Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of York
Heslington
York
YO10 5DD
UK
Contact person: Procurement Office
Telephone: +44 1904328207
E-mail: donna.lyon@york.ac.uk
NUTS: UKE21
Internet address(es)
Main address: www.york.ac.uk
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Student Recruitment Marketing - Media Buying and Campaign Services
Reference number: UY/PROC/829
II.1.2) Main CPV code
79341400
II.1.3) Type of contract
Services
II.1.4) Short description
The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
2 400 000.00
GBP
II.2) Description
II.2.2) Additional CPV code(s)
79341400
II.2.3) Place of performance
NUTS code:
UKE21
Main site or place of performance:
II.2.4) Description of the procurement
As stated in II.1.4
II.2.5) Award criteria
Quality criterion: Quality criteria with sub-criteria as set out in the ITT documents (including presentation)
/ Weighting: 80
Price
/ Weighting:
20
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
The estimated value is based on the 2 year initial term.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Open procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2021/S 000-018967
Section V: Award of contract
Contract No: UY/PROC/829
Title: Student Recruitment Marketing - Media Buying and Campaign Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
10/12/2021
V.2.2) Information about tenders
Number of tenders received: 7
Number of tenders received from SMEs: 7
Number of tenders received from tenderers from EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 7
Number of tenders received by electronic means: 7
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Net Natives Ltd
Brighton
UK
NUTS: UKJ21
The contractor is an SME:
Yes
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 2 400 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.3) Additional information
Please note that the values published are the anticipated spend for the 2 year initial term of the contract. The price evaluation was based upon the bidders submitting pricing against two specific campaigns that are typical of the services required. If the contract extension options are taken up, the spend is envisaged to be 1 - 1.2m (GBP) per additional year.
VI.4) Procedures for review
VI.4.1) Review body
University of York Procurement Office
York
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
VI.5) Date of dispatch of this notice
02/08/2022