Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
OFCOM
Riverside House, 2a Southwark Bridge Road
London
SE1 9HA
UK
Telephone: +44 2079813000
E-mail: hayley.watson@ofcom.org.uk
NUTS: UK
Internet address(es)
Main address: https://ofcom.bravosolution.co.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Other: UK Communications Regulator
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Ofcom Market Research Framework
Reference number: Ofcom C20190246
II.1.2) Main CPV code
79310000
II.1.3) Type of contract
Services
II.1.4) Short description
Ofcom’s Market Research team commissions primary research services for a range of teams across the organisation, including Consumer Policy, Spectrum Policy Group, Competition Group and the Content and Strategy teams. Examples of our work can be located in the Market Research section of the Ofcom website:
https://www.ofcom.org.uk/research-and-data
There are four Market Research Lots in the new framework for the provision of standard market research services, each of which relate to a broad area of standard research expertise; quantitative, qualitative, omnibus and online panel research. If Ofcom has a specialist or niche market research service requirement we may choose to commission that through the framework, or we may choose to commission it via an open Invitation to Tender Process, by inviting specialist suppliers to bid.
At this stage of the process, Applicants are invited to express an interest in providing standard market research services to Ofcom in one or more of these lots
II.1.6) Information about lots
This contract is divided into lots:
Yes
II.1.7) Total value of the procurement
Value excluding VAT:
20 000 000.00
GBP
II.2) Description
Lot No: Lot 1 - Quantitative Research
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Proven expertise in a range of standard quantitative research techniques, including face to face, online and telephone interviews. Robust Data Quality Assurance processes are essential. Tenderers should also have expertise with UK consumers and advanced statistical analysis techniques. Projects will relate to broadcasting, telecoms, and postal services markets. Projects will include residential and business surveys. Recent examples include surveys on media consumption and supplier switching. Tenderers must comply with the Market Research Society's Code of Conduct and GDPR and related legislation.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
There are two options to extend the contract at Ofcom's sole discretion, each option is for a 12 month extension.
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 2- Qualitative Research
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Proven expertise in a range of standard qualitative research techniques amongst UK consumers for example, focus groups, depth interviews, deliberative techniques and ethnography. Projects will relate to broadcasting, telecoms, and postal services markets. Projects will include both residential and business research and may include use of audio visual recording. Recent examples include research into public service broadcasting and telecoms service supply to SMEs. Tenderers must comply with the market research society’s code of conduct and GDPR and related legislation.
This lot will be split into 4 sub-categories of expertise (known as ‘labels’):
— Label 1 will be for suppliers with expertise in qualitative research conducted amongst adults,
— Label 2 will be for suppliers with expertise in qualitative research conducted amongst children,
— Label 3 will be for suppliers with expertise in qualitative research conducted amongst business decision makers, and
— Label 4 will be for suppliers with expertise in qualitative research conducted amongst minority or hard to reach groups, and may include suppliers who specialise in research amongst a particular population segment.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
There are two options to extend the contract at Ofcom's sole discretion, each option is for a 12 month extension
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 3 - Face to Face omnibus research
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
For the purposes of this framework, our definition of an omnibus survey is one that is conducted face to face and covers a number of topics, usually for different clients, among a nationally representative sample of UK adults. Clients are charged by the market research agency on the basis of the questionnaire space or the number of questions required. Ofcom regularly uses omnibus surveys to collect quantitative data for a variety of purposes. Typically this research will be designed to efficiently collect consumer data to deliver to relatively tight project deadlines. We therefore require Tenderers that have strong credentials in face to face and telephone omnibus surveys. Recent examples include research into purchase of Pay TV services and experience of nuisance calls. Tenderers must comply with the Market Research Society's Code of Conduct.
Our requirements from suppliers will typically be for a 'full-service' provision, to include advice, questionnaire design and analysis and reporting. Bids to join the framework will be assessed on this basis, although the winning bidder(s) will also be required to provide 'field and tab' services from time to time, where Ofcom would provide the agency with a questionnaire and the output requirement will be data tables and files only.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
There are two options to extend the contract at Ofcom's sole discretion, each option is for a 12 month extension
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Lot No: Lot 4 - Online panel research
II.2.2) Additional CPV code(s)
79310000
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
For the purposes of our framework, online panel research is defined as surveys which provide access to a large number of consumers, from which quantitative data can be collected quickly and at relatively low cost. Ofcom usually uses online panel surveys to collect quantitative data from minority groups in the UK population or when a fast-turnaround/ cost efficient approach is required. Recent examples survey research amongst those who frequently listen to podcasts. Tenderers must comply with the Market Research Society's Code of Conduct.
Our requirements from suppliers will typically be for a 'full-service' provision, to include advice, questionnaire design and analysis and reporting. Bids to join the framework will be assessed on this basis, although the winning bidder(s) will also be required to provide 'field and tab' services from time to time, where Ofcom would provide the agency with a questionnaire and the output requirement will be data tables and files only.
II.2.5) Award criteria
Price
II.2.11) Information about options
Options:
Yes
Description of options:
There are two options to extend the contract at Ofcom's sole discretion, each option is for a 12 month extension
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2019/S 150-370099
Section V: Award of contract
Lot No: Lot 1
Title: Quantitative Research
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/02/2020
V.2.2) Information about tenders
Number of tenders received: 13
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
BDRC Continental Ltd
02578457
Kingsbourne House, 229-231 High Holborn
London
WC1V 7DA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
BMG Research Ltd
02841970
Beech House, Greenfield Crescent, Edgbaston
Birmingham
B15 3BE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Critical Research Ltd
6566825
Unit 7, Baden Place, Crosby Row
London
SE1 1YW
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ipsos MORI
948470
3 Thomas More Square
London
E1W 1YW
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Jigsaw Research Limited
03650224
4th Floor, 1-2 Berners Street
London
W1T 3LA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Kantar Media UK Ltd
275304
222 Gray’s Inn Road
London
WC1X 8HB
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Quadrangle Research Group Limited
8064640
The Butlers Wharf Building, 36 Shad Thames
London
SE1 2YE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Watermelon Research Limited
079177115
PO Box 70693, 62 Buckingham Gate, London
London
SW1P 9ZP
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 20 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 2 Label 1
Title: Qualitative Research - Research Amongst Adults
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/02/2020
V.2.2) Information about tenders
Number of tenders received: 19
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
2CV Ltd
3195457
12 Flitcroft Street
London
WC2H 8DL
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Community Research and Consultancy Ltd
6655192
Bowden House, 36 Northampton Road,
Market Harborough
LE16 9HE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
ESRO Ltd
05438122
3rd Floor, 3 Fitzhardinge Street
London
W1H 6EF
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Futuresight Business Intelligence Ltd
5346341
New Bond House, Bond Street
Bristol
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ipsos MORI
948470
3 Thomas More Square
London
E1W 1YW
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Jigsaw Research Limited
03650224
4th Floor, 1-2 Berners Street
London
W1T 3LA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Oxygen Brand Consulting Ltd
3842229
1 Woodhouse, Woodhouse
Milnthorpe
LA7 7LY
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Populus Ltd
04153928
Northburgh House, 10 Northburgh Street
London
EC1V 0AT
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 20 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 2 Label 2
Title: Qualitative Research - Research Amongst Children
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/02/2020
V.2.2) Information about tenders
Number of tenders received: 7
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
ESRO Ltd
05438122
3rd Floor, 3 Fitzhardinge Street
London
W1H 6EF
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Family Kids and Youth
OC397600
27 Hatchlands Road
Reigate
RH1 6RW
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ipsos MORI
948470
3 Thomas More Square
London
E1W 1YW
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Sherbert Research Limited
4661518
Mercury House, 19-21 Chapel Street,
Marlow
SL7 3HN
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 20 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 2 Label 3
Title: Qualitative Research - Research Amongst Business Decision Makers
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/02/2020
V.2.2) Information about tenders
Number of tenders received: 14
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
ESRO Ltd
05438122
3rd Floor, 3 Fitzhardinge Street
london
W1H 6EF
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ipsos MORI
948470
3 Thomas More Square
London
E1W 1YW
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Populus Ltd
04153928
Northburgh House, 10 Northburgh Street
London
EC1V 0AT
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Savanta Group Limited
SC281352
3 Melville Street
Edinburgh
EH3 7PE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 20 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 2 Label 4
Title: Qualitative Research - Research Amongst Minority or "Hard to Reach" Groups
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/02/2020
V.2.2) Information about tenders
Number of tenders received: 16
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
2CV Ltd
3195457
12 Flitcroft Street
London
WC2H 8DL
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Basis Research Limited
3211544
264 Banbury Road
Oxford
OX2 7DY
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
C M Monitor (Britain Thinks) Ltd
07291125
Metherell Gard, Morval
Looe
PL13 1PN
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Collaborate Research
08531126
Bowden House, 6 Northampton Road
Market Harborough
LE16 9HE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
ESRO Ltd
05438122
3rd Floor, 3 Fitzhardinge Street,
London
W1H 6EF
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Futuresight Business Intelligence Ltd
5346341
New Bond House, Bond Street
Bristol
BS2 9AG
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ipsos MORI
948470
3 Thomas More Square
London
E1W 1YW
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Jigsaw Research Limited
03650224
4th Floor, 1-2 Berners Street
London
W1T 3LA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Magenta Research Ltd
9982818
20 Meadowbank, Berrylands Road
Surbiton
KT5 8RD
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Quadrangle Research Group Limited
8064640
The Butlers Wharf Building, 36 Shad Thames
London
SE1 2YE
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Research Institute for Disabled Consumers
2669868
Unit 10 Blenheim Court, 62 Brewery Road
London
N7 9NY
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 20 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 3
Title: Face to Face Omnibus Research
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/02/2020
V.2.2) Information about tenders
Number of tenders received: 2
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Kantar Media UK Ltd
275304
222 Gray’s Inn Road
London
WC1X 8HB
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
Ipsos MORI
948470
3 Thomas More Square,
London
E1W 1YW
UK
NUTS: UK
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 20 000 000.00
GBP
V.2.5) Information about subcontracting
Section V: Award of contract
Lot No: Lot 4
Title: Online Panel Research
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
13/02/2020
V.2.2) Information about tenders
Number of tenders received: 7
The contract has been awarded to a group of economic operators:
Yes
V.2.3) Name and address of the contractor
Populus Ltd
04153928
Northburgh House, 10 Northburgh Street,
London
EC1V 0AT
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.3) Name and address of the contractor
Ipsos MORI
EC1V 0AT
3 Thomas More Square, London
London
E1W 1YW
UK
NUTS: UK
The contractor is an SME:
No
V.2.3) Name and address of the contractor
BDRC Continental Ltd
02578457
Kingsbourne House, 229-231 High Holborn,
London
WC1V 7DA
UK
NUTS: UK
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
: 20 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
High Court of Justice of England and Wales
London
UK
VI.4.2) Body responsible for mediation procedures
High Court of Justice of England and Wales
London
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Ofcom will incorporate a standstill period of ten days between the communication of the award decision to tenderers and entering into a contract with the successful tenderer.
Tenderers wishing to obtain further debriefing should request it from the contact point indicated in the section I.1.
Where issues regarding the award cannot be resolved between Ofcom and the tenderer, the Public Contracts Regulations 2015 allow for appeals to be brought before the High Court of England and Wales.
Any such appeal must be brought promptly and in any event within 3 months.
VI.4.4) Service from which information about the review procedure may be obtained
VI.5) Date of dispatch of this notice
07/08/2020