Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Walsall Council
Civic Centre, Darwall Street
Walsall
WS11TP
UK
Telephone: +44 1922654329
E-mail: procurement@walsall.gov.uk
NUTS: UKG38
Internet address(es)
Main address: https://go.walsall.gov.uk/
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
WP4177 Provision of a Breastfeeding Peer Support Service in the Borough of Walsall
II.1.2) Main CPV code
85100000
II.1.3) Type of contract
Services
II.1.4) Short description
The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall.
It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
480 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKG38
II.2.4) Description of the procurement
The Breastfeeding Champions service is an universal provision that supports families alongside established clinical service pathways, operating within a defined peer support scope of practice. The service is designed to support infants, parents, and the professionals working with them across the Borough of Walsall.
It delivers a range of evidence-based, nationally recognised peer support interventions through competency-assessed staff. Support is offered both face-to-face and virtually, spanning the antenatal period, early postnatal stage, and longer-term group-based support. The service also provides consistent information and guidance to promote positive parenting, healthy lifestyle choices, and optimal health and wellbeing outcomes for children.
An award has been made following Direct Award Process A;
The lifetime value of the contract is approximately £480,000, excluding VAT;
Contract term: 1 April 2026 to 31 March 2029, with a 12-month extension option to 31 March 2030.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
The contract includes an option to extend for one additional 12-month period, to 31 March 2030.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
No realistic alternative provider.
This is a Provider Selection Regime (PSR) confirmation of contract award notice. This contract has been awarded under the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award.'
No conflicts of interest were identified among representatives of Walsall Council.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
31/03/2026
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Walsall Housing Group Limited
04015633
Walsall
UK
NUTS: UKG38
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 480 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
This is a Provider Selection Regime (PSR) confirmation of contract award notice. This contract has been awarded under the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award.'
No conflicts of interest were identified among representatives of Walsall Council.
VI.4) Procedures for review
VI.4.1) Review body
Walsall Council
Walsall
UK
VI.5) Date of dispatch of this notice
28/04/2026