Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Birmingham
RC000645
Chancellor's Court, Edgbaston
Birmingham
B15 2TT
UK
Contact person: Ann Marie Rochford
E-mail: a.m.rochford@bham.ac.uk
NUTS: UKG31
Internet address(es)
Main address: www.birmingham.ac.uk/index.aspx
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Provision of Digital Marketing Services to the University of Birmingham
Reference number: FRAM352/22
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Birmingham ("the University") invites tenders for the supply of Digital Marketing Services; Lot 1 – Media Buying and Planning (UK and International) Lot 2 – Front-end Development Services Lot 3 – Content Services Lot 4 – UX Design and Development Services The intention is to establish a framework agreement with suitably qualified Supplier(s) who will provide selected Digital Marketing Services needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required. The requirement shall be split into four Lots, and Suppliers will be able to submit a response for either one or more Lots.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
900 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Media Buying and Planning (UK and International)
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
II.2.4) Description of the procurement
Provide media buying and planning services that include:• a strategic global media buying service that covers all formats of digital advertising. • a campaign planning service to support low and high budget campaigns, providing regular performance reviews, campaign optimisation and reporting tools that provide real time updates.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: 2
II.2.1) Title
Front-end Development Services
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
II.2.4) Description of the procurement
Provide front-end development services to support our major institutional websites. The supplier will:• develop features and components for our websites following best practices, complying with accessibility standards and ensuring they meet a high standard of quality.• have expertise in developing websites/components using react.js.• integrate with and contribute to our existing storybook UI library.• work closely with our existing web product team during any project work.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: 3
II.2.1) Title
Content Services
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
II.2.4) Description of the procurement
Provide content services which the University’s internal full -service marketing agency does not provide. This includes:• content strategy expertise to develop plans for optimum deployment of content across all channels.• copy writing specifically for the web (incorporating SEO and UX principles).• specialist copywriting across a range of academic disciplines.• expertise in search engine optimisation to improve search, elevate content and build profile.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: 4
II.2.1) Title
UX Design and Development Services
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
II.2.4) Description of the procurement
Provide UX Design and Development services, to support major University services like its external website, which will include:• Delivery of a robust and proven UX research and discovery process.• Full UI design process expertise.• Expertise around content strategy with a focus on web.• Delivery methodology which focuses on working collaboratively with clients.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2022/S 000-022119
Section V: Award of contract
Lot No: 1
Contract No: FRAM352/22
Title: Media Buying and Planning (UK and International)
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/04/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 4
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Crunch Digital Media (part of Unicom)
Swansea
UK
NUTS: UKL18
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: FRAM352/22
Title: Front End Development Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/04/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 4
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Manifesto Digital Ltd (part of TPXimpact)
London
UK
NUTS: UKI32
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Mixd
Leeds
UK
NUTS: UKE42
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: FRAM352/22
Title: Content Services: Copywriting
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/04/2023
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 5
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Waterfall Manchester Limited
Manchester
UK
NUTS: UKD33
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: FRAM352/22
Title: Content Services: Search Engine Optimisation
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/04/2023
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 4
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Liberty Marketing
Cardiff
UK
NUTS: UKL22
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 4
Contract No: FRAM352/22
Title: UX Design and Development Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
06/04/2023
V.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 6
Number of tenders received from tenderers from EU Member States: 7
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Manifesto Digital Ltd (part of TPXimpact)
London
UK
NUTS: UKI32
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Mixd
Leeds
UK
NUTS: UKE42
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 900 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
University of Birmingham
Birmingham
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
06/04/2023