Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
PP-10102 Warwick District Council - Pantomime Production Services
Royal Pump Rooms, Parade
Leamington Spa
CV32 4AA
UK
Contact person: Irene Celis
Telephone: +44 8452577050
E-mail: irene.celis@place-group.com
NUTS: UKG13
Internet address(es)
Main address: https://www.warwickdc.gov.uk/site/
Address of the buyer profile: https://in-tendhost.co.uk/placegroup/aspx/Home
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
PP-10102 Warwick Pantomime Production Services
Reference number: PP-10102
II.1.2) Main CPV code
92312110
II.1.3) Type of contract
Services
II.1.4) Short description
Warwick District Council is looking for a theatrical production company to produce its annual pantomime at the Royal Spa Centre in the years 2025/26, 2026/2027, 2027/28, with the possibility to extend by a further 2 years.We expect the production company to contract and pay full cast and show crew, source wardrobe, scenery, and the special effects involved in creating a full-scale professional production suited to the venue’s size and scale and the regional audience.We expect a year-long ongoing marketing campaign to be associated with the production, there will need to be dedicated ongoing marketing support from the production company. This will be carried out in conjunction with the venue in-house marketing team.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 250 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
92312110
II.2.3) Place of performance
NUTS code:
UKG13
Main site or place of performance:
Royal Pump Rooms, Parade, Leamington Spa CV32 4AA
II.2.4) Description of the procurement
Warwick District Council is looking for a theatrical production company to produce its annual pantomime at the Royal Spa Centre in the years 2025/26, 2026/2027, 2027/28, with the possibility to extend by a further 2 years.We expect the production company to contract and pay full cast and show crew, source wardrobe, scenery, and the special effects involved in creating a full-scale professional production suited to the venue’s size and scale and the regional audience.We expect a year-long ongoing marketing campaign to be associated with the production, there will need to be dedicated ongoing marketing support from the production company. This will be carried out in conjunction with the venue in-house marketing team.We expect the budget for the requirements expected of the producer to be met by the share of ticket income agreed by both parties. We estimate the contract value to be around £250,000 annually however this will be dependent on final ticket sales and the financial deal agreed.We would expect audience attendance to increase year on year, with a target of between 90%-95% capacity per annum, and ambition for achieving 100% capacity. Gross box office income should increase by a minimum of 5% per year and pricing strategies should maximise yield potential.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2024/S 000-023637
Section V: Award of contract
Contract No: PP-10102 Warwick Pantomime Production Services
Title: PP-10102 Warwick Pantomime Production Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
10/10/2024
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Imagine Theatre Ltd
Riverside House, Milverton Hill
Royal Leamington Spa
CV32 5HZ
UK
NUTS: UKG1
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 829 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
Royal Court of Justice
Strand
London
WC2A 2LL
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
04/04/2025