Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
THE UNIVERSITY OF CHICHESTER
04740553
Bishop Otter Campus
Chichester
PO196PE
UK
Telephone: +44 1243816000
E-mail: tenders@chi.ac.uk
NUTS: UKJ27
Internet address(es)
Main address: https://chi.ac.uk/
I.4) Type of the contracting authority
Other: Univeristy
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Advertising and Media Buying Partner
Reference number: TND-0001087
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.
We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.
Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.
We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 000 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKJ27
II.2.4) Description of the procurement
The University of Chichester is seeking a suitably experienced and skilled partner to shape and focus our advertising campaigns to achieve the best results, and to act on behalf of the University in engaging with suitable advertising suppliers, this can be in the form of a multi-channel agency or a consortium of agencies.
We are looking for a partner to build and deploy our paid search, ppc and social media advertising campaigns. Buy media on our behalf and account manage projects, timings, and schedules for our campaigns. Giving us clear instructions on the specifications requested and deadlines in good time. This partner must have good relationships with key Higher Education players (UCAS, IDP etc) as well as strong experience, skills and knowledge working with companies such as Google and Meta.
Overall, our aim is to increase the size and diversity of the student body by generating a larger number of leads into our funnel, allowing us greater opportunity for conversion to application and enrolment.
We require our partner agency to work with the University's lead Marketing contacts to help deliver the annual marketing plan through effective and timely advertising campaigns. These campaigns will include search, PPC, social media advertising, media buying, out of home, third party sites and other formats or platforms our partner agency thinks would be beneficial for the university's purposes of student recruitment, retention and brand awareness.
II.2.5) Award criteria
Quality criterion: Industry Knowledge
/ Weighting: 15
Quality criterion: Relationships with partners and third party suppliers
/ Weighting: 20
Quality criterion: Adherence to DP legislation
/ Weighting: 5
Quality criterion: Contract examples and demonstration of skills
/ Weighting: 20
Quality criterion: AI Strategy
/ Weighting: 5
Quality criterion: Business Continuity
/ Weighting: 10
Quality criterion: Team profile structure
/ Weighting: 5
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-031149
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
12/03/2025
V.2.2) Information about tenders
Number of tenders received: 16
Number of tenders received by electronic means: 16
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Hunterlodge Group Ltd
07534447
171 High Street
Rickmansworth
WD3 1AY
UK
NUTS: UKH23
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 1 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
High Court of England & Wales
London
UK
VI.5) Date of dispatch of this notice
20/03/2025