Procurement description
S4C, through this tender process, is seeking to appoint a company to recruit and maintain an online panel of adults (16+) comprising of Welsh speakers across the UK and non-Welsh speakers in Wales, and to conduct continuous surveys in relation to viewing and appreciation of S4C programmes, and overall measures for other channels and AV services.
S4C wishes to appoint a provider to recruit and administer a panel of members of the public to provide estimates of viewing and audience appreciation data in connection with S4C programmes and content.
The key elements of the services to be provided are:
- The recruitment, management and administration of an online standalone representative panel sufficient to deliver daily adult (16+) samples of 375 Welsh speakers in Wales, 75 Welsh speakers in the rest of the UK and 150 non-Welsh speakers in Wales.
- All recruitment must be conducted bilingually in Welsh and English, with Welsh at first contact for Welsh speakers.
- Geographic and demographic representation of the panel to reflect population measures, with weighting to either census populations or BARB Establishment Survey populations (to be discussed).
- Capture panellists’ daily consumption of all S4C’s programmes and content (live and catch-up), and ascertain their appreciation via a score attributed by them to each piece of viewed content. This includes S4C’s broadcast channel, all S4C content available on Clic and iPlayer, and S4C video content seen on third-party platforms (e.g. YouTube); and Newyddion S4C, S4C’s online news service.
- The pre-broadcast and final daily schedules for S4C (and other channels and services as required) will need to be sourced from recognised industry providers. Post-TX logs from S4C as supplied to Barb should be used as the definitive programme and metadata source for final reporting.
- Regular surveys to the panel to ascertain general PSM and other leading channel/service appreciation and attitudes, use of other media and services, and appreciation of other broadcasters’ programmes for occasional benchmarking, as agreed.
- S4C will specify different ad-hoc questions from time to time to be served to the panel, on average once a month.
- Reporting will be regular – daily where practicable, at least weekly – and encompass aggregated tabulations, respondent-level data and a query system.
- Each member of the panel shall be contacted bilingually or in the language of their choice, Welsh or English, and all communication & documentation shall be bilingual or in the language of the panellist’s choice.
- Surveys shall be conducted online in accordance with a relevant industry body’s best practice (such as the Market Research Society).
- All practicable steps should be taken to exclude individuals in households in which anyone is connected to the media industry in Wales.
- The successful tenderer shall ensure that at least one staff member is a Welsh speaker to provide Welsh language services and deal with any questions or queries from panel members.
- The organisation providing the service must abide a relevant industry society’s Code of Conduct in relation to the provision of these services to and on behalf of S4C (for example the MRS Code of Conduct).
For further information please see the attached documents.