Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Bishop Grosseteste University
Longdales Road, LN1 1DY
Lincoln
LN1 1DY
UK
Contact person: Michael Hunt
Telephone: +44 1522563949
E-mail: Michael.Hunt@bishopg.ac.uk
NUTS: UKF30
Internet address(es)
Main address: https://www.bgu.ac.uk
Address of the buyer profile: https://www.bgu.ac.uk
I.2) Joint procurement
The contract is awarded by a central purchasing body
I.4) Type of the contracting authority
Other: Higher Education
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying Agents and Associated Services (Advertising)
Reference number: BGU (M) 23-001
II.1.2) Main CPV code
79341200
II.1.3) Type of contract
Services
II.1.4) Short description
BGU is undertaking a procurement process to identify and appoint a service provider to provide media buying and advertising/marketing solutions to reflect the different types of advertising services required, including but not exhaustive to: a. Campaign Advertising and Related Services. b. Student Marketing. c. Management of Commercial Advertising Space.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
998 408.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKF30
Main site or place of performance:
Lincolnshire
II.2.4) Description of the procurement
Tenders are invited in respect of Media Buying Agents and Associated Services. The successful supplier will be responsible for providing this service, liaising closely with the Authority Representative (contract manager). BGU Seeks a Supply partner (Media Buying Agent) who shall: a.Raise the profile of the University within the marketplace and specifically amongst our core target audience, prospective UG students through digital and above the line advertising. b.Deliver an annual continuous, optimized approach to marketing that protects and builds our brand, drives up lead generation and delivers year on year growth in student numbers. c.Maximise the impact of key campaigns across the year enabling us to meet recruitment targets, including supporting recruitment to new courses and clearing. The successful Supplier shall be an expert media agency who can be the University’s ‘go to’ agency for all media planning and buying for all departments of the University.
II.2.5) Award criteria
Quality criterion: Criterion 1
/ Weighting: 60
Cost criterion: Criterion 1
/ Weighting: 40
II.2.11) Information about options
Options:
Yes
Description of options:
The contract agreement has the option to extend for up to a further 24 months. The total estimated value stated in Section II.2.6) includes the option period.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-000198
IV.2.9) Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Section V: Award of contract
Contract No: BGU (M) 23-001
Title: Media Agents and Associated Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
09/04/2023
V.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Havas People Limited
02793794
The HKX building, 3 Pancres Square
London
N1C4EG
UK
NUTS: UKF30
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 998 408.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
To view this notice, please click here:
<a href="https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=776498119" target="_blank">https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=776498119</a>
GO Reference: GO-2023420-PRO-22587655
VI.4) Procedures for review
VI.4.1) Review body
Bishop Grosseteste University
Longdales Road, LN1 1DY
Lincoln
LN1 1DY
UK
E-mail: Michael.Hunt@bishopg.ac.uk
VI.4.2) Body responsible for mediation procedures
The Royal Court of Justice
The Strand
London
WC2A 2LL
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
BGU will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. Applicants who are unsuccessful shall be informed by BGU as soon as possible after the decision has been made as to the reasons why the applicant was unsuccessful. If an appeal regarding the award of the contract has not been successfully resolved, The Public Contracts Regulations 2015 (SI 2105 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by breach of the rules to take legal action. Any such action must be brought within the applicable limitation period. Where a contract has not been entered, the Court may order the setting aside of the award decision or order for any document to be amended and may award damages, make a declaration of ineffectiveness, order for a fine to be paid, and/or order the duration of the contract be shortened. The purpose of the standstill period referred to above is to allow the parties to apply to the Courts to set aside the award decision before the contract is entered into.
VI.4.4) Service from which information about the review procedure may be obtained
The Royal Court of Justice
The Strand
London
WC2A 2LL
UK
VI.5) Date of dispatch of this notice
20/04/2023