Procurement description
Ofcom has a requirement for media literacy activities that embed digital citizenship skills into digital inclusion activities in Northern Ireland.
As a minimum, the following must be delivered by September 2028:
• Embed digital citizenship activities in delivery of digital inclusion activities with adults
• We expect any activities or resources to be co-produced with target participants
• Organisations will ensure activities are embedded into existing activities, for example, delivering training, events, support or any other means necessary.
• There is an expectation of stakeholder engagement which will include:
o Promoting media literacy activities to relevant community organisations
o Supporting activities intended to inform policy development, which will be led by Ofcom
o Seeking input from expert steering group, which will be led by Ofcom
o Working in partnership with any other organisations commissioned by Ofcom in relation to media literacy in Northern Ireland
• Organisations will work with Ofcom’s evaluation adviser to produce a theory of change, key evaluation questions and data collection tools following the approach outlined in our evaluation toolkit
• Organisations will be willing to share learnings with Ofcom’s Making Sense of Media network
Contract dates (estimated)
09 October 2025, 00:00AM to 08 October 2026, 23:59PM
Extension end date (if all the extensions are used): 08 October 2028