Contract notice
Section I: Contracting
authority
I.1) Name and addresses
Swansea University
Procurement - Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
UK
Contact person: Owen Cullen, Deputy Head of Procurement
Telephone: +44 1792606268
E-mail: procurement@swansea.ac.uk
NUTS: UKL18
Internet address(es)
Main address: www.swansea.ac.uk
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0345
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge at:
https://etenderwales.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://etenderwales.bravosolution.co.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Undergraduate Recruitment Marketing & Advertising Services
Reference number: SU13(19)
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Swansea University is tendering for the services of an independent advertising planner and buyer to assist with the University’s recruitment marketing activity which is targeted at attracting and recruiting prospective students (and reaching their influencers) to the University. The services are expected to begin from Academic Year 2019 and will run for a period of three years with the option to extend for a further year.
The value of the contract (assuming a maximum four year tenure) will be approximately GBP 1,000,000 to 1,500,000. The University will reserve the right to spend an additional GBP 500,000 upon the agreement of both parties.
II.1.5) Estimated total value
Value excluding VAT:
1 500 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79413000
II.2.3) Place of performance
NUTS code:
UKL
Main site or place of performance:
Swansea University
II.2.4) Description of the procurement
The University is looking to further develop its recruitment marketing and advertising, building on the sector–leading successes (marked by a Times Higher Education Leadership and Management Award for Admissions and two Chartered Institute of Marketing {Wales} awards) achieved over the past three years. Raising awareness of the University brand and increasing the number of high quality applications from across the UK, through astute, targeted advertising is a key component of the University’s recruitment strategy, in an increasingly competitive market.
Key audiences for the advertising campaigns run by the University:
- UK/EU potential Undergraduate students
Our core market consists of potential undergraduates from schools and colleges in the UK residing within a 200 mile radius of Swansea. Currently around 40 per cent of students are from Wales and the rest from England, EU, Northern Ireland and Scotland; however applications from England have increased by 120% in the last 3 years so the proportion of English students has been increasing. This is particularly evident in the South West, Midlands, South East and London.
- Parents and Guardians
As key influencers in the decision-making process our marketing and recruitment activity also targets potential applicants’ parents with a view to raising profile and creating brand awareness.
- Careers Advisers and Teachers/Lecturers
Teachers and Advisers in schools and colleges have an important role in helping to shape the choices of potential undergraduates. Our aim is to create awareness amongst this group too.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
1 500 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 36
This contract is subject to renewal: Yes
Description of renewals:
The University will reserve the right to extend the contract for an additional period of twelve months
II.2.9) Information about the limits on the number of candidates to be invited
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
The University will reserve the right to spend an additional GBP 500,000 upon the agreement of both parties.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Further information is available within the tender documents, available free of charge via eTenderwales Bravosolution.
Section III: Legal, economic, financial and technical information
III.1) Conditions for participation
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
III.2) Conditions related to the contract
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
25/09/2018
Local time: 12:00
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
CY
IV.2.6) Minimum time frame during which the tenderer must maintain the tender
Duration in months: 3 (from the date stated for receipt of tender)
IV.2.7) Conditions for opening of tenders
Date:
25/09/2018
Local time: 12:00
Place:
Swansea University
Information about authorised persons and opening procedure:
via eTenderwales Bravosolution system
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.3) Additional information
The objectives of the advertising planning and buying agency will be as follows:
- To raise the profile of Swansea University among all key audiences across appropriate advertising media, in selected locations to be advised by the University.
- Attract more university applications from targeted UK areas, to become potential undergraduate students at Swansea University.
- To raise awareness and brand recognition among the influencers of potential applicants to university.
- Help maintain and develop Swansea University’s market share, and support market growth, in a highly competitive market.
- Help deliver integrated advertising campaigns, in close collaboration with the University’s recruitment and marketing team.
- To assist in achieving competitive advantage over other HEIs by recommending and securing preferred and innovative advertising options ahead of competitors.
- To demonstrate, measure and evaluate the success of advertising as an integral part of student recruitment activity.
NOTE: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=84907
(WA Ref:84907)
VI.4) Procedures for review
VI.4.1) Review body
Swansea University
Procurement - Finance, Swansea University, Singleton Park
Swansea
SA2 8PP
UK
Internet address(es)
URL: www.swansea.ac.uk
VI.5) Date of dispatch of this notice
24/08/2018