Skip to main content

We've saved some files called cookies on your device. These cookies are:

  • essential for the site to work
  • to help improve our website by collecting and reporting information on how you use it

We would also like to save some cookies to help tailor communications.

BETA
You're viewing an updated version of this service - your feedback will help us to improve it.

UK1

WGCD Media Buying, Marketing and PR Framework Agreement

  • First published: 21 August 2025
  • Last modified: 21 August 2025
  • Record interest

     

  • This file may not be fully accessible.

  •  

Contents

Summary

OCID:
ocds-h6vhtk-058c2e
Published by:
Llywodraeth Cymru / Welsh Government
Authority ID:
AA0007
Publication date:
21 August 2025
Deadline date:
-
Notice type:
UK1
Has documents:
No
Has SPD:
No
Has Carbon Reduction Plan:
N/A

Abstract

The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.

Full notice text

Scope

Procurement reference

WGCD-PCS-136-25

Procurement description

The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.

Main category

Services

Delivery regions

  • UKL - Wales

Total value (estimated)

59200000 GBP Excluding VAT

74000000 GBP Including VAT

Contract dates (estimated)

01 April 2026, 00:00AM to 31 March 2030, 23:59PM

Is a framework being established?

Yes

Contracting authority

Llywodraeth Cymru / Welsh Government

Identification register:

  • GB-PPON

Address 1: Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services

Town/City: Cardiff

Postcode: CF10 3NQ

Country: United Kingdom

Website: http://gov.wales

Public Procurement Organisation Number: PQYQ-3841-BHTP

Contact name: Faye Moore

Email: faye.moore@gov.wales

Organisation type: Public authority - central government

Devolved regulations that apply: Wales

Procedure

Procedure type

Open procedure

Is the total value above threshold?

Above threshold

Lots

Divided into 1 lots

Lot number: 1

CPV classifications

  • 79340000 - Advertising and marketing services

Delivery regions

  • UKL - Wales

Sustainability

Small and medium-sized enterprises (SME)

Contract start date (estimated)

01 April 2026, 00:00AM

Contract end date (estimated)

31 March 2030, 23:59PM

Submission

Publication date of tender notice (estimated)

03 November 2025

Coding

Commodity categories

ID Title Parent category
79340000 Advertising and marketing services Market and economic research; polling and statistics

Delivery locations

ID Description
1000 WALES

About the buyer

Main contact:
n/a
Admin contact:
n/a
Technical contact:
n/a
Other contact:
n/a

Further information

Date Details

0800 222 9004

Lines are open 8:30am to 5pm Monday to Friday.

Rydym yn croesawu galwadau'n Gymraeg.

We welcome calls in Welsh.