offering mainly within the UK and Europe. We will also be looking at increasing our awareness of UON to an international market, therefore there may be additional in-country specific campaigns taking place overseas which will include targeting specific territories such as South East Asia and Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns, making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be at the forefront of any developments to existing channels and new channels and provide updates to UON on these channels as these come through. They must be able to provide competitor reporting along with analysis of competitors spend, channels, current creatives running and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, Social, Display (programmatic), Broadcast (to include TV), YouTube, Radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Tender is published on https://in-tendhost.co.uk/universityofnorthampton/ Please register your organisation,once registration is accepted you can access the tender documents. Contract value in II.1.5) and II.2.6) is an estimate based on GBP 1 500 000 per year for contract length. The university envisages entering a 3 year contract with the option to extend the contract up to a further 1 year.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 023-052400
Section V: Award of contract
A contract/lot is awarded:
No
V.1 Information on non-award
The contract/lot is not awarded
Other reasons (discontinuation of procedure)
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
01/04/2020