Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
West Midlands Growth Company
he Colemore Building, 20 Colemore Circus Queensway, Birmingham. B4 6AT.
Birmingham
B4 6AT
UK
Contact person: Zoe Middleton
E-mail: zoe.middleton@wmgrowth.com
NUTS: UKG3
Internet address(es)
Main address: www.wmgrowth.com
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Visitor Economy-Marketing Assets and Campaigns
Reference number: 2024-WMGC-0255
II.1.2) Main CPV code
79000000
II.1.3) Type of contract
Services
II.1.4) Short description
On the back of the Birmingham 2022 Commonwealth Games and the Business an Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile and reputation of the region• Create and sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
300 000.00
GBP
II.2) Description
Lot No: Lot 1 - Domestic Marketing Campaign
II.2.1) Title
Lot 1 - Domestic Marketing Campaign
II.2.2) Additional CPV code(s)
79000000
79342100
79413000
79342000
79340000
II.2.3) Place of performance
NUTS code:
UKG3
Main site or place of performance:
II.2.4) Description of the procurement
On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
II.2.5) Award criteria
Quality criterion: Quality Points - Domestic Marketing Campaign
/ Weighting: 90%
Price
/ Weighting:
10%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: Lot 2 - International Marketing Campaign
II.2.1) Title
Lot 2 - International Marketing Campaign
II.2.2) Additional CPV code(s)
79000000
79342100
79413000
79342000
79340000
II.2.3) Place of performance
NUTS code:
UKG3
Main site or place of performance:
II.2.4) Description of the procurement
On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
II.2.5) Award criteria
Quality criterion: Quality Points - International Marketing Campaign
/ Weighting: 90%
Price
/ Weighting:
10%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Lot No: Lot 3 - Assets & Content
II.2.1) Title
Lot 3 - Assets & Content
II.2.2) Additional CPV code(s)
79000000
79342100
79413000
79342000
79340000
II.2.3) Place of performance
NUTS code:
UKG3
Main site or place of performance:
II.2.4) Description of the procurement
On the back of the Birmingham 2022 Commonwealth Games and the Business & Tourism Programme, with strong economic fundamentals in place, the West Midlands has a unique opportunity to establish itself as truly globally competitive in the coming years. Global West Midlands – the West Midlands Growth Company’s business plan for July 2023 – March 25 – sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region:The strategic objectives for the visitor economy through the Global West Midlands programme are to:• Enhance the profile & reputation of the region• Create & sustain vibrant destinationsThe appointed supplier(s) will take on the role of West Midlands Growth Company’s strategic partner and marketing agency to deliver campaigns and assets for Visitor Economy in the following LOTs;• Domestic marketing campaign (LOT 1) • International marketing campaign (LOT 2)• Assets and collateral (LOT 3)which will result in increased awareness of the region’s diverse tourism offer and destinations, increasing positive sentiment towards the region, and ultimately the consideration to visit.
II.2.5) Award criteria
Quality criterion: Quality Points - Assets and Content
/ Weighting: 90%
Price
/ Weighting:
10%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-002616
Section V: Award of contract
Lot No: 1
Contract No: 2024-WMGC-0255
Title: Domestic Marketing Campaign
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
03/04/2024
V.2.2) Information about tenders
Number of tenders received: 15
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 15
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Digitronix Ltd
Leeds
UK
NUTS: UKE
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 104 835.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: 2024-WMGC-0255
Title: International Marketing Campaign
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
03/04/2024
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
BBC Global News Ltd
London
UK
NUTS: UKI
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 150 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 3
Contract No: 2024-WMGC-0255
Title: Assets and Content
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
03/04/2024
V.2.2) Information about tenders
Number of tenders received: 13
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 13
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Zedmill Ltd
Birmingham
UK
NUTS: UKG
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 39 400.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
West Midlands Growth Company Leadership Team
Birmingham
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
03/04/2024