Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
British Library
United Kingdom
https://www.bipsolutions.com
London
NW1 2DB
UK
Contact person: Andy Kemp
Telephone: +44 1937546387
E-mail: andy.kemp@bl.uk
NUTS: UK
Internet address(es)
Main address: https://www.delta-esourcing.com/
Address of the buyer profile: https://www.delta-esourcing.com/
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
002162 Digital Advertising and Specialist Marketing Support Framework
Reference number: 002162
II.1.2) Main CPV code
79341400
II.1.3) Type of contract
Services
II.1.4) Short description
The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Lowest offer:
1.00
GBP/ Highest offer:
4 000 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UK
Main site or place of performance:
UNITED KINGDOM
II.2.4) Description of the procurement
The British Library (BL) is leading a collaborative tender with the DCMS Museums and Galleries and other charitable organisations working in the cultural events, museums and galleries sector to set up a Framework Agreement to deliver their specialist media buying advertising and marketing. The primary organisations expected to utilise this arrangement as Contracting Authorities are: British Library British Museum City of London Corporation (Barbican and Tower Bridge) Museum of London National Army Museum National Gallery Natural History Museum National Museums and Galleries on Merseyside (NML) National Portrait Gallery Oxford University Gardens, Libraries and Museums Royal Botanic Gardens Kew Science Museum Group Tate The National Archives V&A With the permission of the British Library as Contract Managers, any charitably funded organisation working in the cultural events, museums and galleries sector or Government funded public body will have access to this Framework Agreement. The purpose of this procurement is to source a minimum of two and maximum of four suppliers per specialist area demonstrating the capability and capacity to deliver services providing the optimal mix of quality and cost across the different aspects of digital advertising and specialist marketing support within the current landscape described below. The specialist areas are split into:- Digital Advertising Digital Production SEO & PPC Other Digital Services Retail Fundraising Community marketing Education marketing
II.2.5) Award criteria
Quality criterion: Expertise in selected specialist area
/ Weighting: 20
Quality criterion: Audience Knowledge and Insight
/ Weighting: 20
Quality criterion: Innovation and strategic, long term thinking
/ Weighting: 20
Quality criterion: Account Management and reporting
/ Weighting: 20
Cost criterion: Schedule of rates
/ Weighting: 20
II.2.11) Information about options
Options:
Yes
Description of options:
1 x 12 month optional extension
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2023/S 000-014472
Section V: Award of contract
Contract No: 002162
Title: Digital Advertising and Specialist Marketing Support Framework
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
22/12/2023
V.2.2) Information about tenders
Number of tenders received: 12
Number of tenders received from SMEs: 12
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 12
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
23red Limited
03974936
Victoria House, 1 Leonard Circus
London
WC2E 9NA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Anything is Possible
10910014
Third Floor, Frederick House, 41-46 Frederick Place
Brighton
BN1 4EA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
AKA UK
03037241
117 Digital Advertising and Specialist Marketing Support Framework
London
WC2H 8AD
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Altair Media Ltd
08949094
3rd & 4th Floor, 45 Gerrard Street
London
W1D 5QQ
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Crafted Media Limited
06662635
Hyde Park House, Crown Street
Ipswich
IP1 3LG
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Four Marketing and Media
04721946
The Hickman Building, 2 Whitechapel Road
London
E1 1FX
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Influence Digital Limited
07125666
40 Whitfield Street
London
W1T 2RH
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Krow
01057816
The Old Sawmills, Filleigh
Barnstaple
EX32 0RN
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Williams Commerce Ltd
07051709
60 Great Portland Street
London
W1W 7RT
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=847150511
GO Reference: GO-202448-PRO-25706588
VI.4) Procedures for review
VI.4.1) Review body
British Library
96 Euston Road
London
NW1 2DB
UK
E-mail: andy.kemp@bl.uk
VI.5) Date of dispatch of this notice
08/04/2024