Contract award notice
Results of the procurement procedure
Section I: Contracting
authority
I.1) Name and addresses
The City University
Northampton Square
London
EC1V 0HB
UK
Contact person: James Morgan
E-mail: james.morgan@city.ac.uk
NUTS: UKI4
Internet address(es)
Main address: http://www.city.ac.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Media Buying and SEO Services.
Reference number: 16/1045
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
City University is seeking to appoint by tender (under the OJEU Open Procedure):
1. an agency(-ies) who can strategically advise upon and instigate integrated media buying activity; and
2. an external Search Engine Optimization agency (or agencies) to manage its search marketing. City's websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
3 000 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Media Buying
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKI4
Main site or place of performance:
Inner London — East.
II.2.4) Description of the procurement
City University London seek to appoint one or a small number of agencies to strategically advise upon and instigate integrated media buying activity.
Tender details can be accessed using the following:
https://www.delta-esourcing.com using access code: C42648WC5J.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Search Engine Optimisation
II.2.2) Additional CPV code(s)
79342000
II.2.3) Place of performance
NUTS code:
UKI4
Main site or place of performance:
Inner London — East.
II.2.4) Description of the procurement
An external Search Engine Optimisation agency to manage its search marketing. City's websites www.city.ac.uk and wwww.cass.city.ac.uk are central to the successful marketing of the University and to the recruitment of students to its courses. Our goals for search are to:
Increase relevant traffic to our website,
Increase relevant traffic to our courses pages,
Increase the number of high quality prospective students making enquiries, ordering prospectuses and registering for Open Days, Open Evenings and Campus Tours,
Increase the readership of our editorial content including video views.
Tender details can be accessed using the following:
https://www.delta-esourcing.com using access code: AG25854V2U.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
https://www.delta-esourcing.com/respond/AG25854V2U
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
Section V: Award of contract
Lot No: 1
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
10/08/2016
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Fundamental Media
31-41 Worship Street
London
UK
NUTS: UKI
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 900 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Title: Search Engine Optimisation
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
07/06/2016
V.2.2) Information about tenders
Number of tenders received: 11
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 11
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Minttwist Ltd
800 Highgate Studios, 53-79 Highgate Road
London
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 100 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=271359903
GO Reference: GO-201783-PRO-10758641.
VI.4) Procedures for review
VI.4.1) Review body
The City University
Northampton Square
London
EC1V 0HB
UK
VI.5) Date of dispatch of this notice
03/08/2017