Contract notice – utilities
Section I: Contracting
entity
I.1) Name and addresses
FIRST GREATER WESTERN LIMITED
0511733
Milford House,1 Milford Street
SWINDON
SN11HL
UK
Contact person: Rosalind Carter
Telephone: +44 7970308429
E-mail: rosalind.carter@gwr.com
NUTS: UKK14
Internet address(es)
Main address: https://gwr.com/
Address of the buyer profile: https://procurement.gwr.com/
I.3) Communication
Access to the procurement documents is restricted. Further information can be obtained at:
https://procurement.gwr.com/
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be sent electronically to:
https://procurement.gwr.com/
I.6) Main activity
Railway services
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Provision of Creative Marketing Services For GWR
Reference number: FX820 - GWR - Creative Marketing Services
II.1.2) Main CPV code
79340000
II.1.3) Type of contract
Services
II.1.4) Short description
Advertising and Marketing Services
II.1.5) Estimated total value
Value excluding VAT:
1 000 000.00
GBP
II.1.6) Information about lots
This contract is divided into lots:
No
II.2) Description
II.2.2) Additional CPV code(s)
79340000
II.2.3) Place of performance
NUTS code:
UKK
II.2.4) Description of the procurement
GWR is looking to re-evaluate its agency relationships and seeks to appoint a single contractor for
the provision of Brand and Regional/Tactical creative marketing services.
This is a rare and exciting opportunity to become the lead creative and strategic agency partner for a
train operating company that stands out from its competitors and is aiming to lead the charge over
the next couple of years with big ambitions to drive revenue, recovery, and brand fame.
GWR want to be the train operator that bucks the trend in the world of rail, implementing best-inclass travel marketing communications that excites customers to get on board and experience our
world-class network.
We also want to increase creative, strategic, and cost coherence through-the-line by aligning the
provision of creative marketing services in respect to strategic creative (brand) marketing and
regional/tactical marketing.
II.2.5) Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value
Value excluding VAT:
1 000 000.00
GBP
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system
Start:
01/04/2024
End:
21/06/2025
This contract is subject to renewal: Yes
Description of renewals:
Possible extension periods (+1+1+1 yr)
II.2.10) Information about variants
Variants will be accepted:
No
II.2.11) Information about options
Options:
Yes
Description of options:
+1+1+1 year extension periods
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement with a single operator.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
No
IV.2) Administrative information
IV.2.2) Time limit for receipt of tenders or requests to participate
Date:
31/08/2023
IV.2.4) Languages in which tenders or requests to participate may be submitted
EN
Section VI: Complementary information
VI.1) Information about recurrence
This is a recurrent procurement:
No
VI.4) Procedures for review
VI.4.1) Review body
First Greater Western Limited
Swindon
UK
VI.5) Date of dispatch of this notice
01/08/2023