Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
University of Keele
RC000655
Keele University,
Staffordshire
ST55BG
UK
Contact person: Leanne Fryer
Telephone: +44 1782733787
E-mail: l.fryer@keele.ac.uk
NUTS: UKG24
Internet address(es)
Main address: https://www.keele.ac.uk
Address of the buyer profile: https://in-tendhost.co.uk/universityofkeele/aspx/Home
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Education
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
Digital Advertising Services
Reference number: KU/644/LF/SM/2024
II.1.2) Main CPV code
79341000
II.1.3) Type of contract
Services
II.1.4) Short description
Provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in section 2 of the ITT.
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
1 600 000.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UKC
UKD
UKE
UKF
UKG
UKH
UKI
UKJ
UKK
II.2.4) Description of the procurement
Provision of Digital Advertising Services at Keele University in accordance with the Tender Specification in Section 2 of the ITT.
II.2.5) Award criteria
Quality criterion: Strategic Digital Advertising
/ Weighting: 400 marks
Quality criterion: Clearing Media Plan
/ Weighting: 300 marks
Price
/ Weighting:
300 marks
II.2.11) Information about options
Options:
Yes
Description of options:
Options to extend for 2 further 12 month periods
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Restricted procedure
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure
Notice number in the OJ S:
2025/S 000-001934
Section V: Award of contract
Contract No: KU/644/LF/SM/2024
Title: Digital Advertising Services
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
04/08/2025
V.2.2) Information about tenders
Number of tenders received: 5
Number of tenders received by electronic means: 5
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
Education Cubed Ltd.
08045459
Level 4, North Unit B-E, New England House, New England Street
Brighton
BN1 4GH
UK
NUTS: UKG24
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 1 600 000.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
High Court of England and Wales
Royal Courts of Justice, Strand
London
WCA2 2LL
UK
Telephone: +44 2079477882
VI.4.2) Body responsible for mediation procedures
University of Keele
Staffordshire
UK
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Any review proceedings should be promptly brought to the attention of the Chief Financial Officer of the University at the address provided above and will be dealt with in accordance with the requirements of the Public Contracts Regulations 2015 ('PCRs 2015'). Any review proceedings must be brought within the timescales specified by the applicable law, including, without limitation, the PCRs 2015. In accordance with the PCRs 2015, the
University will incorporate a minimum 10-calendar day standstill period from the date information on the award of the contract is communicated to tenderers.
VI.4.4) Service from which information about the review procedure may be obtained
University of Keele
Staffordshire
UK
VI.5) Date of dispatch of this notice
13/08/2025