Contract award notice
Results of the procurement procedure
Section I: Contracting
entity
I.1) Name and addresses
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
E-mail: stephen.adams@visitbritain.org
NUTS: UKG31
Internet address(es)
Main address: https://www.visitbritain.com/en
Address of the buyer profile: https://visitbritain.force.com/s/Welcome
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Recreation, culture and religion
Section II: Object
II.1) Scope of the procurement
II.1.1) Title
BTA2209 - Domestic Sentiment Tracker 2026
Reference number: BTA2209
II.1.2) Main CPV code
73110000
II.1.3) Type of contract
Services
II.1.4) Short description
BTA2209 - Domestic Sentiment Tracker. Further Competition via CCS RM6126 Research and Insights DPS
II.1.6) Information about lots
This contract is divided into lots:
No
II.1.7) Total value of the procurement
Value excluding VAT:
256 580.00
GBP
II.2) Description
II.2.3) Place of performance
NUTS code:
UK
II.2.4) Description of the procurement
Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS.<br/><br/>In May 2020, VisitEngland, VisitScotland and Visit Wales launched an ongoing research project with the objective to track developments in regard to domestic tourism and recovery of the industry post-pandemic. The findings are made publicly available.<br/><br/>The results from this research should enable VisitEngland, VisitScotland and Visit Wales to continue consistently tracking consumer sentiment in regard to:<br/>• the current cost of living crisis,<br/>• overnight trip intentions of UK adults (UK and abroad),<br/>• day trip intentions,<br/>• business trip intentions,<br/>• sustainability<br/>• and other ad hoc topics each month.<br/><br/>The research objectives would provide consistent, robust and nationally representative data, which is delivered to the agreed timelines, delivering data and reports to the VisitEngland, VisitScotland and Visit Wales insights teams, that will report to the tourism industry at large and be used as a basis for analysis internally and externally.
II.2.5) Award criteria
Quality criterion: Quality (Technical)
/ Weighting: 60%
Quality criterion: Social Value
/ Weighting: 10%
Price
/ Weighting:
30%
II.2.11) Information about options
Options:
No
II.2.13) Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
No
II.2.14) Additional information
Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS.
Section IV: Procedure
IV.1) Description
IV.1.1) Type of procedure
Award of a contract without prior publication of a call for competition
Justification for selected award procedure:
The procurement falls outside the scope of application of the Directive
Explanation
Call-Off Contract Award following Further Competition on the CCS/GCA RM6126 Research & Insights DPS.
IV.1.8) Information about Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement:
Yes
Section V: Award of contract
A contract/lot is awarded:
Yes
V.2 Award of contract
V.2.1) Date of conclusion of the contract
17/06/2026
V.2.2) Information about tenders
Number of tenders received: 3
Number of tenders received by electronic means: 3
The contract has been awarded to a group of economic operators:
No
V.2.3) Name and address of the contractor
IPSOS (MARKET RESEARCH) LTD
00948470
3 THOMAS MOORE SQUARE
LONDON
E1W 1YW
UK
E-mail: tenders@ipsos.com
NUTS: UK
Internet address(es)
URL: https://www.ipsos.com/en
The contractor is an SME:
No
V.2.4) Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
Total value of the contract/lot:
: 256 580.00
GBP
V.2.5) Information about subcontracting
Section VI: Complementary information
VI.4) Procedures for review
VI.4.1) Review body
British Tourist Authority t/a VisitBritain/VisitEngland
Victoria Square House, Victoria Square
Birmingham
B2 4AJ
UK
E-mail: procurement@visitbritain.org
Internet address(es)
URL: https://www.visitbritain.com/en
VI.5) Date of dispatch of this notice
10/08/2026