Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
University of Abertay
Bell Street
Dundee
DD1 1HG
UK
Contact person: Carol Johnston
Telephone: +44 1382308995
E-mail: procurement@abertay.ac.uk
NUTS: UKM21
Internet address(es)
Main address: http://www.abertay.ac.uk
Address of the buyer profile: http://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA00103
I.4) Type of the contracting authority
Other: higher education institution
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Media Development and Advertising Services to Support Student Recruitment.
Reference number: PROC/COMM/2016/3/STUDRECRUIT
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Abertay University is looking for an innovative, progressive and agile creative agency to lead our creative content production and online marketing messaging and advertising for the purposes of encouraging applications from potential students. Following a review of previous marketing activity, we have taken a decision to plan our student recruitment marketing campaigns around a digital-first strategy. Our web site is hosted and managed in-house and this does not form part of the contract. It is expected that messaging will be consistent across platforms and we are seeking an agency to work with us across the following:
Lot 1: Creative digital content development and production.
Lot 2: Digital media advertising and tracking for effectiveness.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
91 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Creative digital content development and production
II.2.2) Additional CPV code(s)
79340000
79341400
II.2.3) Place of performance
NUTS code:
UKM21
Main site or place of performance:
Dundee, Scotland.
II.2.4) Description of the procurement
Lot 1. Content Creation
The successful agency will be responsible for creating distinctive and creative content that reinforces and defines the image of Abertay University and clearly conveys our brand values.
Creative content will be inspiring, raise and reinforce Abertay's profile in key markets, and be highly appealing to the target audience.
Functions expected of contractor:
— Creative work — Development of creatives, messaging, art direction and copy-writing.
— Production — to required technical specifications, and quality standards to web and digital media standard.
II.2.5) Award criteria
Quality criterion: Understanding of brief
/ Weighting: 30
Quality criterion: Creative approach
/ Weighting: 30
Quality criterion: Previous experience
/ Weighting: 20
Price
/ Weighting:
20
II.2.11) Information about options
Options:
Yes
Description of options:
Should additional services to enhance the current specification of requirements be offered which does not materially alter the contract, but is deemed to offer value to the required service, the Purchaser shall consider this.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The European Single Procurement Document (ESPD) must be completed.
Part II- For company information only, however the Purchaser may choose not to select bidders not providing basic company information.
Part III-Economic Operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
Lot No: 2
II.2.1) Title
Digital Media Advertising
II.2.2) Additional CPV code(s)
79340000
79341400
II.2.3) Place of performance
NUTS code:
UKM21
Main site or place of performance:
Dundee, Scotland.
II.2.4) Description of the procurement
The successful agency will deliver Abertay's paid search, display, social media, re-marketing and key portal advertising and the review of analytics produced with the objective of growing our online voice to assist in meeting student recruitment targets.
II.2.5) Award criteria
Quality criterion: Understanding of the brief
/ Weighting: 30
Quality criterion: Creative approach
/ Weighting: 30
Quality criterion: Previous experience
/ Weighting: 20
Price
/ Weighting:
20
II.2.11) Information about options
Options:
Yes
Description of options:
Should a bidder offer additional services to enhance the requirement stated in the specification of requirements which does not materially alter the contract, the Purchaser may consider this.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The European Single Procurement Document (ESPD) must be completed.
Part II- For company information only, however the Purchaser may choose not to select bidders not providing basic company information.
Part III-Economic Operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2016/S 104-185578
Section V: Award of contract
Lot No: 1
Title: Creative digital content development and production
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
08/08/2016
V.2.2) Information about tenders
Number of tenders received: 21
Number of tenders received by electronic means: 21
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Net Natives
4th Floor, Lees House, 21 Dyke Road
Brighton
BN1 3FE
UK
Telephone: +44 1273734640
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
Lowest offer:
5 876.00
GBP
/ Highest offer:
39 520.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Digital Media Advertising
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
08/08/2016
V.2.2) Information about tenders
Number of tenders received: 21
Number of tenders received by electronic means: 21
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Net Natives
4th Floor, Lees House, 21 Dyke Road
Brighton
BN1 3FE
UK
Telephone: +44 1273734640
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
Lowest offer:
60 000.00
GBP
/ Highest offer:
85 060.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
ESPD
Section 4D as referred to in the procurement documents Section 1.4.4)
Quality Management Procedures: Bidders must have documented arrangements for ensuring that the bidders apply quality management measures that are appropriate to the work for which they are being engaged. This must include business continuity procedures.
Health and Safety Procedures: Bidders must have a documented process demonstrating the bidder's arrangements for ensuring that H&S measures are effective in reducing/preventing incidents, occupational ill-health and accidents. This must provide details of the arrangements for H&S management that are relevant to the nature and scales of the requirement.
(SC Ref: 459873).
VI.4) Procedures for review
VI.4.1) Review body
University of Abertay
Bell Street
Dundee
DD1 1HG
UK
Telephone: +44 1382308995
Internet address(es)
URL: http://www.abertay.ac.uk
VI.5) Date of dispatch of this notice
25/08/2016