Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Norfolk County Council
County Hall, Martineau Lane
Norwich
NR12DH
UK
E-mail: sourcingteam@norfolk.gov.uk
NUTS: UKH15
Internet address(es)
Main address: https://www.norfolk.gov.uk
I.4) Type of the contracting authority
Regional or local authority
I.5) Main activity
General public services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Allen Carr - Stop Smoking Services
II.1.2) Main CPV code
85100000
II.1.3) Type of contract
Services
II.1.4) Short description
Stop Smoking Services for Norfolk. Contract to provide support to people to quit smoking.
The service will operate within a collaborative system, working closely with specialist, hospital, and community-based stop smoking services to ensure seamless support and continuity of care. Integration across services will enable effective triage and tailored interventions for individuals, ensuring no one falls through the gaps.
While the service itself is drug-free and does not provide pharmacotherapy, it will refer individuals seeking such support to appropriate alternative providers. Similarly, in the absence of formal guidance on quitting vaping, the service will signpost individuals to local or national resources and remain responsive to emerging evidence or policy changes.
Guided by principles of accessibility, equity, and quality, the service will adopt a Making Every Contact Count (MECC) approach, promote healthy lifestyles, and consider the broader household context in its engagement. It will also actively support the Norfolk Tobacco Control and Vaping Alliance to strengthen the county's tobacco control efforts.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
659 400.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKH15
UKH16
UKH17
II.2.4) Description of the procurement
This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Contract is for 3 years. Start date 1 May 2026.
Smoking remains one of the most significant modifiable risk factors for morbidity and mortality. Local commissioning priorities emphasise the provision of evidence‑based, accessible, and diversified stop‑smoking interventions, including non‑pharmacological options for individuals who may not wish to use or do not respond to medication‑based treatments.
To ensure best practice and alignment with national guidance, the service specification requires a NICE‑endorsed behavioural (CBT‑type) intervention capable of supporting a wide range of smokers, including those less likely to engage with traditional pharmacotherapy‑dominated pathways.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
This is an award notice under the Health Care Services ( Provider Selection Regime) Regulations 2023 under Direct Award Process A. Direct Award Process A was used as Allen Carr Easyway is the only NICE approved programme and Allen Carr holds the intellectual property rights.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
This is a direct award under Direct Award Process A under the Health Care Services( Provider Selection Regime) Regulations 2023.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
Title: Allen Carr Easyway
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
27/04/2026
V.2.2) Information about tenders
Number of tenders received: 1
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Allen Carr's Easyway (ACE)
02423347
Park House 14 Pepys Road, Raynes Park
London
SW20 8NH
UK
NUTS: UKI
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 659 400.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The decision to award was made by the Director of Procurement and Sustainability and the Assistant Director of Public Health Commissioning. Both are employees of Norfolk County Council. No conflict of interest was declared for this procurement exercise.
VI.4) Procedures for review
VI.4.1) Review body
Norfolk County Council
Norwich
UK
E-mail: sourcingteam@norfolk.gov.uk
VI.5) Date of dispatch of this notice
28/04/2026