Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Home Group
Mecury House, Belmont Business Park
Durham
DH1 1DJ
UK
Contact person: Miss Laura Roebuck
Telephone: +44 1916079679
E-mail: laura.roebuck@homegroup.org.uk
NUTS: UKC
Internet address(es)
Main address: http://www.homegroup.org.uk/Pages/default.aspx
Address of the buyer profile: http://www.homegroup.org.uk/Pages/default.aspx
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Housing and community amenities
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Home Group Media Buying Agency Services
Reference number: DN426776
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our ambitious new build sales programme, under both the brand Home Group and Persona our new sales brand, specifically with the remit to build the brand awareness (sales) and drive lead enquiries for new homes. The agency will be responsible for all media purchase on our behalf for the region e.g. digital, paid social, press, out of home, etc. The contract will be tendered as two individual lots, split as follows:
• Lot 1: North,
• Lot 2: South.
It is our intention to appoint one supplier per lot, however tenderers are not restricted to applying for only one lot.
The contract covers England only and the lots can be defined as follows:
North: North of Hull/Leeds/Preston,
South: South of Colchester/Luton/Gloucester.
The area between these regions does not fall under our current sales footprint, however if future projects arise in this area, the media buying will be aligned to the appropriate sales region.
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
3 200 000.00
GBP
II.2) Description
Lot No: 1
II.2.1) Title
Lot 1: Media Buying Agency Services — North
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKC
UKD
UKE
II.2.4) Description of the procurement
Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our ambitious new build sales programme, under both the brand Home Group and Persona our new sales brand, specifically with the remit to build the brand awareness (sales) and drive lead enquiries for new homes. The agency will be responsible for all media purchase on our behalf for the region e.g. digital, paid social, press, out of home, etc. The contract will be tendered as two individual lots, split as follows:
• Lot 1: North,
• Lot 2: South.
It is our intention to appoint one supplier per lot, however tenderers are not restricted to applying for only one lot.
The contract covers England only and the lots can be defined as follows:
North: North of Hull/Leeds/Preston,
South: South of Colchester/Luton/Gloucester.
The area between these regions does not fall under our current sales footprint, however if future projects arise in this area, the media buying will be aligned to the appropriate sales region.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: 2
II.2.1) Title
Lot 2: Media Buying Agency Services — South
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKH
UKI
UKJ
UKK
II.2.4) Description of the procurement
Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our ambitious new build sales programme, under both the brand Home Group and Persona our new sales brand, specifically with the remit to build the brand awareness (sales) and drive lead enquiries for new homes. The agency will be responsible for all media purchase on our behalf for the region e.g. digital, paid social, press, out of home, etc. The contract will be tendered as two individual lots, split as follows:
• Lot 1: North,
• Lot 2: South.
It is our intention to appoint one supplier per lot, however tenderers are not restricted to applying for only one lot.
The contract covers England only and the lots can be defined as follows:
North: North of Hull/Leeds/Preston,
South: South of Colchester/Luton/Gloucester.
The area between these regions does not fall under our current sales footprint, however if future projects arise in this area, the media buying will be aligned to the appropriate sales region.
II.2.5) Award criteria
Quality criterion: Quality
/ Weighting: 70
Price
/ Weighting:
30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 155-382609
Section V: Award of contract
Lot No: 1
Contract No: DN426776-1
Title: Home Group Media Buying Agency Services — Lot 1 North
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
31/12/2019
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
McConnell's (Midlands) Ltd
00596621
49, Uttoxeter New Road
Derby
DE22 3NL
UK
NUTS: UKF
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 600 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: 2
Contract No: DN426776-2
Title: Home Group Media Buying Agency Services — Lot 2 South
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
25/12/2019
V.2.2) Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Focus on Media Limited
11397417
Erskine House Threshelfords, Inworth Road, Feering
Essex
CO5 9SE
UK
NUTS: UKI
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 2 600 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
High Court of Justice
London
WC2A 2LL
UK
VI.5) Date of dispatch of this notice
06/08/2020