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Contract Notice

Tourism NI Appointment of an Advertising and Design Agency.

  • First published: 22 August 2015
  • Last modified: 22 August 2015
  • Version: N/A
  • This file may not be fully accessible.

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Contents

Summary

OCID:
Published by:
Tourism NI
Authority ID:
AA42052
Publication date:
22 August 2015
Deadline date:
18 September 2015
Notice type:
Contract Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

Tourism Northern Ireland (TNI) wishes to appoint a Contractor to devise and implement the following types of marketing communications activity in the Northern Ireland and Republic of Ireland markets;

1. Campaign related above and below the line advertising — media planning and buying, advertising, production, print, promotions, tactical activity, event promotions and strategic alliances (this list is not exhaustive)

2. Digital marketing to include SEO, PPC, and digital campaigns

3. Design and print of a wide variety of collateral and promotional material TNI currently have a Marketing Services Design Contract in place. That service will automatically transfer to this contract from the 26.3.2016. The appointed Contractor must be capable of managing a contract of this scale, not only in terms of duration and value but also in terms of strategic importance to TNI, the range of issues to be addressed and the accountability that comes with a contract of this nature. All budgets are subject to ministerial approval. No guarantee is given to the level and value of the work to be placed throughout the lifetime of the contract awarded. All aspects are subject to the availability of funds and to the continuing assessment of business need.

Full notice text

CONTRACT NOTICE – OFFICIAL JOURNAL

Section I: Contracting Authority

I.1)

Name, Address and Contact Point(s)


Tourism NI

St Anne's Court 59 North Street Belfast

Belfast

BT1 1NB

UK

louise.thompson@dfpni.gov.uk







https://etendersni.gov.uk/epps

https://etendersni.gov.uk/epps

https://etendersni.gov.uk/epps
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I.2)

Type of contracting Authority and Main Activity or Activities

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No

Section II: Object of the Contract

II.1)

Description

II.1.1)

Title attributed to the contract by the contracting authority

Tourism NI Appointment of an Advertising and Design Agency.

II.1.2(a))

Type of works contract

II.1.2(b))

Type of supplies contract

II.1.2(c))

Type of service contract

13

II.1.2)

Main site or location of works, place of delivery or performance

Northern Ireland.



UKN0

II.1.3)

This notice involves

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II.1.4)

Information on framework agreement (if applicable)

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Number of participants to the framework agreement envisaged

Duration of the framework agreement

Justification for a framework agreement the duration of which exceeds four years

Estimated total value of purchases for the entire duration of the framework agreement

Frequency and value of the contracts to be awarded

II.1.5)

Short description of the contract or purchase(s)

Tourism Northern Ireland (TNI) wishes to appoint a Contractor to devise and implement the following types of marketing communications activity in the Northern Ireland and Republic of Ireland markets;

1. Campaign related above and below the line advertising — media planning and buying, advertising, production, print, promotions, tactical activity, event promotions and strategic alliances (this list is not exhaustive)

2. Digital marketing to include SEO, PPC, and digital campaigns

3. Design and print of a wide variety of collateral and promotional material TNI currently have a Marketing Services Design Contract in place. That service will automatically transfer to this contract from the 26.3.2016. The appointed Contractor must be capable of managing a contract of this scale, not only in terms of duration and value but also in terms of strategic importance to TNI, the range of issues to be addressed and the accountability that comes with a contract of this nature. All budgets are subject to ministerial approval. No guarantee is given to the level and value of the work to be placed throughout the lifetime of the contract awarded. All aspects are subject to the availability of funds and to the continuing assessment of business need.

II.1.6)

Common Procurement Vocabulary (CPV)

79340000
79341000
79341400
79342200
79342000

II.1.7)

Contract covered by the Government Procurement Agreement (GPA)

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II.1.8)

Division into lots

No

II.1.9)

Will variants be accepted

No

II.2)

Quantity or Scope of the Contract

II.2.1)

Total quantity or scope

See Section II.1.5.

14 000 000
GBP

II.2.2)

Options

Initial period of 2 years with option to extend for 2 further periods of 1 year each.

Provisional timetable for recourse to these options

Number of possible renewals

In the case of renewable supplies or service contracts, estimated time frame for subsequent contracts

II.3)

Duration of the contract or limit for completion

48

Section III: Legal, Economic, Financial and Technical Information

III.1)

Conditions Relating to the Contract

III.1.1)

Deposits and guarantees required

None required.

III.1.2)

Main Terms of financing and payment and/or reference to the relevant provisions

Payments will be made in accordance with the terms and conditions to be set out in the contract documentation.

III.1.3)

Legal form to be taken by the grouping of suppliers, contractors or service providers to whom the contract is to be awarded

No special form is required but one member of a consortium may be required to accept prime contractor responsibility for the other member(s), and a consortium will be required to form a legal entity with appropriate parent company guarantees,

III.1.4)

Other particular conditions to which the performance of the contract is subject

The successful Contractor's performance on this Contract will be managed as per specification and regularly monitored.

Contractors not delivering on contract requirements is a serious matter. It means the public purse is not getting what it is paying for. If a contractor fails to reach satisfactory levels of contract performance they will be given a specified time to improve. If, after the specified time, they still fail to reach satisfactory levels of contract performance, the matter will be escalated to senior management in Central Procurement Directorate for further action. If this occurs and their performance still does not improve to satisfactory levels within the specified period, it may be regarded as an act of grave professional misconduct and they may be issued with a Certificate of Unsatisfactory Performance and this Contract may be terminated.

The issue of a Certificate of Unsatisfactory Performance will result in the contractor being excluded from all procurement competitions being undertaken by Centres of Procurement Expertise on behalf of bodies covered by the Northern Ireland Procurement Policy for a period of twelve months from the date of issue of the certificate.

III.2)

Conditions for Participation

III.2.1)

Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers


III.2.2)

Economic and financial capacity





III.2.3)

Technical capacity




In order to pass the Selection Stage, Tenderers must demonstrate through the use of example(s) of project(s) carried out within the last 3 years that their company has the necessary experience of delivery of Advertising and Design as described in Schedule 1 — Specification Schedule. Maximum of 3 examples.

Details of the methodology for managing the delivery of the contract(s) including what systems and processes were/ are in place and how sub-contractors were managed (if applicable).

Examples should include work which demonstrates tenderers' ability to address the brief, are within budget, produce results and have been managed effectively.

Examples of project(s) submitted must be full bursts of campaigns which have been evaluated. This must include;

— Name of the contract awarded and contract reference,

— Customer name and address,

— Date awarded,

— Brief description of the scope of the contract and services required.

Examples should clearly outline experience in the following core competencies:

— Strategic Direction and Strategic Planning;

— Media Direction;

— Creative Direction; and

— Account Direction.


III.2.4)

Reserved contracts

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III.3)

Conditions Specific to Service Contracts

III.3.1)

Is provision of the service reserved to a specific profession?

No

III.3.2)

Will legal entities be required to state the names and professional qualifications of the personnel responsible for the execution of the service?

No

Section IV: Procedure

IV.1)

Type of Procedure


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Justification for the choice of accelerated procedure

IV.1.1)

Have candidates already been selected?

No

IV.1.2)

Limitations on the number of operators who will be invited to tender or to participate

Objective criteria for choosing the limited number of candidates

IV.1.3)

Reduction of the number of operators during the negotiation or dialogue

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IV.2)

Award Criteria

No


Yes

No

IV.2.2)

An electronic auction will be used

No

IV.3 Administrative Information

IV.3.1)

Reference number attributed to the notice by the contracting authority

33322

IV.3.2)

Previous publication(s) concerning the same contract

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Other previous publications

IV.3.3)

Conditions for obtaining specifications and additional documents

 18-09-2015  15:00

 


IV.3.4)

Time-limit for receipt of tenders or requests to participate

 18-09-2015  15:00

IV.3.5)

Date of dispatch of invitations to tender or to participate to selected candidates


IV.3.6)

Language or languages in which tenders or requests to participate can be drawn up

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IV.3.7)

Minimum time frame during which the tenderer must maintain the tender 

IV.3.8)

Conditions for opening tenders



 18-09-2015

Section VI: Other Information

VI.1)

Indicate whether this procurement is a recurrent one and the Estimated timing for further notices to be published


VI.2)

Does the contract relate to a Project/Programme financed by Community Funds?

No



VI.3)

Additional Information

VI.4)

Procedures for appeal

VI.4.1)

Body responsible for appeal procedures










Body responsible for mediation procedures










VI.4.2)

Lodging of appeals

CPD will comply with the Public Contracts Regulations 2015 and, where appropriate, will incorporate a standstill period (i.e. a minimum of 10 calendar days) at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. This provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.

VI.4.3)

Service from which information about the lodging of appeals may be obtained










VI.5)

Dispatch date of this Notice

 19-08-2015

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics
79341400 Advertising campaign services Advertising services
79341000 Advertising services Advertising and marketing services
79342000 Marketing services Advertising and marketing services
79342200 Promotional services Marketing services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
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Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

0800 222 9004

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