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02 Contract Notice

Media Buying Services (III) Framework

  • First published: 06 April 2022
  • Last modified: 06 April 2022

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)



Published by:
Llywodraeth Cymru / Welsh Government - Commercial Delivery
Authority ID:
Publication date:
06 April 2022
Deadline date:
09 May 2022
Notice type:
02 Contract Notice
Has documents:
Has SPD:
Has Carbon Reduction Plan:


The Welsh Government Commercial Delivery on behalf of the Welsh Public Sector wishes to establish a collaborative Framework Agreement for Media Buying Services. CPV: 79340000, 79340000, 79341000, 79341200, 79341400.

Full notice text

Contract notice

Section I: Contracting authority

I.1) Name and addresses

Welsh Government - Commercial Delivery

T’yr Afon, Bedwas Road


CF83 8WT


Telephone: +44 3007900170



Internet address(es)

Main address:

Address of the buyer profile:

I.2) Joint procurement

The contract is awarded by a central purchasing body

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be sent electronically to:

Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Other: National Contracting Body

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Media Buying Services (III) Framework

Reference number: WGCD-PCS-116-22

II.1.2) Main CPV code



II.1.3) Type of contract


II.1.4) Short description

The Welsh Government Commercial Delivery on behalf of the Welsh Public Sector wishes to establish a collaborative Framework Agreement for Media Buying Services.

II.1.5) Estimated total value

Value excluding VAT: 16 500 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)





II.2.3) Place of performance

NUTS code:


II.2.4) Description of the procurement

This Framework will primarily be a function for buying media space and the placing of adverts and Public and Legal Notices in the chosen media, with the provision of basic design and typesetting. The award will be on the basis of a single source supplier for Wales.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 41

This contract is subject to renewal: No

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: No

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents

III.2) Conditions related to the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.3) Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement with a single operator.

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 09/05/2022

Local time: 14:00

IV.2.4) Languages in which tenders or requests to participate may be submitted


IV.2.7) Conditions for opening of tenders

Date: 09/05/2022

Local time: 14:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: Yes

Estimated timing for further notices to be published:

41 months

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

Over 73 public sector organisation in Wales have committed to the Welsh Government Commercial Delivery (WGCD) in principle, including all Local Authorities, NHS bodies, Welsh Government, Welsh Government Sponsored Bodies, the Police, Fire and Rescue Services, Higher and Further Education.

In accordance with Regulation 33(5) of the Public Contracts Regulations 2015 (as amended), these procedures for awarding call-off contracts under the framework may be applied only between the contracting authorities clearly identified in the tender documentation.

A copy of this list has been uploaded in the suppliers attachment area of the ITT at the time the notice was published to ensure compliance with the requirements of the Public Contracts Regulations.

The Welsh Ministers (WGCD) will not be liable for any bidder costs arising from the non award of the framework.

NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

Bidders will be required to submit a Social Value Proposal, setting out how they will deliver Social Value through the Framework. The Framework Supplier will be expected to deliver and report on the subsequent delivery of Social Value detailed in their proposal, throughout the life of the Framework. Further information is available in the ITT.

(WA Ref:120337)

The buyer considers that this contract is suitable for consortia.

VI.4) Procedures for review

VI.4.1) Review body

High Court

Royal Courts of Justice, The Strand




Telephone: +44 2079477501

VI.5) Date of dispatch of this notice



Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341400 Advertising campaign services Advertising services
79341200 Advertising management services Advertising services
79341000 Advertising services Advertising and marketing services

Delivery locations

ID Description
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan
1015 Central Valleys (Merthyr Tydfil, Rhondda Cynon Taf)
1013 Conwy and Denbighshire
1020 East Wales
1023 Flintshire and Wrexham
1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1012 Gwynedd
1011 Isle of Anglesey
1021 Monmouthshire and Newport
1024 Powys
1014 South West Wales (Carmarthenshire, Pembrokeshire, Ceredigion)
1018 Swansea
1000 WALES
1010 West Wales and The Valleys

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

Document family

Notice details
Publication date:
06 April 2022
Deadline date:
09 May 2022 00:00
Notice type:
02 Contract Notice
Authority name:
Llywodraeth Cymru / Welsh Government - Commercial Delivery
Publication date:
27 July 2022
Notice type:
03 Contract Award Notice - Successful Supplier(s)
Authority name:
Llywodraeth Cymru / Welsh Government - Commercial Delivery

About the buyer

Main contact:
Admin contact:
Technical contact:
Other contact:

Further information

Date Details
No further information has been uploaded.

0800 222 9004

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Rydym yn croesawu galwadau'n Gymraeg.

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