Summary
- OCID:
- ocds-h6vhtk-051dd6
- Published by:
- Llywodraeth Cymru / Welsh Government
- Authority ID:
- AA0007
- Publication date:
- 19 August 2025
- Deadline date:
- 26 September 2025
- Notice type:
- UK2
- Has documents:
- No
- Has SPD:
- No
- Has Carbon Reduction Plan:
- N/A
Abstract
This procurement seeks to appoint suppliers for core Marketing services under the Cymru Wales brand. Covering campaigns, content creation, media production, digital insights and delivery.
Full notice text
Scope
Procurement reference
C100/2025/2026
Procurement description
This procurement seeks to appoint suppliers for core Marketing services under the Cymru Wales brand. Covering campaigns, content creation, media production, digital insights and delivery.
Total value (estimated)
100000000 GBP Excluding VAT
120000000 GBP Including VAT
Contract dates (estimated)
30 March 2026, 00:00AM to 31 March 2029, 23:59PM
Extension end date (if all the extensions are used): 31 March 2032
Contracting authority
Llywodraeth Cymru / Welsh Government
Identification register:
Address 1: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Town/City: Cardiff
Postcode: CF10 3NQ
Country: United Kingdom
Website: http://gov.wales
Public Procurement Organisation Number: PQYQ-3841-BHTP
Contact name: Neil Thomas
Email: Neil.Thomas13@gov.wales
Organisation type: Public authority - central government
Devolved regulations that apply: Wales
Procedure
Is the total value above threshold?
Above threshold
Lots
Divided into 1 lots
Lot number: 1
CPV classifications
- 79342000 - Marketing services
- 79340000 - Advertising and marketing services
Sustainability
Small and medium-sized enterprises (SME)
Contract start date (estimated)
30 March 2026, 00:00AM
Contract end date (estimated)
31 March 2029, 23:59PM
Extension end date (estimated)
31 March 2032, 23:59PM
Can the contract be extended?
Yes
Engagement
Engagement process description
An online event will be held by the buying organisation on 02/09/2025. This event will provide further information on the requirements and procurement process. To register your interest and be sent an invite please email: enquiries.wales@gov.wales
Due date
26 September 2025, 23:59PM
Has the engagement period already ended?
No
Submission
Publication date of tender notice (estimated)
07 October 2025
Coding
Commodity categories
| ID |
Title
|
Parent category
|
| 79340000 |
Advertising and marketing services |
Market and economic research; polling and statistics |
| 79342000 |
Marketing services |
Advertising and marketing services |
Delivery locations
| ID |
Description
|
| 1000 |
WALES |
Document family
|
Notice details
|
- Publication date:
- 22 May 2025
- Deadline date:
- Notice type:
- UK1
- Version:
- 1
- Authority name:
- Llywodraeth Cymru / Welsh Government
|
- Publication date:
- 19 August 2025
- Deadline date:
- 26 September 2025 23:59
- Notice type:
- UK2
- Version:
- 1
- Authority name:
- Llywodraeth Cymru / Welsh Government
|
About the buyer
- Main contact:
- n/a
- Admin contact:
- n/a
- Technical contact:
- n/a
- Other contact:
- n/a