Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
Birmingham City University
https://www.delta-esourcing.com/suppliers/tender-opportunities/, 15 Bartholomew Row, University House
Birmingham
B5 5JU
UK
Contact person: Birmingham City University
Telephone: +44 01213317677
E-mail: Claire.Donnelly@bcu.ac.uk
NUTS: UKG31
Internet address(es)
Main address: http://bcu.ac.uk
Address of the buyer profile: www.bcu.ac.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
PS005A Strategic Planning Media Buying
Reference number: 00000417
II.1.2) Main CPV code
79342000
II.1.3) Type of contract
Services
II.1.4) Short description
Birmingham City University is looking for a full service strategic planning
and media buying agency. Working with the university to plan, manage and
report on all strategic marketing campaigns across a range of channels and
platforms such as TV, VoD, cinema, radio, online (including SEM,
programmatic, DAX, GDN, Native), social media (including Facebook,
Instagram, Twitter, Snapchat) and Education Channels (including UCAS,
WhatUni, The Student Room, IDP Connect). Please note that the University
has an outdoor media supplier therefore, outdoor media buying is
excluded from this opportunity. This contract will be for a period of 3
years with an option to extend for a further period of 2 years for the total
of a 5-year contract term. Please note, this tender opportunity is the next
stage of the process following the issue of the early engagement PIN
notice, issued on 2 February 2020 to understand the market and the
capacity within that to start early engagement with suppliers.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
4 000 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKG31
Main site or place of performance:
Birmingham
II.2.4) Description of the procurement
Birmingham City University is looking for a full service strategic planning
and media buying agency. Working with the university to plan, manage and
report on all strategic marketing campaigns across a range of channels and
platforms such as TV, VoD, cinema, radio, online (including SEM,
programmatic, DAX, GDN, Native), social media (including Facebook,
Instagram, Twitter, Snapchat) and Education Channels (including UCAS,
WhatUni, The Student Room, IDP Connect). Please note that the University
has an outdoor media supplier therefore, outdoor media buying is
excluded from this opportunity. This contract will be for a period of 3
years with an option to extend for a further period of 2 years for the total
of a 5-year contract term. Please note, this tender opportunity is the next
stage of the process following the issue of the early engagement PIN
notice, issued on 2 February 2020 to understand the market and the
capacity within that to start early engagement with suppliers.
II.2.5) Award criteria
Quality criterion: Technical weighting
/ Weighting: 70
Cost criterion: Management Fee
/ Weighting: 30
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
Yes
II.2.14) Additional information
ERDF Grant Funding
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
- Accelerated procedure
Justification:
This tender opportunity is the next stage of the procurement process
following the issue of a PIN Notice on 2 February 2020 for a market
engagement event.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2020/S 048-114840
Section V: Award of contract
Contract No: PS005A
Title: Strategic Marketing & Media Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
30/06/2020
V.2.2) Information about tenders
Number of tenders received: 9
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 9
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Agden Limited
07199718
2 Chapel Court, 42 Holly Walk
Leamington Spa
CV32 4YS
UK
NUTS: UKG31
Internet address(es)
URL: https://www.adgenuk.com
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 4 000 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Estimated timing of re-procurement is for a 3 years initial term with the option to extend up to a maximum of 2 year for a total of 5 years
In all correspondence, please quote our reference: 21-436608-001
(your reference: TED85/2021-338146).
To view this notice, please click here:
https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=619360996
GO Reference: GO-2021817-PRO-18751364
VI.4) Procedures for review
VI.4.1) Review body
Birmingham City University
15 Bartholomew Row
Birmingham
B55 JU
UK
Internet address(es)
URL: http://bcu.ac.uk
VI.4.2) Body responsible for mediation procedures
Royal Courts of Justice
Strand
London
WC2A 2LL
UK
VI.5) Date of dispatch of this notice
17/08/2021