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Prior Information Notice

University Brand Refresh

  • First published: 23 August 2023
  • Last modified: 23 August 2023

The buyer is not using this website to administer the notice.

To record your interest or obtain additional information or documents please find instructions within the Full Notice Text. (NOTE: Contract Award Notices and Prior Information Notices do not normally require a response)

Contents

Summary

OCID:
ocds-h6vhtk-03f5c0
Published by:
University of Bristol
Authority ID:
AA0124
Publication date:
23 August 2023
Deadline date:
-
Notice type:
Prior Information Notice
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

This Prior Information Notice is to inform the market of a forthcoming tendering opportunity.

The University of Bristol (UoB) will be looking for an agency to work in partnership to achieve a refreshed brand that resonates with its core audiences and represents its values and strategy. This requires a reworking of the University's identity shaped in consultation with its vast and varied communities.

The scope of the work needs to be fully defined, whether it is a complete rebrand or a minor refresh.

UoB will be looking to the appointed agency to identify the most appropriate approach and work together to agree the specifics. UoB is aware of the need to clearly communicate what the University stands for, what it achieves, what it means to people, and the impact it has across the world.

Differentiation from other Higher Education institutions is key.

Based on recommendations from comprehensive recent market research, the successful agency should present to us a revised strategic positioning for the brand and a new visual identity and narrative that will reflect the approach.

No response to this PIN is required from the market. To be informed of when this tendering opportunity is live, please ensure that your organisation is registered on the University's tendering portal at https://tenders.bris.ac.uk. The contract notice for this opportunity is expected to be published in September 2023.

Full notice text

Prior information notice

This notice aims at reducing time limits for receipt of tenders

Section I: Contracting authority

I.1) Name and addresses

University of Bristol

4th Floor, Augustine's Courtyard, Orchard Lane

Bristol

BS1 5DS

UK

Telephone: +44 01179289000

E-mail: procurement-office@bristol.ac.uk

NUTS: UKK11

Internet address(es)

Main address: www.bristol.ac.uk

I.3) Communication

Additional information can be obtained from the abovementioned address


Tenders or requests to participate must be sent electronically to:

https://tenders.bris.ac.uk


Tenders or requests to participate must be sent to the abovementioned address


I.4) Type of the contracting authority

Body governed by public law

I.5) Main activity

Education

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

University Brand Refresh

Reference number: Mar-2308-001-PC_1655

II.1.2) Main CPV code

79413000

 

II.1.3) Type of contract

Services

II.1.4) Short description

The University of Bristol wishes to inform the market of a forthcoming tendering opportunity to appoint an agency to refresh the University brand.

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79822500

II.2.3) Place of performance

NUTS code:

UKK11


Main site or place of performance:

Bristol

II.2.4) Description of the procurement

This Prior Information Notice is to inform the market of a forthcoming tendering opportunity.

The University of Bristol (UoB) will be looking for an agency to work in partnership to achieve a refreshed brand that resonates with its core audiences and represents its values and strategy. This requires a reworking of the University's identity shaped in consultation with its vast and varied communities.

The scope of the work needs to be fully defined, whether it is a complete rebrand or a minor refresh.

UoB will be looking to the appointed agency to identify the most appropriate approach and work together to agree the specifics. UoB is aware of the need to clearly communicate what the University stands for, what it achieves, what it means to people, and the impact it has across the world.

Differentiation from other Higher Education institutions is key.

Based on recommendations from comprehensive recent market research, the successful agency should present to us a revised strategic positioning for the brand and a new visual identity and narrative that will reflect the approach.

No response to this PIN is required from the market. To be informed of when this tendering opportunity is live, please ensure that your organisation is registered on the University's tendering portal at https://tenders.bris.ac.uk. The contract notice for this opportunity is expected to be published in September 2023.

II.2.5) Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

II.2.14) Additional information

In issuing this Prior Information Notice and seeking to inform the market, the University of Bristol makes no commitment to undertake this procurement.

II.3) Estimated date of publication of contract notice:

18/09/2023

Section IV: Procedure

IV.1) Description

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

Section VI: Complementary information

VI.4) Procedures for review

VI.4.1) Review body

Royal Courts of Justice

Strand

London

UK

VI.5) Date of dispatch of this notice

22/08/2023

Coding

Commodity categories

ID Title Parent category
79822500 Graphic design services Composition services
79413000 Marketing management consultancy services Business and management consultancy services

Delivery locations

ID Description
100 UK - All

Alert region restrictions

The buyer has restricted the alert for this notice to suppliers based in the following regions.

ID Description
There are no alert restrictions for this notice.

About the buyer

Main contact:
procurement-office@bristol.ac.uk
Admin contact:
N/a
Technical contact:
N/a
Other contact:
N/a

Further information

Date Details
No further information has been uploaded.

0800 222 9004

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