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Contract Award Notice

Industry data on the UK audiovisual sector

  • First published: 22 April 2025
  • Last modified: 22 April 2025
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Contents

Summary

OCID:
ocds-h6vhtk-04a378
Published by:
OFCOM
Authority ID:
AA20551
Publication date:
22 April 2025
Deadline date:
-
Notice type:
Contract Award Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Ofcom has a requirement for third-party syndicated data support to further the Research & Intelligence team’s understanding of the audiovisual market in the UK. While the team collects a large amount of its evidence directly from industry stakeholders, it requires further data to supplement its knowledge and understanding of the media landscape. This particularly relates to the video-on-demand (VoD) landscape, as well as the pay TV market and the audio sector.

This requirement has been split into two modules. Tenderers can submit a proposal for one, or both modules. Tenderers must be clear within their proposal as to which modules they wish to be considered and evaluated for. Each module will be evaluated and awarded separately by Ofcom.

As a minimum, the service must deliver the following below. For each module, the service should preferably also provide equivalent or applicable metrics for the audio sector and the online industry.

Module 1: Content analytics

Detail on the hours and titles that comprise UK VoD providers’ catalogues, for both subscription and free-to-view/ad-funded business models (i.e. subscription VoD, broadcaster VoD, ad-funded VoD – abbreviated as SVoD, BVoD and AVoD respectively).

Module 2: Market data

Subscriber, revenue and spend information for pay TV and VoD providers in the UK market.

Full notice text

Contract award notice

Results of the procurement procedure

Section I: Contracting entity

I.1) Name and addresses

OFCOM

Riverside House, 2a Southwark Bridge Road

London

SE1 9HA

UK

Telephone: +44 2079813000

E-mail: procurementnotice@ofcom.org.uk

NUTS: UKI

Internet address(es)

Main address: https://ofcom.bravosolution.co.uk

I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Other: UK Independent Communications Regulator

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Industry data on the UK audiovisual sector

Reference number: C20242108

II.1.2) Main CPV code

72316000

 

II.1.3) Type of contract

Services

II.1.4) Short description

Ofcom has a requirement for third-party syndicated data support to further the Research & Intelligence team’s understanding of the audiovisual market in the UK. While the team collects a large amount of its evidence directly from industry stakeholders, it requires further data to supplement its knowledge and understanding of the media landscape. This particularly relates to the video-on-demand (VoD) landscape, as well as the pay TV market and the audio sector.

This requirement has been split into two modules. Tenderers can submit a proposal for one, or both modules. Tenderers must be clear within their proposal as to which modules they wish to be considered and evaluated for. Each module will be evaluated and awarded separately by Ofcom.

As a minimum, the service must deliver the following below. For each module, the service should preferably also provide equivalent or applicable metrics for the audio sector and the online industry.

Module 1: Content analytics

Detail on the hours and titles that comprise UK VoD providers’ catalogues, for both subscription and free-to-view/ad-funded business models (i.e. subscription VoD, broadcaster VoD, ad-funded VoD – abbreviated as SVoD, BVoD and AVoD respectively).

Module 2: Market data

Subscriber, revenue and spend information for pay TV and VoD providers in the UK market.

II.1.6) Information about lots

This contract is divided into lots: Yes

II.1.7) Total value of the procurement

Value excluding VAT: 376 250.00  GBP

II.2) Description

Lot No: Module 1: Content analytics

II.2.2) Additional CPV code(s)

71620000

71621000

72221000

72314000

72316000

II.2.3) Place of performance

NUTS code:

UKI

II.2.4) Description of the procurement

o Catalogue hours and number of titles, with desired

breakouts/metadata including:

o Platform and provider level data

o Genre of content

o Type of content (e.g. short-form or long-form, scripted or

unscripted)

o Source of content (e.g. original production or licensed)

o Originality status of content (e.g. Netflix Originals)

o Production company and country of content

o Status of production company (e.g. independent)

o Commissioner of content

o Distributor of content

o Age of content

o Content analytics in respect to YouTube would be desirable, but

not essential. This may include:

o Type of content

o Key channels available

o Types of organisations producing content on YouTube (e.g.

broadcasters, publishers, newspaper brands, production

companies, public organisations)

o Audio sector metrics for this module may include:

o Catalogue information for podcast providers and music

streaming services

o Detail on content that is exclusive to a podcast provider or

streaming service.

o Live radio schedule hours by genre. This could include the

following breakouts:

o Whether a station is music-led or speech-led

o If music-led – primary genre splits

o If speech-led – content genre splits (e.g. news, drama, sport,

documentaries)

II.2.5) Award criteria

Price

II.2.11) Information about options

Options: Yes

Description of options:

At Ofcom’s absolute discretion the contract may be extended for

up to two further periods of up to twelve months each. The

maximum length of the contract is therefore 3 years.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Lot No: Module 2: Market data

II.2.2) Additional CPV code(s)

71620000

71621000

72221000

72314000

72316000

II.2.3) Place of performance

NUTS code:

UKI

II.2.4) Description of the procurement

• Subscriber/user bases, with desired breakouts including:

o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT,

VoD – by company)

o Service or business line (e.g. breakouts of pay TV, SVoD, etc,

rather than total customers at the top line only)

o Business model (e.g. FTA or pay, ad-funded or subscription,

online or offline)

o Tier of consumers’ subscriptions or other indicators of package

type (e.g. basic or premium; ad-funded or premium; sports,

movies, etc)

• Revenues / average revenue per user, with desired breakouts

including:

o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT,

VoD – by provider)

o Service or business line (e.g. breakouts of pay TV, SVoD, etc,

rather than total revenue at the top line only)

o Business model (e.g. FTA or pay, online or offline)

o Revenue source (e.g. subscription, advertising, transactional,

other)

o Tier of subscription revenue or other indicators of package type

(e.g. basic or premium; ad-funded or premium; sports, movies,

etc)

• Spend and investment with desired breakouts including:

o Content, operational, other

• Data on YouTube and/or other social video or video-sharing

platforms e.g.

o Ad revenue, with regional and UK splits

o Subscriptions and revenue – YouTube Premium, Premium Lite,

YouTube Music

Additional requirements to be considered as part of module 2:

• Any equivalent metrics for the above as applied to the audio

sector, i.e. podcast providers, music streaming services and live

radio. This could include:

o Podcast revenues, split by source (e.g. advertising, sponsorship,

subscription, other)

o Podcast content spend

o Music streaming revenues, split by source (e.g. advertising,

subscription)

o Live radio revenues, split by broadcast/online

o Content spend for live radio programming

II.2.5) Award criteria

Price

II.2.11) Information about options

Options: Yes

Description of options:

At Ofcom’s absolute discretion the contract may be extended for

up to two further periods of up to twelve months each. The

maximum length of the contract is therefore 3 years

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: No

IV.2) Administrative information

IV.2.1) Previous publication concerning this procedure

Notice number in the OJ S:

2024/S 000-030937

Section V: Award of contract

Lot No: 1

Contract No: ecm_1380

Title: Module 1: Content analytics

A contract/lot is awarded: Yes

V.2 Award of contract

V.2.1) Date of conclusion of the contract

13/03/2025

V.2.2) Information about tenders

Number of tenders received: 1

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

Ampere Analysis Ltd

London

UK

NUTS: UKI

The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: : 241 875.00  GBP

V.2.5) Information about subcontracting

Section V: Award of contract

Lot No: 2

Contract No: ecm_1380

Title: Module 2: Market data

A contract/lot is awarded: Yes

V.2 Award of contract

V.2.1) Date of conclusion of the contract

13/03/2025

V.2.2) Information about tenders

Number of tenders received: 1

The contract has been awarded to a group of economic operators: No

V.2.3) Name and address of the contractor

Ampere Analysis Ltd

London

UK

NUTS: UKI

The contractor is an SME: Yes

V.2.4) Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: : 134 375.00  GBP

V.2.5) Information about subcontracting

Section VI: Complementary information

VI.4) Procedures for review

VI.4.1) Review body

Court of Appeal of England and Wales

London

UK

VI.4.2) Body responsible for mediation procedures

Court of Appeal of England and Wales

London

UK

VI.5) Date of dispatch of this notice

15/04/2025

Coding

Commodity categories

ID Title Parent category
71620000 Analysis services Technical testing, analysis and consultancy services
72221000 Business analysis consultancy services Systems and technical consultancy services
72316000 Data analysis services Data-processing services
72314000 Data collection and collation services Data-processing services
71621000 Technical analysis or consultancy services Analysis services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
procurementnotice@ofcom.org.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

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